Introduction to Global Business,
3rd Edition

Part I: FOUNDATIONS OF GLOBAL BUSINESS
1. The Rise of Globalization.
2. The Evolution of International Business.
3. Regional Economic Integration.
4. The International Flow of Funds and Exchange Rates.
Part II: GLOBAL BUSINESS ENVIRONMENT.
5. The Cultural Environment of Global Business.
6. The Legal, Economic and Political Environment of Global Business.
7. Corruption and Ethics in Global Business.
Part III: GLOBAL BUSINESS STRATEGY AND ORGANIZATION.
8. Entry Strategies in Global Business.
9. Control of Global Business.
10. The Organization of Global Business.
Part IV: MANAGING GLOBAL BUSINESS.
11. Global Human Resource Management.
12. Global Marketing.
13. Global Operations and Supply-Chain Management.
14. Global Financial Management.
15. Global Accounting and Taxation.

• Julian Gaspar

  Dr. Julian Gaspar is Clinical Professor Emeritus of Finance with Texas A&M University’s Mays Business School. He is currently an adjunct professor of international business with the Catholic University of America in Washington, D.C., where he teaches international business and international financial management. Dr. Gaspar is former director of Texas A&M University's Center for International Business Education and Research (CIBER), where he guided the international expansion of the business school's academic programs, faculty research and outreach programs for thirty years. As the director of one of America's 15 CIBER business schools, Dr. Gaspar infused globalization into the school's business courses through international business course designs, study abroad and exchange programs, and authoring international business (IB) texts. Dr. Gaspar developed and led study abroad programs to China, Europe and India. An international economist by training, he has three decades of expertise in country risk evaluation, project economic and financial analysis, and financial and industrial restructuring of emerging economies. His corporate experience includes work with Bank of America in Tokyo and San Francisco, where he conducted country risk assessment and researched and analyzed debt problems of developing countries. During his tenure as an international economist with the World Bank Group, Dr. Gaspar analyzed investment projects in Asia and designing financial and industrial restructuring programs for Poland and Cyprus. Dr. Gaspar received his Ph.D. in international and monetary economics from Georgetown University, his M.B.A. from Indiana University and his B.S. degree in chemical engineering from the University of Madras, India.

• James Kolari

  Dr. James Kolari has taught financial markets and institutions at Texas A&M University and been active in international education, consulting and executive education. In 1994 he was awarded the J.P. Morgan Chase Professorship in Finance in the Mays Business School at Texas A&M. Prior to this, he was a Fulbright Scholar at the University of Helsinki and worked with the Bank of Finland. Dr. Kolari has served as a visiting scholar at the Federal Reserve Bank of Chicago and as a faculty fellow with the Mortgage Bankers Association of America. In addition, he has consulted for the U.S. Small Business Administration, American Bankers Association, Independent Bankers Association of America and the U.S. Information Agency. In recent years he has worked as a senior research fellow at the Swedish School of Business and Economics (Hanken) in Finland. Previously, he served as an advisor on the North American Free Trade Agreement for the State of Texas; he was a consultant for the Mexican government in financing technology; and he served as a member of the Academy of Sciences for Higher Education in Russia. With more than 100 articles in refereed journals, numerous other papers and monographs, more than 20 co-authored books and more than 100 competitive papers presented at academic conferences, he ranks in the top 1-2% of finance scholars in the U.S., according to recent guides of research productivity among finance professors. His papers have appeared in such journals as the Journal of Finance, Review of Financial Studies, Journal of Business, Review of Economics and Statistics, Journal of Money, Credit and Banking, Journal of Financial Research, Journal of Banking and Finance, Real Estate Economics, Journal of Economic Dynamics and Control and the Scandinavian Journal of Economics. His work has been published in Russian, Finnish, Dutch, Italian and Chinese.

• Katherine T. Smith

  Dr. Katherine Taken Smith is an associate professor of marketing at Texas A&M University-Corpus Christi. She teaches at the RELLIS campus. Her areas of interest include digital marketing and global marketing. Dr. Smith’s academic record includes numerous professional journal articles, books, conference presentations and awards for teaching and research. Dr. Smith was named the Outstanding Author at Texas A&M University-Corpus Christi in 2018. She is on the editorial review board of five marketing journals. Her article, “Digital Marketing Strategies that Millennials Find Appealing, Motivating, or Just Annoying,” is in the top ten most read and most cited articles from the Journal of Strategic Marketing. She is in the top 10% of authors on Research Gate and Social Science Research Network (SSRN), based on downloaded articles. Her work is highly referenced with more than 3,000 citations, according to Google Scholar. Dr. Smith earned her D.B.A. and M.B.A. in marketing from Louisiana Tech University and her B.B.A. in marketing from the University of Louisiana at Monroe.

• Leonard Bierman

  Dr. Leonard Bierman is a professor of management at Texas A&M University. He teaches courses on the political environment of business, labor relations and negotiations, and he also pursues research in these areas. Dr. Bierman is currently working on a research project with colleagues at the University of Missouri and Stanford University, examining labor union organizing in the context of the COVID-19 pandemic and today's politically polarized American society. He recently served as speaker of the Texas A&M University Faculty Senate. Earlier in his career, Dr. Bierman held various jobs in the federal government dealing with international business. He was a former top staff member at the U.S. International Trade Commission. He also held a sub-cabinet position during the Bush Administration, dealing with international labor affairs at the U.S. Department of Labor. Dr. Bierman also served as the U.S. academic representative on the NAFTA Labor Commission's Academic Advisory Board.

• L. Murphy Smith

  Dr. L. Murphy Smith, C.P.A., is a professor of accounting at Texas A&M University-Corpus Christi. He teaches ethics and international accounting on the RELLIS Campus. Dr. Smith’s academic record includes numerous professional journal articles, research grants, books and professional meeting presentations. His work is cited in various news media, including Fortune, USA Today and The Wall Street Journal. He has received numerous awards for teaching and research, including the Outstanding Educator Award from the Texas Society of C.P.A.s and the Distinguished Member Award from the Institute of Management Accountants. Dr. Smith is highly referenced with more than 3,700 citations of his work, per Google Scholar. In 2021, he was the most cited author specializing in accounting ethics and in the top ten most cited authors specializing in international accounting. He ranks in the top 1% of authors on Social Sciences Research Network (SSRN.com), based on downloaded articles. Dr. Smith has held a number of leadership positions in academic and professional organizations, including president of the American Accounting Association Gender Issues and Work-Life Balance Section. Dr. Smith serves on several journal editorial boards and his research has appeared in leading journals, such as Accounting, Auditing & Accountability Journal, Accounting Horizons, Contemporary Accounting Research, Advances in Accounting, Issues in Accounting Education and Research on Professional Responsibility and Ethics in Accounting.

• Antonio Arreola-Risa

  Dr. Antonio Arreola-Risa is a faculty member in the Information and Operations Management Department at Mays Business School, Texas A&M University. For several years he served as the director of the Texas A&M University's Supply Chain Consortium. He received M.S. and Ph.D. degrees in operations management from Stanford University. Prior to joining Texas A&M University, he served on the faculty at Monterrey Institute of Technology (ITESM) and the University of Washington. Dr. Arreola-Risa started his professional career as a production and inventory control analyst at a manufacturing firm. His primary research, teaching, and consulting interests are in the following two fields: production-distribution systems with emphasis on enterprise resource planning and supply chain management and service operations with emphasis on health care systems management. Dr. Arreola-Risa has taught undergraduate, master and doctoral courses. He has lectured in executive education programs and has consulted for companies in the U.S. and abroad, including the Boeing Company, the Fred Hutchinson Cancer Research Center, Neiman Marcus and Royal Dutch Shell. Dr. Arreola-Risa is on the CHI St. Joseph Health Board of Directors. His research can be found in such academic journals as Computers & Operations Research, Decision Sciences, European Journal of Operational Research, IIE Transactions, Management Science, Naval Research Logistics and Production and Operations Management. He is the co-author of four books: LINEAR PROGRAMMING: AN INTRODUCTION TO QUANTITATIVE DECISION MAKING; INTRODUCTION TO GLOBAL BUSINESS; INTRODUCTION TO BUSINESS; and DESIGNING SUPPLY CHAINS FOR NEW PRODUCT DEVELOPMENT.

• NEW CONTENT CLEARLY IDENTIFIES THE SHIFT IN TODAY'S GLOBAL BALANCE OF POWER. New discussions focus on the causes of the shift in global balance of power and the recent rise of China as the key strategic competitor challenging United States world leadership, a position that the U.S. has held since the end of the second World War in 1944. Students examine the possible global business implications.

• NEW DISCUSSIONS CAREFULLY ANALYZE THE IMPACTS OF CHANGES IN THE U.S. TRADE POLICY. This edition's authoritative authors take an objective approach to analyzing the domestic and global impact of the recent change in United States trade policy -- from a global advocate of free trade to a policy focused on managed trade.

• NEW AND REVISED MINI-CASES ADDRESS THE IMPACT OF COVID AND OTHER GLOBAL BUSINESS CHALLENGES. This edition's updated and new engaging mini-cases explore emerging developments and international business challenges, such as how COVID-19 has impacted global business and supply chains.

• REVISIONS TO PORTFOLIO PROJECTS ENABLE FLEXIBILITY FOR ONLINE OR IN-PERSON COURSES. To facilitate hybrid teaching, this edition's end-of-chapter "Portfolio Projects" now each include four questions. This enables your students to work in teams of four, either online or in person.

• UPDATED, CONCISE CHAPTERS OFFER COMPREHENSIVE COVERAGE IDEAL FOR ONE SEMESTER. To maintain a smooth flow throughout this edition, all chapters are relatively concise, yet comprehensive and current, so that all chapters within the book can be covered in a single semester.

• NEW MATERIAL REFLECTS DIVERSITY AND INCLUSIVENESS. All of this edition's chapter content and end-of-chapter material take a user-friendly approach while incorporating exciting new information that infuses diversity and inclusiveness reflective of today's global business environment.

• INVITING NARRATIVE AND CLEAR LEARNING FEATURES ARE DESIGNED FOR EASE OF READING. Because this edition is written by functional area specialists, all with significant and acclaimed international expertise, even complex topics are conveyed in a manner that all undergraduate students should be able to comprehend.

• CONTENT PRESENTS AN OBJECTIVE PRESENTATION. The diverse author team applies their range of experience to ensure this edition covers all topics are covered from a truly global perspective, rather than from any national standpoint.

• CHAPTER FLOW ENHANCES ENGAGEMENT AND UNDERSTANDING. All of this edition's chapters and sections within the chapters follow a just-in-time and just-in-sequence approach to facilitate time management for students and your course.

• RIGOR IS APPROPRIATE AND FLEXIBLE FOR YOUR COURSE. Depending on the undergraduate or graduate level at which this course is taught, you have the option to include as many or as few of the end-of-chapter assignments for your students as you need to match the desired level of rigor.

• FEATURES ADDRESS CULTURAL, ECONOMIC AND ETHICAL PERSPECTIVES: Each chapter opens with a Cultural Perspective vignette highlighting diversity and inclusiveness of a different global culture and how that culture affects global business. To highlight the interconnectedness of the global economy, Economic Perspectives boxes delve into understanding economic issues facing business leaders. In addition, Ethical Perspectives boxes helps students understand diverse business environments and how the definition and standard of ethics varies from country to country.

• LEARNING OBJECTIVES CLARIFY AND DIRECT STUDENT REVIEW AND STUDY. This edition's Learning Objectives emphasize key definitions and concepts to ensure student comprehension as they progress through the book.

• REALITY CHECKS ASK STUDENTS TO APPLY CONCEPTS TO REAL SITUTATIONS. Tied to Learning Objectives, these Reality Checks encourage students to adapt chapter concepts in real world settings. Students consider the implications of a global business concept in their own personal lives, in their larger community or within the global business climate. Reality Checks also mark the completion of a section corresponding to a specific Learning Objective, which creates clear, concise learning modules within each chapter.

• POINT-COUNTERPOINT LEARNING FEATURES OFFER VARYING PERSPECTIVE ON CONTROVERSIAL ISSUES. This feature provides insight into the differing perspectives that countries, organizations or individuals may hold about a controversial international business issue. The book asks students to apply their critical-thinking skills to make a choice in perspective and support their decision.

• INTERPRETING GLOBAL BUSINESS NEWS FEATURE HELPS STUDENTS BETTER UNDERSTAND THE WORLD NEWS THEY ENCOUNTER DAILY. This logical interpretation skill is a critical element to success in global business today. This feature guides student through the sometimes-complicated nuances of what is happening in global business news and encourages students to apply chapter learning objectives.

• PORTFOLIO PROJECTS LET STUDENTS EXPLORE INTERNATIONAL BUSINESSES OF INTEREST. This project provides an opportunity to research and discover more about specific global corporations that students have a person interest in or are curious to explore further. Using guided questions at the end of each chapter, students develop their own understanding of the firm. This comprehensive team project is designed to be developed throughout the semester.

• DEVELOP AN INTERNATIONAL STRATEGY FOR YOUR OWN SMALL BUSINESS OFFERS CLEAR DIRECTION FOR ENTREPRENEURS. Taking an entrepreneurial approach, this feature guides students through developing a strategic business plan for their small business to compete globally. By the end of the semester, students should have a concrete business plan to present to your class.

• PRE- AND POST-COURSE GLOBAL AWARENESS ASSESSMENTS DEMONSTRATE PROGRESS. These online assessments provided in MindTap show students their personal understanding of global cultural, economic, geographic, political and legal awareness and knowledge. You also gain insight into students' knowledge prior to the first class. You can also use post-course assessments as a data point for measuring global competency and student progress.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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