Design Basics,
9th Edition

Stephen Pentak, David A. Lauer

Design Basics
ISBN-13: 9781285858227
Copyright 2016 | Published
320 pages | List Price: USD $187.95

Filled with hundreds of stunning examples of successful two-dimensional design, this how-to book explains design theory and gives students the tools needed to create successful designs. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work.

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Part I: DESIGN PRINCIPLES.
1. Design Process.
2. Unity.
3. Emphasis and Focal Point.
4. Scale/Proportion.
5. Balance.
6. Rhythm.
Part II: DESIGN ELEMENTS.
7. Line.
8. Shape/Volume.
9. Pattern and Texture.
10. Illusion of Space.
11. Illusion of Motion.
12. Value.
13. Color.

  • Stephen Pentak

    Stephen Pentak received his BA from Union College in New York, and his MFA from Tyler School of Art at Temple University. He is Professor Emeritus of Art, and a past Associate Dean of the College of the Arts at Ohio State University. He has been the recipient of four Ohio Arts Council Fellowships and he has been a visiting resident artist at Delfina Studios in London, and Glasgow School of Art. Mr. Pentak's recent solo exhibitions include shows at Kathryn Markel Fine Arts in New York and Susan Street in San Diego. He is co-author of COLOR BASICS as well as DESIGN BASICS. www.stephenpentak.com.

  • David A. Lauer

    David A. Lauer is Emeritus Professor of Art at the College of Alameda.

  • Dozens of new graphic design examples are included, along with a greater diversity of painting from all eras, including contemporary work.

  • Examples from architecture as well as new media applications to journalistic photography and organic forms help students recognize the language of design in everyday life.

  • Two paintings by John Moore and Louise Fishman, which have similar size and proportion and, at first glance, dramatically contrasting styles, are used throughout the book's 13 chapters to help students discover the diverse ways artists think about and execute design problem solving.

  • In-depth video interviews with painter Sydney Licht and architect Jonathan Poore provide insight into the workings of design principles and elements across mediums and into the creative process itself. Their work is also highlighted throughout the text.

  • CourseMate offers additional integrated video and multimedia content (including "In the Studio" video footage of art classes and chapter-opener engagement lectures from the author, Stephen Pentak), dozens of new studio activities, engaging learning modules, links to related art and design websites, and an interactive eBook.

  • Dozens of new graphic design examples are included, along with a greater diversity of painting from all eras, including contemporary work.

  • Examples from architecture as well as new media applications to journalistic photography and organic forms help you recognize the language of design in everyday life.

  • Two paintings by John Moore and Louise Fishman, which have similar size and proportion and, at first glance, dramatically contrasting styles, are used throughout the book's 13 chapters to help you discover the diverse ways artists think about and execute design problem solving.

  • In-depth video interviews with painter Sydney Licht and architect Jonathan Poore provide insight into the workings of design principles and elements across mediums and into the creative process itself. Their work is also highlighted throughout the text.

  • CourseMate offers additional integrated video and multimedia content (including "In the Studio" video footage of art classes and chapter-opener engagement lectures from the author, Stephen Pentak), dozens of new studio activities, engaging learning modules, links to related art and design websites, and an interactive eBook.

  • A flexible, modular organization enables you to use the text in any sequence.

  • Each concept is covered in a two- to four-page spread, providing students with a resource and support that they can rely on throughout their art education and beyond.

  • A stunning full-color illustration program features an extensive variety of culturally diverse artworks as well as examples that range from classic iconic works to contemporary visual culture.

  • Coverage of visual culture encourages students to see the elements and principles of design in the icons, ads, web pages, animation, auto design, and other aspects of the world around them.

  • This valuable and handy resource will support you throughout your art education and beyond. All designers should have this book in their reference library.

  • Concept modules covered in two- to four-page spreads help you understand the essence of each concept at a glance and access information quickly for review.

  • A stunning full-color illustration program features an extensive variety of culturally diverse artworks as well as examples that range from classic iconic works to contemporary visual culture.

  • Coverage of visual culture encourages you to see the elements and principles of design in the icons, ads, web pages, animation, auto design, and other aspects of the world around you.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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