Global Business,
5th Edition

Mike W. Peng

ISBN-13: 9780357716403
Copyright 2023 | Published
656 pages | List Price: USD $312.95

Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career.


1. Introduction.
2. Formal Institutions: Politics, Laws, and Economics.
3. Informal Institutions: Cultures, Ethics, and Norms.
4. Resources and Capabilities.
Integrative Cases.
5. International Trade.
6. Foreign Direct Investment.
7. Foreign Exchange.
8. Global and Regional Integration.
Integrative Cases.
9. The Entrepreneurial Firm.
10. Foreign Market Entry.
11. Competitive Dynamics.
12. Strategic Alliances and Acquisitions.
13. Strategy, Structure, and Innovation in Multinationals.
Integrative Cases.
14. Marketing and Supply Chain Management.
15. Human Resource Management.
16. Corporate Finance and Governance.
17. Corporate Social Responsibility.
Integrative Cases.
Name Index.
Organization Index.
Subject Index.

  • Mike W. Peng

    Mike Peng is the Jindal Chair of Global Strategy at The University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a fellow of the Academy of International Business (AIB) and the Asia Academy of Management (AAOM). Dr. Peng holds a bachelor’s degree from Winona State University in Minnesota and a Ph.D. from the University of Washington, Seattle. He has served on the faculty at the Ohio State University, University of Hawaii and Chinese University of Hong Kong. He has also held visiting or courtesy appointments in Australia, Brazil, Britain, Canada, China, Denmark, Hong Kong and Vietnam. Truly global in scope, Dr. Peng’s research has investigated firm strategies in Africa, Asia, Europe and North and South America. With more than 160 articles and five books, Dr. Peng is one of the most prolific and influential scholars in global strategy. Used in more than 40 countries, his textbooks on global business and strategy are world market-leaders that have been translated into Chinese, Portuguese and Spanish. He has more than 50,000 Google citations, and both the United Nations and the World Bank have cited his work. Among the top 0.1% of most cited researchers worldwide, Dr. Peng is one of only 101 top scholars in business and economics listed among Highly Cited Researchers (compiled by Clarivate Analytics/Web of Science based on citation impact) in 2020. He has been on this distinguished list every year since 2014 and is the only global business text author to have attained this honor. Dr. Peng’s consulting clients include AstraZeneca, Berlitz, Canada Research Chair, MTR Hong Kong, Nationwide, SAFRAN, Texas Instruments, UK Government Office for Science and World Bank.

  • UPDATES THROUGHOUT THIS EDITION HIGHLIGHT THE LATEST DEVELOPMENTS IN THE FIELD, BASED ON THE AUTHOR'S AWARD-WINNING RESEARCH. New coverage highlights today's deglobalization movement and the geopolitical competition with cases such as Apple in America and China (Ch. 1). New content addresses the impact of COVID on democracy, development and entrepreneurship (Ch. 2). This edition also examines the quest for diversity and inclusion with cases highlighting immigrant entrepreneurs (Ch. 9) and the drive for more diverse and inclusive company boards (Ch. 16).

  • NEW INTEGRATIVE CASES HIGHIGHT THE LATEST DEVELOPMENTS AROUND THE WORLD. In this edition 29 of the 34 Integrative Cases are new and address the latest challenges facing business. These cases, written by both the author and leading scholars and practitioners throughout the world, work within the book's unified framework to explore factors determining the success and failure of firms internationally.

  • NEW CHAPTER-OPENING AND CHAPTER-CLOSING CASES CAPTURE STUDENT INTEREST AND EMPHASIZE RELEVANCE. New intriguing Opening Cases draw students into each chapter and direct their attention to the latest topics and challenges discussed. New Closing Cases conclude the chapter by demonstrating the importance and relevance of the principles students have learned.

  • A UNIQUE, UNIFIED FRAMEWORK OFFERS CONSISTENCY AND CONTINUITY FOR READERS. This edition's unified framework asks one fundamental question: “What determines the success and failure of firms around the world?” This edition answers this thought-provoking question in every chapter from two core perspectives -- the author presents both a institution-based view and a resource-based view.

  • THE BOOK PROVIDES A UNIQUE STRATEGIC PERSPECTIVE TO INTERNATIONAL BUSINESS. This edition's unique strategic perspective, driven by unparalleled evidence-based research, gives students a better understanding of why firms succeed in today's highly competitive global environments.

  • ACTIONABLE "MANAGEMENT SAVVY" FEATURES PROMPT STUDENTS TO USE WHAT THEY'VE LEARN. "Management Savvy" features answer the question "So what?" as they clearly emphasize the practical implications of the research findings and concepts in every chapter.

  • A FULL CHAPTER (CH. 9) HIGHLIGHTS TODAY'S ENTREPRENEURIAL FIRM. With content found in few other international business texts, Chapter 9 focuses on entrepreneurship and provides an excellent balance to the book's heavy emphasis on major multinational firms. Students explore current global business from a one-of-a-kind, small-business perspective.

  • AWARD-WINNING AUTHOR DELIVERS THE LATEST, EVIDENCE-BASED COVERAGE. Dr. Peng is today's most cited and research-active international business textbook author. He is among the top 0.1% most-cited researchers worldwide and is one of 2020's 101 top business and economics scholars on the Highly Cited Researchers list compiled by Clarivate Analytics/Web of Science, an honor he has held every year since 2014. He has won the National Science Foundation (NSF) Career Award, JIBS Decade Award and Academy of Management Perspectives Decade Award and is a fellow of the Academy of International Business (AIB).

  • DEBATES AND CONTENT ENCOURAGE CRITICAL THINKING ABOUT GLOBAL BUSINESS. The author has crafted thought-provoking debates and extension sections in every chapter that engage students in discussions on cutting-edge topics and encourage them to think critically. These captivating discussions highlight how global business is a dynamic field that is constantly changing. Special "Management Savvy" features that follow focus on important lessons for students pursuing interests in global business.

  • MINDTAP ONLINE RESOURCES FOR GLOBAL BUSINESS OFFER A COMPLETE DIGITAL LEARNING SOLUTION. With MindTap you have the tools to both engage students and transform them into capable, critical thinkers. An accessible reader, dynamic assignments and applications extend learning opportunities. You are able to personalize the MindTap approach with material of your choosing. You also have real-time course analytics to track students' progress as individuals or as an entire class.

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