Business Communication and Character,
11th Edition

Amy Newman

ISBN-13: 9780357718131
Copyright 2023 | Published
576 pages | List Price: USD $323.95

Discover how your communication conveys your character -- or who you are as a person -- as you learn to make effective written and oral communication choices in your professional and personal life. Master your own natural, conversational style to earn trust and respect, to differentiate yourself in your career, or to gather funding. This edition addresses today's most important business communication concepts as new self-reflection questions help you develop a deeper understanding of yourself to better communicate and reach personal and professional goals. A new communication model emphasizes character check, audience analysis, message and medium (CAM) within in-person, online or social media communication. Intriguing examples from real companies illustrate principles at work. You also learn to communicate within a team, resolve conflict and maximize the latest communication and collaboration technology tools. MindTap digital tools help you further refine your communication skills.

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Part 1: Communicating Character and Building Business Relationships.
1. Business Communication and Character.
2. Team and Interpersonal Communication.
3. Communicating Across Differences.
Part 2: Developing Your Business Writing Skills.
4. Writing and Designing.
5. Improving Your Writing Style.
Part 3: Crafting Written Messages.
6. Neutral and Positive Messages.
7. Persuasive Messages.
8. Bad-News Messages.
Part 4: Preparing Data and Writing Reports.
9. Managing and Visualizing Data.
10. Writing Reports.
Part 5: Developing and Delivering Presentations and Visuals.
11. Developing Presentations and Visuals.
12. Delivering Presentations.
Part 6: Presenting Yourself for Employment.
13. Writing for the Job Search.
14. Interviewing and Landing the Job.