Principles of Microeconomics,
10th Edition

Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
Appendix: Graphing: A Brief Review.
3. Interdependence and the Gains from Trade.
Part II: SUPPLY AND DEMAND I: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.
Part III: SUPPLY AND DEMAND II: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.
Part IV: THE ECONOMICS OF PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Economics of Healthcare
13. The Design of the Tax System.
Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
14. The Costs of Production.
15. Firms in Competitive Markets.
16. Monopoly.
17. Monopolistic Competition.
18. Oligopoly.
Part VI: THE ECONOMICS OF LABOR MARKETS.
19. The Markets for the Factors of Production.
20. Earnings and Discrimination.
21. Income Inequality and Poverty.
Part VII: TOPICS FOR FURTHER STUDY.
22. The Theory of Consumer Choice.
23. Frontiers in Microeconomics.
Appendix: How Economists Use Data
Glossary.
Index.

• N. Gregory Mankiw

  N. Gregory Mankiw is the Robert M. Beren Professor of Economics at Harvard University. For 14 years he taught EC10 Principles, the most popular course at Harvard. Dr. Mankiw studied economics at Princeton University and MIT. He is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy and economic growth. Dr. Mankiw's articles have appeared in academic journals such as the American Economic Review, Journal of Political Economy and Quarterly Journal of Economics. His work has also appeared in more widely accessible forums, including The New York Times, The Washington Post, The Wall Street Journal and Fortune. Dr. Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office and a member of the ETS® test development committee for the advanced placement exam in economics. From 2003 to 2005, Dr. Mankiw served as chairman of the President’s Council of Economic Advisers.

• Updated "ASK THE EXPERTS" BOXES HIGHLIGHT THE LATEST INSIGHTS FROM LEADING ECONOMISTS. This current feature focuses on the IGM Economics Experts Panel, a longitudinal survey of several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and explain whether they agree with it, disagree with it or are uncertain. These diverse opinions clearly demonstrate how economists are often united, divided or simply don’t know what to think.

• UPDATED MINDTAP ONLINE RESOURCES OFFER TODAY'S MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATION. Powerful student-focused content responds to the individualized needs of each introductory microeconomics student with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. As instructor, you have the flexibility to customize your course with publisher-provided content, your own material or third-party resources.

• EXPANDED VIDEO LECTURE SERIES WITH QUICK QUIZZES FOR MICROECONOMICS HIGHLIGHTS THE UNIQUE MANKIW APPROACH. This assignable video series within MindTap supports students as they prepare for class and study for exams. Updated, engaging videos offer an alternative to reading the text and are divided into convenient segments that allow students to focus only on concepts they find most challenging. Fresh examples and student-oriented language reinforce the approach in Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.

• VALUABLE A+ TEST PREP PREPARES YOUR STUDENTS FOR IMPORTANT TESTS. This effective, digital test preparation tool within MindTap provides students with more than 3,900 current, test questions. More than half of these questions offer corresponding Quick Coach videos to support students at their most teachable moments, when they are confused or unsure about the answer to a question. This proven resource is highly effective in preparing students for high-stakes tests and is shown to positively impact cumulative course results.

• "BUILD THE GRAPH" MOVES STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory microeconomics students, these interactive exercises in MindTap help students understand complex graphs by decomposing a graph into finite steps that build upon one another. Students then practice graphing by drawing a similar scenario from scratch. This drawing method supports a kinesthetic learning approach -- all within the context of the interactive eBook.

• CURRENT "VIDEO APPLICATIONS" FEATURE THE AUTHOR INTRODUCING CHAPTER CONTENT. Author Gregory Mankiw uses these unique videos to introduce important themes in every chapter. He immediately engages students with an emphasis on the real-world importance of the microeconomic principles that appear in the upcoming chapter. These videos prompt a better understanding of how microeconomic principles relate to students' day-to-day lives and the world around them.

• TIMELY "VIDEO PROBLEM WALK-THROUGHS" HELP STUDENTS OVERCOME ROADBLOCKS IN LEARNING. This popular learning resource shows students how to solve microeconomics questions from start to finish. These videos tackle common challenges and stumbling blocks students frequently face when working through assignments. These concise videos support the student in that moment, which is not always during your office hours, when they are puzzled and most teachable. Walk-Through Videos are an ideal resource for this "twelve o’clock hour" dilemma.

• UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE WITH DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review" and "Problems and Applications" all integrate this edition’s most recent content. Completely digital versions of "Chapter Quick Quizzes" and "Problems and Applications" are available in MindTap and are fully gradable. "Problem and Applications" also appear as algorithmic sets in MindTap only.

• THE LATEST COVERAGE OF RELEVANT, CURRENT MICROECONOMIC TOPICS ADDRESSES TODAY'S DEVELOPING ISSUES. Numerous chapters reflect the latest developments in microeconomics. Comprehensive updates include coverage of the design of the tax system (Ch. 13) and income inequality and poverty (Ch. 21).

• NEW AND UPDATED "IN THE NEWS," "FYI" AND "CASE STUDY" FEATURES HIGHLIGHT RECENT AND SIGNIFICANT MICROECONOMIC EVENTS. Your students stay up to date on the today’s most recent microeconomic changes and developments as these features highlight events that have made headlines. Engaging explanations detail the significant of these developments on microeconomic decisions today.

• "EXPLORE MINDTAP FOR MANKIW 10E: A VIDEO TUTORIAL" SHOWS STUDENTS HOW TO MAXIMIZE MINDTAP. You can assign this short video-based exercise to show each student how to best use MindTap to support their learning efforts, starting on the first day of class. This video tutorial provides a quick understanding of the numerous student resources available with this edition. The video highlights the advantages of MindTap resources such as the interactive eReader, StudyHub, Aplia Homework and Graph Builder.

• UPDATED ONLINE HOMEWORK SOLUTION -- APLIA IN MINDTAP -- OFFERS THE MOST SUCCESSFUL HOMEWORK SOLUTION IN MICROECONOMICS. Redesigned Aplia question sets closely align to this edition's "Problems and Applications" in each chapter. Updated Aplia technology also offers an optimized mobile experience on the iPad with improved graphing tool precision for students and better grading functionality for you. With more than one billion answers entered, Aplia provides an unmatched homework resource, complete with interactive problem sets, analyses, tutorials, experiments and critical-thinking exercises.

• ENHANCED INTERACTIVE EBOOK STRENGTHENS THE MICROECONOMIC LEARNING EXPERIENCE. The interactive eReader for this edition does much more than simply offer words on a digital device. Students can search, highlight text, take notes and interact directly with complex figures. The eReader also supports media from Cengage Learning or third-party media providers, such as YouTube. In addition, this resource is now more accessible to visually-impaired students with new alternative text added to all images and tables in every chapter.

• "CONCEPT CLIPS" HELP STUDENTS MASTER MICROECONOMICS TERMS. These high energy videos, embedded throughout the interactive eBook, address the known student challenge of understanding microeconomics terminology when initially introduced to the subject matter. Developed by Professor Mike Brandl of Rice University, these concept-based animations provide students with memorable context to the key terminology required for your introductory microeconomics course.

• INTERACTIVE POWERPOINT® PRESENTATIONS EASE YOUR COURSE PREPARATION WHILE INCREASING STUDENT INVOLVEMENT. Current chapter-by-chapter slides organize lecture points into sections that students can easily digest. These updated PowerPoint® slides animate graphs the way you might draw them and include Student Note Prompt handouts to facilitate effective note-taking without distracting students from active participation in class.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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