Learn how to plan, draft, revise, format and produce professional documents and graphics in today's global workplace with Kolin's SUCCESSFUL WRITING AT WORK, 12E. This inviting, easy-to-read approach provides detailed writing guidelines using numerous real examples. Revisions ensure a diverse and inclusive approach to writing, while new coverage examines the impact of COVID-19 on workplace communication and highlights social media and audience analysis. This edition begins by discussing the writing process and collaboration, whether it's in-person or remote. You then examine basic business communication, including resumes and other job search materials. You learn to conduct research and document sources using the latest MLA or APA guidelines. You also master advanced tasks, such as preparing visuals, websites, proposals and presentations. Each assignment strengthens your abilities to solve problems and select the best communication technologies to further your goals.
1. Getting Started: Writing and Your Career.
2. The Writing Process at Work.
3. Collaborative Writing and Meetings in the Workplace.
4. E-Communications at Work: Email, Blogs, Messaging, and Social Media.
5. Writing Letters: Basics for Communicating with Audiences Worldwide.
6. Types of Business Letters and Memos.
7. How to Get a Job: Searches, Networking, Dossiers, Portfolios/Webfolios, Resumes, Transitioning to a Civilian Job, Letters, and Interviews.
8. Doing Research, Evaluating Sources, and Preparing Documentation in the Workplace.
9. Summarizing Information at Work.
10. Creating Clear Visuals.
11. Designing Successful Documents and Websites.
12. Writing Instructions and Procedures.
13. Writing Winning Proposals.
14. Writing Effective Short Reports.
15. Writing Careful Long Reports.
16. Making Successful Presentations at Work.
Appendix. A Writer's Brief Guide to Paragraphs, Sentences, and Words.
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Philip C. Kolin
Philip C. Kolin is the University Distinguished Professor Emeritus in the Department of English at the University of Southern Mississippi, where for 40 years he has taught courses in composition, business and technical writing, literature and research methods. He has extensive experience as an editor of several scholarly journals, including the Southern Quarterly, which he edited for nearly a decade. He is also co-founder of STUDIES IN AMERICAN DRAMA (1945–PRESENT). He received the Conference of Learned Journals award for the best new journal. In addition, he was named Southern Mississippi's first Distinguished Professor in the Humanities. Dr. Kolin has published almost 40 books and 250 scholarly articles covering a variety of subjects, including writing, drama, linguistics and popular culture. He also has written an award-winning book on professional writing for nurses as well as articles on writing for lawyers and other professionals. Dr. Kolin is a poet who has published 12 collections of his poetry and co-edited three volumes of eco-poetry on Katrina, the Mississippi River and the moon. Over the years, he has conducted workshops on technical business writing, the publication process and managing professional communications. He received his Ph.D. from Northwestern University.
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NEW COVERAGE ADDRESSES THE IMPACT OF COVID-19 ON THE WORKPLACE AND COMMUNICATION. Where appropriate, new content explores how COVID-19 has affected today's workplace, from working remotely and virtual meetings to online collaboration. New details examine online collaborative tools, such as Microsoft® Teams and Slack.
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NEW MATERIAL IS SPECIALLY CRAFTED TO ACCURATELY REPRESENT TODAY'S MODERN WORKPLACE. New coverage better reflects the modern workplace that students are likely to enter. The author highlights the increasingly inseparable relationship between technology and effective writing as well as the challenges and benefits of working at off-site locations.
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UPDATED CONTENT ENSURES A DIVERSE AND INCLUSIVE APPROACH TO WRITING. Every line of this edition has been carefully scrutinized to reflect the diverse and inclusive language that should permeate all writing in today's workplace.
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REVISED DISCUSSION ON AUDIENCE ANALYSIS PREPARES STUDENTS TO WRITE EFFECTIVELY. This edition's insightful discussion on audience analysis in Chapter 1 is thoroughly updated with new sample documents that feature anti-vaping/e-cigarettes ad campaigns.
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EXPANDED COVERAGE DETAILS GUIDELINES FOR SOCIAL MEDIA COMMUNICATION. Additional discussions in this edition address effective strategies and procedures in writing for all types of social media, including platforms such as Facebook, Twitter and Instagram.
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NEW AND REVISED SAMPLE DOCUMENTS DEMONSTRATE POWERFUL WRITING IN TODAY'S WORKPLACE. Sample documents throughout this edition accurately reflect the contemporary workplace and diversity of employees who comprise it. Documents show principles students are studying applied in the real world.
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REVISED REPORTS DEMONSTRATE THE LATEST MLA AND APA METHODS. Two fully updated, annotated long reports on contemporary business topics illustrate the latest MLA, 9th Edition and APA, 7th Edition methods of documentation. One report (Ch. 8) features a real estate marketing plan and the other (Ch. 15) discusses multicultural employees and cultural sensitivity for international workers. Students also see MLA and APA styles in use in a revised employee activity/performance report and a proposal on installing inventory tracking software to help a business better manage its products and services.
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NEW EXAMPLE OF A NEWS RELEASE PROVIDES HELPFUL GUIDANCE FOR WRITERS. The author has added a current news release example within this edition's discussion of how to summarize information at work (Ch. 9).
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NEW AND REVISED EXAMPLES DEMONSTRATE THE USE OF EFFECTIVE VISUALS IN COMMUNICATION TODAY. This edition's updated discussion of how to design clear visuals (Ch. 10) now offers new and updated dynamic examples.
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NEW GRAPHIC EXAMPLES ILLUSTRATE PRACTICAL WEBSITE DESIGNS. New, fresh examples of current website designs encourage student interest and strengthen this edition's discussion of how to design successful documents and websites (Ch. 11).
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NEW EXAMPLE MODELS WELL-WRITTEN INSTRUCTIONS. Students gain new insights into writing instructions and procedures (Ch. 12) for the workplace today with a new model that demonstrates how to write an effective set of instructions.
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ALL TYPES OF WORK ENVIRONMENTS ARE REFLECTED IN THIS EDITION'S EXAMPLES. The author has carefully selected examples of business writing from across the social spectrum so sample documents are not limited to only "white collar" positions.
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THIS EDITION OFFERS NEW EMPHASIS ON THE INTEGRATION OF SOCIAL MEDIA. A newly revised section (Ch. 4) highlights writing e-communications at work. Chapter 7 provides examples of Facebook and LinkedIn profiles and a list of social media "do's and don'ts" when looking for a job. Discussions throughout the text examine how social media is shaping the creation and collaboration of workplace communications.
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UPDATED TECH NOTES HIGHLIGHT THE LATEST TECHNOLOGICAL ADVANCES. All Tech Notes in this edition have been updated to reflect the latest information and the most recent technological developments.
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THE CENGAGE ESSENTIAL REFERENCE CARD TO THE MLA HANDBOOK, 9TH EDITION IS INCLUDED WITH EACH NEW TEXT. To provide students with quick and easy access to the latest changes in MLA style, The Cengage Essential Reference Card to the MLA HANDBOOK is packaged at no extra cost with each student text.
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THIS EDITION IS STREAMLINED, UPDATED AND REDESIGNED. In response to reviewer feedback, the author has shortened, revised and redesigned content throughout this edition to provide essential and current coverage of major communication strategies. All principles are reinforced with real-world examples that students need to succeed in today's e-world of work.
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THIS EDITION OFFERS NEW EMPHASIS ON THE INTEGRATION OF SOCIAL MEDIA. A newly revised section (Ch. 4) highlights writing e-communications at work. Chapter 7 provides examples of Facebook and LinkedIn profiles and a list of social media "do's and don'ts" when looking for a job. Discussions throughout the text examine how social media is shaping the creation and collaboration of workplace communications.
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To provide students with quick and easy access to the latest changes in MLA style, The Cengage Essential Reference Card to the MLA HANDBOOK, Ninth Edition , is packaged free with each student text.
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In response to reviewer feedback, the new 12th edition has been streamlined, shortened, updated, and redesigned to provide essential and current coverage of major communication strategies with real-world examples that students need to succeed in today's e-world of work.
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A strong emphasis on and integration of social media, including a newly revised section in the Chapter 4 on writing e-communications at work, examples of Facebook and LinkedIn profiles in Chapter 7, a list of social media "do's and don'ts" when looking for a job, and discussion throughout the text of how social media is shaping the creation of and collaboration on workplace communications.
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