Microeconomics For Today,
9th Edition

Part I. INTRODUCTION TO ECONOMICS.
1. Introducing the Economic Way of Thinking.
Appendix. Applying Graphs to Economics.
2. Production Possibilities, Opportunity Cost, and Economic Growth.
Part II. MICROECONOMIC FUNDAMENTALS.
3. Market Demand and Supply.
Appendix. Consumer Surplus, Producer Surplus, and Market Efficiency.
4. Markets in Action.
Appendix. Applying Supply and Demand Analysis to Health Care.
5. Price Elasticity of Demand and Supply.
6. Consumer Choice Theory.
Appendix: Indifference Curve Analysis.
7. Production Costs.
Part III. MARKET STRUCTURES.
8. Perfect Competition.
9. Monopoly.
10. Monopolistic Competition and Oligopoly.
11. Labor Markets.
Part IV. MICROECONOMIC POLICY ISSUES.
12. Income Distribution, Poverty, and Discrimination.
13. Antitrust and Regulation.
14: Environmental Economics.
Part V. THE INTERNATIONAL ECONOMY.
15. International Trade and Finance.
16. Economies in Transition.
17. Growth and the Less-Developed Countries.
Appendix A: Answers to Odd-Numbered Study Questions and Problems.
Appendix B: Answers to Sample Quizzes.
Appendix C: Answers to Road Map Questions.

• Irvin B. Tucker

  Dr. Irvin B. Tucker spent more than 30 years teaching introductory economics at the University of North Carolina Charlotte. He earned his B.S. in economics at North Carolina State University and his M.A. and Ph.D. in economics from the University of South Carolina. He was a long-time member of the National Council on Economic Education. Dr. Tucker served as executive director of the S.C. Council of Education and director of the Center for Economic Education at the University of North Carolina at Charlotte. He was recognized for his ability to relate basic principles to economic issues and public policy. His work has received national recognition with awards, including the Meritorious Levy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, Dr. Tucker's research has been published in numerous professional journal articles on a wide range of topics, including industrial organization, entrepreneurship and economics of education. In addition to this title, Dr. Tucker authored other highly successful economics books that have shaped students' lives and impacted economics education.

• NEW SECTION REVIEW QUIZZES TEST STUDENT COMPREHENSION. After each section, new section review questions, available in MindTap®, allow students to test their knowledge of material that was just presented. Instructions for incorrect questions clearly explain why an answer is incorrect. No other text provides multiple-choice sample quizzes with a tutorial after each section.

• NEW ADAPTIVE TEST PREP APP HELPS STUDENTS PREPARE FOR TEST SUCCESS. Students are able to generate multiple practice tests across chapters and sections to assess their level of understanding prior to your course exams. This unique, student-focused resource program grades the practice tests and indicates areas that students have or have not been mastered. Students receive an Adaptive Study Plan that includes highly targeted remediation resources. The Adaptive Study Plan, available through MindTap, also directs students to pertinent pages in the text where practice question materials are referenced.

• NEW AUTHOR-CREATED VIDEOS FURTHER CLARIFY KEY ECONOMIC CONCEPTS. These author-developed features capture students' attention while providing further clarification of the key economic concepts throughout this edition.

• PROGRESSION GRAPHS WITH GRAPH BUILDER DEMONSTRATES HOW GRAPHS ARE DEVELOPED STEP BY STEP. Students see graphical exhibits developed in a step-by-step layer process through both MindTap® and Aplia. Students watch demand and supply curves shift to establish changes in equilibrium. They even practice creating meaningful graphs themselves with Graph Builder, by being presented with a scenario, create their own graph, and then get instant feedback, all the while being able to try the graph again and again.

• LEADING Aplia DIGITAL MANAGEMENT SYSTEM ENCOURAGES INTERACTIVE LEARNING. Aplia is the most successful and widely used homework solution in the Economics market. Online interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises give students hands-on application without adding to instructors' workload. Based on discovery learning, Aplia requires students to take an active role in the learning process--helping them improve their economic understanding and ability to relate to the economic concepts presented. Instructors can assign homework that is automatically graded and recorded.

• NEW ADAPTIVE TEST PREP HELPS YOU PREPARE FOR TEST SUCCESS. The Adaptive Test Prep on MindTap® helps you gauge your understanding before taking an exam. The Adaptive Test Prep offers remediation and additional resources with detailed feedback to help you better understand incorrect answers.

• NEW SECTION REVIEW QUIZZES TEST COMPREHENSION. These new section review questions, available in MindTap®, allow you to test your knowledge of material that was just presented in the section. A tutorial for incorrect questions clearly explains why an answer is incorrect. No other text provides multiple-choice sample quizzes with a tutorial after each section.

• NEW AUTHOR-CREATED VIDEOS FURTHER CLARIFY KEY ECONOMIC CONCEPTS. These author-developed features capture your' attention while providing further clarification of the key economic concepts throughout this edition.

• PROGRESSION GRAPHS WITH GRAPH BUILDER DEMONSTRATES HOW GRAPHS ARE DEVELOPED STEP BY STEP. Students see graphical exhibits developed in a step-by-step layer process through both MindTap® and Aplia. Students watch demand and supply curves shift to establish changes in equilibrium. They even practice creating meaningful graphs themselves with Graph Builder, by being presented with a scenario, create their own graph, and then get instant feedback, all the while being able to try the graph again and again.

• LEADING Aplia DIGITAL MANAGEMENT SYSTEM ENCOURAGES INTERACTIVE LEARNING. Aplia is the most successful and widely used homework solution in the Economics market. Online interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises give students hands-on application without adding to instructors' workload. Based on discovery learning, Aplia requires students to take an active role in the learning process--helping them improve their economic understanding and ability to relate to the economic concepts presented. Instructors can assign homework that is automatically graded and recorded.

• ONE-OF-A-KIND LARGE GRAPHICAL PRESENTATIONS VISUALLY REINFORCE KEY CONCEPTS. Each exhibit has been carefully analyzed to ensure that key concepts clearly stand out. These graphics incorporate grid lines and real-world numbers. When actual data is used, helpful website references are provided so that students can easily locate data sources.

• CAUSATION CHAIN GAME HELPS STUDENTS VISUALIZE COMPLEX ECONOMIC RELATIONSHIPS. A favorite with instructors, highly successful causation chains are included under many graphs throughout the text. This pedagogical device helps students visualize complex economic relationships using simple box diagrams that illustrate how one change causes another change. Each causation chain in the text has a corresponding Animated Causation Chain game within Tucker's MindTap solution. This game makes it fun to learn and succeed!

• EXCLUSIVE "ANALYZE THE ISSUE" FEATURES TEST STUDENTS' UNDERSTANDING OF PRINCIPLES. These challenging features follow each "You're the Economist" or "Global Economics" insert. They are designed to check students' understanding of how the content specifically relates to practical economic concepts. Specific, thought-provoking questions prompt meaningful classroom discussions or may be assigned for homework. Corresponding answers appear in the Instructor's Manual.

• UNIQUE CHECKPOINTS GENERATE STUDENT INTEREST AND PROMPT CRITICAL THINKING. Who says learning economics cannot be fun? Unique, engaging "Checkpoints" spark students' interest while checking their progress using challenging economics puzzles in a game-like style. Students enjoy analyzing and answering intriguing questions, and checking answers at the end of the chapter. They gain personal satisfaction as they realize they have truly mastered a concept.

• DISTINCTIVE PART ROAD MAPS REVIEW KEY MATERIAL FROM EACH PART. This feature concludes each part with review questions from the previous part, organized by chapter. To reinforce the concepts, each set of questions relates to the interactive Causation Chain Game. Students simply click on the Tucker website to make review fun. Answers to the questions are available on the Instructor's Resource Center.

• LEADING Aplia DIGITAL MANAGEMENT SYSTEM ENCOURAGES INTERACTIVE LEARNING. Aplia offers comprehensive interactive economic problem sets, analyses, tutorials, experiments and critical thinking exercises that require students to take an active role in the learning process. Based on discovery learning, the system helps students improve economic understanding without creating extra work for you, the instructor. The system automatically grades and records homework and works with any learning management system.

• ONE-OF-A-KIND LARGE GRAPHICAL LARGE EXHIBITS VISUALLY REINFORCE KEY CONCEPTS. Each exhibit has been carefully analyzed to ensure that key concepts clearly stand out. These graphics incorporate grid lines and real-world numbers with helpful website references are so you can easily locate original data sources.

• EXCLUSIVE CAUSATION CHAIN GAME HELPS YOU VISUALIZE COMPLEX ECONOMIC RELATIONSHIPS. A favorite with students, highly effective causation chains are included under many graphs throughout the text. You can visualize complex economic relationships using simple box diagrams that illustrate how one change causes another change. Each causation chain in the text has a corresponding Animated Causation Chain game on MindTap®. This game makes it fun to learn and succeed.

• OUTSTANDING "CHECKPOINTS" GENERATE INTEREST AND PROMPT CRITICAL THINKING. Watch for these unique "Checkpoints" and see that learning economics truly can be fun. These interesting features allow you to check your progress using challenging economics puzzles in a game-like style. You will enjoy analyzing and answering intriguing questions. As you check answers at the end of the chapter, you know when you have truly mastered concepts.

• DISTINCTIVE PART ROAD MAPS REVIEW KEY MATERIAL FROM EACH PART. This feature concludes each part with review questions from the previous part, organized by chapter. To reinforce the concepts, each set of questions relates to the interactive Causation Chain Game. You simply click on the Tucker website to make review fun.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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