Management of Electronic and Digital Media,
6th Edition

Alan B. Albarran

ISBN-13: 9781305077560 | ISBN-10: 1305077563

Copyright 2017

| Published 2016

| 368 pages

List Price USD $144.95


Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.

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Meet the Authors

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Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.

  • A number of new and revised case studies reflect the changing managerial environment and the challenges in leading media organizations, giving students plenty of hands-on experience working through problems and issues facing today's managers.
  • Thoroughly revised and updated, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e delivers an expanded focus on management, leadership, and entrepreneurship throughout the text, including an all-new chapter: "Media Management: Manager/Leader/Entrepreneur".
  • Comprehensive revisions throughout the book reflect new trends in big data, mobile, social media, and the cloud, and how it impacts the media industries -- ensuring students have the most up-to-the-minute coverage available.
  • The book's thorough and current coverage of all technical and industry standards is presented in a succinct and accessible manner. Dr. Albarran condenses complex material into engaging, student-friendly paragraphs.
  • Reflecting the most recent developments and practices from the field, Albarran's contemporary approach to management keeps pace with the latest trends revolving around social media, big data, and mobile applications.
  • Completely up to date, the Sixth Edition includes all the latest information on management, leadership, and entrepreneurship across the rapidly evolving media industries.
  • Case studies at the end of each chapter present opportunities for critical thinking through real-world management scenarios, giving students firsthand experience grappling with decisions they would make as media managers.

Table of Contents

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Abbreviations and Acronyms.
1. Managing Electronic and Digital Media.
2. The Media Business Environment: Markets, Business Models, Mergers, Alliances, and Partnerships.
3. Ethics of Management.
4. Theories of Management.
5. Financial Management.
6. Managing Personnel.
7. Audiences and Audience Research.
8. Content: Strategy and Distribution.
9. Marketing.
10. News and News Management.
11. Regulatory Influences on Media Management.
12. Technology Influence on Media Management.
13. Media Management: The Manager/Leader/Entrepreneur.
Glossary of Key Terms.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Online Instructor's Manual for Albarran's Management of Electronic and Digital Media, 6th

Online Instructor's Manual

Instructor's Companion Web Site for Albarran's Management of Electronic and Digital Media, 6th

Instructor's Companion Web Site

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Management of Electronic and Digital Media

  • ISBN-10: 1305077563
  • ISBN-13: 9781305077560

Price USD$ 144.95

eBook: Management of Electronic and Digital Media 12Months

  • ISBN-10: 8000009218
  • ISBN-13: 9788000009216

Price USD$ 81.49


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