Public Speaking,
4th Edition

Part I: FUNDAMENTALS OF GOOD SPEAKING.
1. Public Speaking.
Introduction: Why Learn Public Speaking? Speech Is Powerful. The Power of Public Speaking to Change the World. The Power of Speeches to Change Your World. Speaking Connects You to Others: Democracy in Everyday Life. The Conversational Framework. Public Speaking Across Cultures. The Communication Process.The Public in Public Speaking.Speaking Is About Making Choices. Preparation. Informing. Persuading. The Speaking Process: Preparing and Performing.Thinking Through Your Choices. Your Responsibilities (Chapter 2). Your Audience (Chapters 3, 4). Your Goals (Chapter 5). Creating Your First Speech. Informing and Arguing (Chapters 11, 12). Research (Chapter 6). Organizing (Chapter 7). Finding the Words (Chapter 8). Giving Your First Speech. Delivering the Speech (Chapter 9). Overcoming Anxiety (Chapter 9). Presentation Aids (Chapter 10).Making Responsible Choices. Good Speeches Are the Result of Choices. Taking Responsibility Means Respecting the Audience.
2. Speaking for the Common Good: Ethics and the Responsible Speaker.
Introduction: Why Civility Matters in Public Speaking. Remix: Ethics and Effectiveness.
Civility Fails in Public Speaking. Deceptive Speech. Coercive Speech. Inappropriately Biased Speech. Remix: Bias, or, on Being Fair and Balanced. Poorly Reasoned Speech. Fake News? Seven Principles of Ethical Public Speaking. Be Honest. Be Transparent. Be Generous. Be Balanced. Represent Evidence Responsibly. Take Appropriate Risks. Choose Engagement.How to Avoid Plagiarism.How to Create an Ethical Speech. Respect Your Audience. Remix: The Golden Rule. Respect Your Topic. Present Other Views and Treat Them Fairly.Avoid Fallacies and Prejudicial Appeals. Name Calling. Glittering Generalities. Inappropriate Testimonials. Plain-Folks Appeals. Card Stacking. Bandwagoning. Remix: Ethics and the Audience.
3. Understanding Audiences and Publics.
Introduction: Those People Sitting in Front of You. Audience Analysis.The Literal Audience: Demographics. Problems With the Demographic Approach. The Rhetorical Audience. The "As" Test. From "Me" to "Us". Types of Rhetorical Audiences. Adapting Your Speech to Your Audience. Identify Common Interests. Make the Most of Shared Experience. Work from Common Premises. Be Directive. Remix: Dr. Martin Luther King Jr. and the Address to the March on Washington. Two Views of the Audience: Marketing vs. Engagement. Marketing. Engagement. The Audience and the Public. Advancing the Public Conversation. Your Ethical Responsibilities to Your Audience. Remix: Public or Publics?
4. Becoming a Skilled Listener.
Introduction: Public Hearing and Listening. Types of Listening. Passive Listening. Active Listening. Remix: The Science of Listening. Critical Listening. The Ethics of Listening. Obstacles to Good Listening. Distractions. Your Mental Zone. Taking Good Notes. Remix: Taking Notes. Giving Constructive and Useful Feedback. Criticize Speeches, Not People. Be Specific. Focus on What Can Be Changed. Be Communication Sensitive.
Part II: CREATING A GREAT SPEECH.
5. Choosing a Topic and Purpose.
Introduction: Picking a Topic and Defining Your Purpose. A Strategy for Picking a Topic. What Interests You? What Will Interest Your Audience? What Is the Occasion? What Is Your Purpose? What Is Your Thesis? Finding a Topic Among Your Interests. What Do You Already Know or Care About? What Do You Want to Know More About? Remix: Brainstorming. Brainstorming. Choosing One of Your Topic Ideas.How to Focus Your Topic for Your Audience. Geography or Location. Past, Present, or Future. Typical Audience Interests. Speaking Purposes and Speaking Situations. General Purposes of Speeches. Types of Speaking Situations. Time Constraints. The Thesis Statement: Putting Your Topic and Purpose Into Words.
6. Research.
Introduction: Becoming an Expert. Researching Responsibly. The Research Process. Figuring Out What You Already Know. Designing a Research Strategy. Deciding Where to Go. Making a Methodical Search. How to Conduct an Online Search. Creating Search Terms. Remix: Google Like a Pro. Focusing Your Search. Gathering Your Materials. Reading Your Materials and Taking Notes. Evaluating Sources. Blogs. News Articles. Opinion or Advocacy Pieces. Scholarly, Peer-Reviewed Articles. Wikis. Websites and Web Pages. Revising Your Claims. Organizing Your Research Information. Choosing the Sources for Your Speech. Citing Your Sources and Avoiding Plagiarism. Getting Help From a Research Expert.
7. Organization.
Introduction: Getting Organized. The Basic Three-Part Structure. Remix: Structure and Persuasion. The Introduction. Functions of an Effective Introduction. Elements of the Introduction. The Body. Functions of the Body The Conclusion. Functions of the Conclusion. Elements of the Conclusion. Patterns of Organization. Chronological. Spatial. Cause and Effect. Problem-Solution. Topical. Monroe’s Motivated Sequence. Attention. Need. Satisfaction. Visualization. Action. Combination. Choosing the Order of Points: Primacy vs. Recency. Arranging Your Supporting Materials. Outlining. Outline Structure. Preparation and Delivery Outlines.
Part III: PRESENTING A GREAT SPEECH.
8. Verbal Style.
Introduction: What Is Style, and Why Does It Matter? Characteristics of Effective Style. Concrete and Lively Language. Respectful Language. Classifying Verbal Style: Figures and Tropes. Figures. Figures of Repetition. Figures of Contrast. Tropes. Tropes of Comparison: Metaphor and Simile. The Trope of Substitution: Metonymy. Tropes of Exaggeration: Overstatement and Understatement. The Trope of Voice: Personification. Matching the Style to the Topic and the Occasion.
9. Delivery and Presentation Aids.
Introduction: Stand and Deliver. Speaking or Talking? Creating Focus and Energy From Your Anxiety.Types of Preparation and Delivery. Speaking From Memory. Speaking From Manuscript. Extemporaneous Speaking. Impromptu Speaking. Staying on Time. Types of Speaking Aids. Using Your Voice Effectively. Volume. Speed. Articulation. Inflection. Using Your Body Effectively. Standing. Walking. Using Gestures. Communicating Credibility. Making Eye Contact. How to Practice Delivering Your Speech. Practice, All the Way Through, at Least Four Times. Practice in Front of an Audience. Practice Making Mistakes. Breathe, Breathe, Breathe. Answering Questions from the Audience. Anticipating Questions. Interpreting the Questions. Giving Your Answers. Group Presentations. Cooperation. Coordination. Delivering the Group Presentation. Rehearsing the Group Presentation. Adding Media to Your Message. Why Use Presentation Aids? Principles for Integrating Presentation Aids. Static Visual Elements. Pictures and Photos Charts and Graphs. Maps and Diagrams. Text. Moving Images. Audio. Non-Electronic Media. Handouts. Posters and Flip Charts. Objects. Demonstration Speeches and Presentation Aids. Presentation Software. Delivering Your Speech With Presentation Aids. Preparing to Use Digital Media. Developing a Backup Plan for Digital Media.
10. Online Presentations.
Introduction: Speaking into the Camera. Adjusting Your Style? Dealing with Online Nerves.Types of Preparation and Delivery in the Online Setting. Speaking From Memory. Speaking From Manuscript. Extemporaneous Speaking. Impromptu Speaking. Staying on Time. Speaking Aids for Online Presentations. Using Your Voice Effectively. Volume. Speed. Articulation. Inflection. Using the Camera Effectively. Using Gestures. Communicating Credibility. Making Eye Contact Online. How to Practice Delivering Your Speech. Practice, All the Way Through, at Least Four Times. Practice in Front of an Audience. Practice Making Mistakes. Breathe, Breathe, Breathe. Answering Questions from the Audience. Using the Chat Function. Anticipating Questions. Interpreting the Questions. Giving Your Answers. Group Presentations. Cooperation. Coordination. Delivering the Group Presentation. Rehearsing the Group Presentation. Adding Visual Media to Their Screens. Why Add Audio and Video? Principles for Integrating Presentation Aids into an Online Presentation. Static Visual Elements. Pictures and Photos. Charts and Graphs. Maps and Diagrams. Text. Moving Images. Audio. Presentation Software. Delivering Your Speech With Presentation Aids. Preparing to Use Digital Media. Making the Most of Your Video Application. Solving Problems with the Video Application.
Part IV: KINDS OF SPEECHES.
11. Informative Speaking.
Introduction: Telling It Like It Is. Goals of Informative Speaking. Present New Information. Provide New Perspective. Generate Positive or Negative Feelings. How to Choose an Informative Goal. The Responsibilities of the Informative Speaker. Topics for Informative Speeches. Objects. Events. People. Processes. Ideas. Techniques of Informative Speaking. Defining. Describing. Explaining. Choices That Make Information Effective. Keep It Simple. Use Supporting Material Wisely. Connect Your Topic to Your Audience. Choose Effective Organizational Patterns. Choose Effective Language.
12. Being Persuasive.
Introduction: Giving the Audience Proofs. Ethos: Why Audiences Should Believe You. Classical Dimensions of Ethos. Why Are You Speaking on This Topic? Pathos: The Framework of Feelings. Appeals to Positive Emotions. Fear and Other Negative Appeals. Framing.Logos: Who Needs an Argument? Making Connections: The Process of Reasoning. Types of Arguments. Arguments From Examples (Inductive Reasoning). Formal Arguments (Deductive Reasoning). Causal Arguments. Arguments From Analogy. Arguments From Signs. Arguments From Authority. When Reasons Go Bad. Fallacies of Appeal. Fallacies of Causation. Inductive Fallacies. Begging the Question: The Fallacy of Circular Reasoning. What About the Other Side? Dealing with Counterarguments. Why Addressing Counterarguments Is Persuasive. Tips for Dealing With Counterarguments.
13. Special Types of Speeches and Presentations.
Adapting Your Skills to New Challenges. Speeches at Life Transitions. Toasts. Eulogy. Graduation. Speeches at Ceremonies. Introducing a Speaker. After-Dinner Speaking. Presenting an Award. Expanding Your Speaking Opportunities. Lightning Talks. Story Slam/Poetry Slam.
Appendix A: Sample Speeches.
Appendix B: Sample Outlines.
Endnotes.
Index.

• William Keith

  William Keith is a professor at the University of Wisconsin-Milwaukee, where he supervised the public speaking course for more than a decade. He has taught public speaking for over 40 years at a variety of institutions, including the University of Pittsburgh, University of Louisville, Western Washington University and Oregon State University. In addition to teaching a range of graduate and undergraduate courses in rhetoric, argument and communication theory, he has written extensively about the history and significance of public speaking pedagogy in the U.S. context -- especially its connection to democracy and civic education -- for scholarly organizations as well as the Kettering Foundation and the World Bank.

• Christian O. Lundberg

  Christian O. Lundberg is an associate professor at the University of North Carolina, Chapel Hill, and co-director of the University Program in Cultural Studies. He also teaches first-year seminar "Think, Speak, Argue," which focuses on debate and public speaking skills as pedagogical tools and critical components of democratic life. Dr. Lundberg's current research focuses on theories of the public as a social and discursive form as well as the animating principles for public discourses and identities. His textbooks relate to rhetoric, public speaking and public deliberation, while his book LACAN IN PUBLIC: PSYCHOANALYSIS AND THE SCIENCE OF RHETORIC (University of Alabama Press, 2012) works through the implications of Jacques Lacan's psychoanalysis for thinking the rhetorical character of publics as social formations and of the public discourses that circulate within them. In addition, Dr. Lundberg has written a number of pieces that unpack forms of discourse constituting specific publics, with special attention to the intersection between publics and religious discourse in Islam and evangelical Christianity. He earned a B.A. from the University of Redlands, a Master of Divinity from Emory University and a Ph.D. in communication studies from Northwestern University.

• Chapter 1 highlights the role of public speaking within cultural traditions across the globe, connecting students from a range of backgrounds to the essence of the course.

• Reader-friendly page layouts use infographics instead of bulleted lists, enabling students to easily take notes and quickly understand the relationships between concepts and skills.

• The prose is even more clear and concise than in previous editions, making it easier for first-year students and English language learners to absorb key concepts.

• A new section on language prejudice in Chapter 8 facilitates discussions about supporting the full diversity of world Englishes.

• Chapter 10 is now devoted entirely to online delivery and speaking aids. Especially helpful at schools that offer online public speaking courses, this insightful chapter equips instructors and students with the latest research, tips and tools to be effective in an online setting.

• Chapter 7 on Organization now includes a section on narrative organization for speech, which allows for creating assignments that supplement the traditional three-part structure.

• Helping students make the most of their study time, each chapter begins with a brief overview of the most important concepts.

• Connecting classroom performance to the public dimension of public speaking, the book's conversational framework allows students to see their speeches as continuing larger conversations (through research and adaptation) rather than one-shot attempts at persuasion.

• Throughout the text, the authors present students with choices about how to speak as well as emphasize the ethical responsibilities that come with all communication choices.

• Chapter 7 includes detailed coverage of Monroe's Motivated Sequence, demonstrating how it adds distinctive organizational forms and purposes.

• The expansive emphasis on outlining includes new examples in the Appendix, giving students a variety of samples to model.

• Helping you maximize your class prep time as well as your students' success, the robust instructor's manual is packed with countless creative ideas for getting students thinking on their feet and mastering public speaking.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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