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Foundations of Marketing,
7th Edition

William M. Pride, O. C. Ferrell

ISBN-13: 9781305405769 | ISBN-10: 1305405765

Copyright 2017

| Published 2016

| 544 pages

List Price USD $186.95

Overview

Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that’s popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.

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Meet the Authors

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William M. Pride is professor of marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of Cengage Learning’s market-leading FOUNDATIONS OF BUSINESS. Dr. Pride teaches principles of marketing at both undergraduate and graduate levels and consistently solicits student feedback in order to most effectively revise this principles of marketing text. Dr. Pride’s research interests focus on advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O. C. Ferrell is The James T. Pursell Sr. Eminent Scholar Chair in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing at the Anderson School of Management at University of New Mexico. He has also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. He received his Ph.D. in marketing from Louisiana State University. He is a past president of the Academic Council of the American Marketing Association and previously chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is also a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. He was vice president of publications and is president for the Academy of Marketing Science. Dr. Ferrell has received numerous awards, including honors as the first recipient of the Marketing Education Innovation Award from the Marketing Management Association. He has also been recognized with a Lifetime Achievement Award from Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students, the Harold Berkman Lifetime Service Award from the Academy of Marketing Science and the Cutco/Vector Distinguished Marketing Educator Award. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.

  • NEW CONTENT ADDRESSES EMERGING TRENDS IN MARKETING. This edition introduces and explains approaches that are reshaping thinking in marketing today, including native advertising, big data, and marketing analytics.
  • UPDATED FIGURES AND TABLES HIGHLIGHT IMPORTANT CONCEPTS. Key visuals throughout the book further clarify and support this edition’s examination of today’s marketing in action.
  • NEW ADS ILLUSTRATE CURRENT MARKETING TRENDS AND PROMOTIONS. Many of today’s latest memorable ads visually reinforce chapter discussion.
  • UPDATED AND NEW BOXED FEATURES ENSURE READINGS ARE RELEVANT TO TODAY’S STUDENTS. In addition to engaging Boxed Features, this edition’s captivating Video Cases at the end of every chapter support and add interest to each chapter’s material.
  • UPDATED LEARNING OBJECTIVES DIRECT STUDENT ATTENTION TO KEY POINTS. Learning Objectives correlated to the latest and most important concepts in this edition ensure students focus efforts on each chapter’s most critical information.
  • EXPERIENCED AUTHOR TEAM BRINGS WEALTH OF PRACTICAL EXPERIENCE TO THE TOPIC. Respected and distinguished authors Dr. William Pride and Dr. O.C. Ferrell are well-known throughout the world for their decades of marketing and consulting expertise.
  • BOOK INCORPORATES A CONCISE, STRAIGHTFORWARD, PROVEN APPROACH. The authors effectively introduce students to basic marketing concepts and strategies, while providing you, the instructor, with the flexibility to integrate supplemental resources or activities into your lessons.
  • STUNNING VISUALS BRING TODAY’S MARKETING CONCEPTS TO LIFE. Strategically placed advertisements, photos, and screen shots balance this edition’s readings and place the marketing concepts into modern-day context for your students.
  • CONSOLIDATED PRESENTATION PROVIDES COMPREHENSIVE COVERAGE IN AN ABBREVIATED FORMAT. This edition effectively highlights ethics, e-marketing, and customer relationship management. The book supports and reinforces understanding of these key topics with up-to-date research and meaningful examples.
  • NEW OPENING VIGNETTES INTRODUCE ACTUAL BUSINESS MARKETING IN ACTION WHILE COVERAGE DEMONSTRATES THE IMPACT OF TODAY’S SOCIAL MEDIA. "Marketing Insights" vignettes depict real businesses challenges and success and help students envision themselves in exciting marketing careers. Students also examine the power of contemporary social media and its growing influence in marketing strategy. This edition delves into this significant trend in today’s marketplace with up-to-the-minute information that demonstrates the immediate and long-term capabilities of social media.
  • "MARKETING DEBATE" FEATURE REQUIRES STUDENTS TO APPLY MARKETING PRINCIPLES TO ACTUAL SITUATIONS IN BUSINESS. Students learn to use critical thinking skills to solve problems. In addition, Emerging Trends features focus on the changing landscape of marketing. These important feature boxes highlight the latest trends, such as globalization, social media, and more.

Table of Contents

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PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.
1. Customer-Driven Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
3. The Marketing Environment, Social Responsibility, and Ethics.
PART II: MARKETING RESEARCH AND TARGET MARKETS.
4. Marketing Research and Information Systems.
5. Target Market Segmentation and Evaluation.
PART III: CUSTOMER BEHAVIOR AND E-MARKETING.
6. Consumer Buying Behavior.
7. Business Markets and Buying Behavior.
8. Reaching Global Markets.
9. Digital Marketing and Social Networking.
PART IV: PRODUCT AND PRICE DECISIONS.
10. Product, Branding, and Packing Concepts.
11. Developing and Managing Goods and Services
12. Pricing Concepts and Management.
13. Marketing Channels and Supply-Chain Management.
14. Retailing, Direct Marketing, and Wholesaling.
PART V: PROMOTION DECISIONS.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
Online Appendices.
Financial Analysis in Marketing.
Sample Marketing Plan.
Careers in Marketing.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Instructor's Companion Website for Pride/Ferrell’s Foundations of Marketing, 7th

ISBN13:9781305405950
ISBN10:1305405951
Find everything you need for your course in one place. This collection of book-specific lecture and class tools is available online via www.cengage.com/login. Access and download time-saving PowerPoint® presentation slides, meaningful marketing images, the helpful instructor’s manual, videos, and more.

Cengage Testing, powered by Cognero® for Pride/Ferrell's Foundations of Marketing

ISBN13:9781305405967
ISBN10:130540596X

Cengage Testing, powered by Cognero® for Pride/Ferrell's Foundations of Marketing, Instant Access

ISBN13:9781305405974
ISBN10:1305405978
Cengage Learning Testing, powered by Cognero®, is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions. Create multiple test versions in an instant and deliver tests from your LMS, your classroom, or wherever you want.

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Foundations of Marketing

  • ISBN-10: 1305405765
  • ISBN-13: 9781305405769

Price USD$ 186.95

eBook: Foundations of Marketing 12Months

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