Foundations of Marketing,
7th Edition

PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.
1. Customer-Driven Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
3. The Marketing Environment, Social Responsibility, and Ethics.
PART II: MARKETING RESEARCH AND TARGET MARKETS.
4. Marketing Research and Information Systems.
5. Target Market Segmentation and Evaluation.
PART III: CUSTOMER BEHAVIOR AND E-MARKETING.
6. Consumer Buying Behavior.
7. Business Markets and Buying Behavior.
8. Reaching Global Markets.
9. Digital Marketing and Social Networking.
PART IV: PRODUCT AND PRICE DECISIONS.
10. Product, Branding, and Packing Concepts.
11. Developing and Managing Goods and Services
12. Pricing Concepts and Management.
13. Marketing Channels and Supply-Chain Management.
14. Retailing, Direct Marketing, and Wholesaling.
PART V: PROMOTION DECISIONS.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
Online Appendices.
Financial Analysis in Marketing.
Sample Marketing Plan.
Careers in Marketing.

• William M. Pride

  William M. Pride is professor of marketing for Mays Business School at Texas A&M University. He received his Ph.D. from Louisiana State University. Dr. Pride has taught principles of marketing at both the undergraduate and graduate levels for more than 50 years. Dr. Pride’s research interests focus on advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

• O. C. Ferrell

  O. C. Ferrell is the James T. Pursell Sr. Eminent Scholar Chair in Ethics and director of the Center for Ethical Organizational Cultures in the Raymond J. Harbert College of Business at Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. He also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. Dr. Ferrell received his Ph.D. in marketing from Louisiana State University. He is a past president of the Academic Council of the American Marketing Association and previously chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition, Dr. Ferrell is past president of the Academy of Marketing Science, where he also served as vice president of publications. He is a member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. Dr. Ferrell has received a Lifetime Achievement Award from the Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students as well as the Harold Berkman Lifetime Service Award and the Cutco Vector Distinguished Marketing Educator Award -- both from the Academy of Marketing Science. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.

• UPDATED AND NEW BOXED FEATURES ENSURE READINGS ARE RELEVANT TO TODAY’S STUDENTS. In addition to engaging Boxed Features, this edition’s captivating Video Cases at the end of every chapter support and add interest to each chapter’s material.

• UPDATED LEARNING OBJECTIVES DIRECT STUDENT ATTENTION TO KEY POINTS. Learning Objectives correlated to the latest and most important concepts in this edition ensure students focus efforts on each chapter’s most critical information.

• NEW ADS ILLUSTRATE CURRENT MARKETING TRENDS AND PROMOTIONS. Many of today’s latest memorable ads visually reinforce chapter discussion.

• UPDATED FIGURES AND TABLES HIGHLIGHT IMPORTANT CONCEPTS. Key visuals throughout the book further clarify and support this edition’s examination of today’s marketing in action.

• NEW CONTENT ADDRESSES EMERGING TRENDS IN MARKETING. This edition introduces and explains approaches that are reshaping thinking in marketing today, including native advertising, big data, and marketing analytics.

• UPDATED AND NEW BOXED FEATURES ENSURE READINGS ARE RELEVANT TO YOU. In addition to engaging Boxed Features, this edition’s captivating Video Cases at the end of every chapter support and demonstrate points of interest in each chapter’s material.

• UPDATED LEARNING OBJECTIVES DIRECT YOUR ATTENTION TO KEY POINTS. Learning Objectives correlated to the latest and most important concepts in this edition ensure you are focusing on each chapter’s most critical information.

• NEW ADS ILLUSTRATE CURRENT MARKETING TRENDS AND PROMOTIONS. Many of today’s latest, memorable ads visually reinforce each chapter’s discussion.

• NEW CONTENT ADDRESSES EMERGING TRENDS IN MARKETING. This edition introduces and explains approaches that are reshaping thinking in marketing today, including native advertising, big data, and marketing analytics.

• NEW OPENING VIGNETTES INTRODUCE ACTUAL BUSINESS MARKETING IN ACTION WHILE COVERAGE DEMONSTRATES THE IMPACT OF TODAY’S SOCIAL MEDIA. "Marketing Insights" vignettes depict real businesses challenges and success and help students envision themselves in exciting marketing careers. Students also examine the power of contemporary social media and its growing influence in marketing strategy. This edition delves into this significant trend in today’s marketplace with up-to-the-minute information that demonstrates the immediate and long-term capabilities of social media.

• "MARKETING DEBATE" FEATURE REQUIRES STUDENTS TO APPLY MARKETING PRINCIPLES TO ACTUAL SITUATIONS IN BUSINESS. Students learn to use critical thinking skills to solve problems. In addition, Emerging Trends features focus on the changing landscape of marketing. These important feature boxes highlight the latest trends, such as globalization, social media, and more.

• BOOK INCORPORATES A CONCISE, STRAIGHTFORWARD, PROVEN APPROACH. The authors effectively introduce students to basic marketing concepts and strategies, while providing you, the instructor, with the flexibility to integrate supplemental resources or activities into your lessons.

• CONSOLIDATED PRESENTATION PROVIDES COMPREHENSIVE COVERAGE IN AN ABBREVIATED FORMAT. This edition effectively highlights ethics, e-marketing, and customer relationship management. The book supports and reinforces understanding of these key topics with up-to-date research and meaningful examples.

• EXPERIENCED AUTHOR TEAM BRINGS WEALTH OF PRACTICAL EXPERIENCE TO THE TOPIC. Respected and distinguished authors Dr. William Pride and Dr. O.C. Ferrell are well-known throughout the world for their decades of marketing and consulting expertise.

• STUNNING VISUALS BRING TODAY’S MARKETING CONCEPTS TO LIFE. Strategically placed advertisements, photos, and screen shots balance this edition’s readings and place the marketing concepts into modern-day context for your students.

• NEW OPENING VIGNETTES INTRODUCE ACTUAL BUSINESS MARKETING IN ACTION TODAY. These "Marketing Insights" vignettes depict real businesses challenges and success and help you envision yourself in an actual marketing career.

• CURRENT COVERAGE DEMONSTRATES THE IMPACT OF TODAY’S SOCIAL MEDIA. You examine the power of contemporary social media and its growing influence in marketing strategy. This edition delves into this significant trend in today’s marketplace with up-to-the-minute information that demonstrates the immediate and long-term capabilities of social media.

• "MARKETING DEBATE" FEATURE REQUIRES YOU TO APPLY MARKETING PRINCIPLES TO ACTUAL SITUATIONS IN BUSINESS. You learn to use critical thinking skills to solve real marketing and business problems.

• EMERGING TRENDS FEATURES FOCUS ON THE CHANGING LANDSCAPE OF MARKETING. These important feature boxes highlight the latest trends, such as globalization, social media, and more.

• STUNNING VISUALS BRING TODAY’S MARKETING CONCEPTS TO LIFE. Strategically placed advertisements, photos, and screen shots balance this edition’s readings and place the marketing concepts into modern-day context.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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