Foundations of Business,
5th Edition

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Foundations of Business
ISBN-13: 9781305511064
Copyright 2017 | Published
560 pages | List Price: USD $156.95

With FOUNDATONS OF BUSINESS, 5E today's business course does not have to be difficult. Every chapter in this edition has been evaluated by instructors with years of teaching experience and by business students, like you. As a result, every chapter helps you understand business to become a better employee, more informed consumer, and even a successful business owner. This up-to-date, comprehensive survey of business highlights forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics emphasize ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage examines cutting-edge topics, such as social media in business, the economic recovery, international business, green and socially responsible business, and sustainability. A wealth of online learning resources further clarify the concepts you are learning.

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Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Being Ethical and Socially Responsible.
3. Exploring Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.
14. Understanding Social Media and e-Business.
15. Using Management Information Systems and Accounting Information.
16. Mastering Financial Management.

  • William M. Pride

    William M. Pride is professor of marketing for Mays Business School at Texas A&M University. He received his Ph.D. from Louisiana State University. Dr. Pride has taught principles of marketing at both the undergraduate and graduate levels for more than 50 years. Dr. Pride’s research interests focus on advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

  • Robert J. Hughes

    Robert J. Hughes received his Ph.D. from the University of North Texas with an emphasis in business administration and college instruction. He has taught introduction to business courses for more than 35 years, both on campus and online for Richland College -- one of seven campuses that are part of the Dallas College District. Dr. Hughes has also taught accounting, personal finance, small business management and business mathematics. In addition to FOUNDATIONS OF BUSINESS, he has authored college textbooks for personal finance and business mathematics. He has also served as a content consultant for two popular national televisions series -- "It’s Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." In addition, Dr. Hughes served as lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment advisor to individuals, businesses and charitable organizations. Dr. Hughes is the recipient of three different teaching in excellence awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There’s nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only additional academic courses, but also life in the real world."

  • Jack R. Kapoor

    Jack R. Kapoor holds an Ed.D. from Northern Illinois University. He has been a professor of business and economics in the business and technology division at the College of DuPage, where he has taught introduction to business, marketing, management, economics and personal finance for more than 40 years. Dr. Kapoor previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business and other colleges. Dr. Kapoor is a recipient of the Business and Technology Division’s Outstanding Professor Award. He has also served as an assistant national bank examiner for the U.S. Treasury Department and has worked as an international trade consultant for Bolting Manufacturing Co., Ltd. in Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS. He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business and the Chicago Tribune. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist and communist countries.

  • ALL-NEW INSIDE BUSINESS CHAPTER OPENING CASES IMMEDIATELY ENGAGE STUDENTS. These intriguing Inside Business Cases at the beginning of each chapter highlight how successful companies conduct business on a day-to-day basis.

  • ALL-NEW BOX FEATURES EMPHASIZE KEYS TO ETHICS AND BUSINESS SUCCESS. These important boxes in each chapter emphasize how both today's employees and entrepreneurs can be ethical and successful in the business world today.

  • NEW AND REVISED EXAMPLES, FIGURES, AND TABLES CLEARLY ILLUSTRATE KEY TOPICS. Each chapter integrates helpful examples and visuals that demonstrate applications or showcase important concepts.

  • NEW AND EXPANDED ONLINE LEARNING ACTIVITIES IN MINDTAP® NOW HIGHLIGHT DECISION-MAKING. MindTap's personalized teaching experience has expanded assignments to include meaningful decision-making exercises that require students to apply content in every chapter to real-world situations. Students learn to analyze, apply, and improve thinking while you measure skills and outcomes with ease.

  • ALL-NEW INSIDE BUSINESS CHAPTER OPENING CASES AND BOX FEATURES EMPHASIZE THE IMPORTANCE OF WHAT YOU ARE LEARNING. Intriguing Inside Business Cases at the beginning of each chapter highlight how successful companies conduct business on a day-to-day basis. New box features demonstrate how employees and entrepreneurs can be ethical and successful in business.

  • NEW AND EXPANDED ONLINE LEARNING ACTIVITIES IN MINDTAP® NOW HIGHLIGHT DECISION-MAKING. MindTap's personalized teaching experience has expanded assignments to include meaningful decision-making exercises that prepare you to apply content in every chapter to real-world situations. You learn to analyze and improve your critical thinking.

  • ADAPTIVE TEST PREP (ATP) ALLOWS YOU TO CREATE YOUR OWN PRACTICE QUIZZES WITHIN MINDTAP®. You fully customize quizzes to your learning needs as you choose which chapter material and how many questions to include in the quizzes as you study for your exams.

  • THE THEME OF SUCCESS IS HIGHLIGHTED THROUGHOUT THE BOOK WITH AN EMPHASIS ON BEST PRACTICES. This edition continues to prepare students for career success as they gain important insights into today's best practices for attaining their individual business and career goals. For example, all Career Success, Ethical Success or Failure, and Entrepreneurial Success features are new and are tied to important concepts in each chapter.

  • "WHY YOU SHOULD CARE" FEATURES EMPHASIZE THE RELEVANCE OF BUSINESS IN STUDENTS' LIVES. These "Why Should You Care" features begin each chapter to draw students into the material that follows. In addition, Personal App features in every chapter provide hands-on opportunities for students to apply important chapter content to their lives now and in the future.

  • END-OF-CHAPTER VIDEO CASES HIGHLIGHT AN ACTUAL ORGANIZATION SUCCESSFULLY APPLYING THE CHAPTER'S CONCEPTS. Included in each chapter, these Video Cases focus on a successful, real-world company that applies selected chapter content to a real-world situation. Accompanying student questions encourage students to closely examine the keys to success.

  • REVISED ONGOING VIDEO CASE FEATURES GRAETER'S, A SPECIALTY ICE CREAM RETAILER. This intriguing ongoing Video Case at the end of each part offers a unique, firsthand look into one business's day-to-day operations. Students gain a better understanding of the real challenges that today's business owners face. Students also can apply what they learn by analyzing problems, solutions, and actions taken at the company.

  • BUILDING A BUSINESS PLAN PROJECT WALKS STUDENTS THROUGH PREPARING A REAL BUSINESS PLAN. This invaluable project at the end of each part guides students step-by-step through the process of creating an effective business plan.

  • FIVE ONLINE APPENDIXES PROVIDE MORE DETAIL ON KEY TOPICS. Appendixes provide in-depth exploration into "Understanding Personal Finances and Investments"; "Careers in Business"; "Enhancing Union-Management Relations"; "Risk Management and Insurance"; and "Business Law, Regulation, and Taxation."

  • COMPREHENSIVE INSTRUCTOR'S SUPPORT INCLUDES HELPFUL TEACHING TOOLS AND PROVEN TEST BANK. The Instructor's Resource Manual features easy-to-navigate layouts and ready-to-duplicate classroom activities for each chapter. The companion instructor site includes the complete IRM, chapter IRMs, Test Bank, and two PowerPoint® slide decks focused on student engagement and lectures. Primarily written and class-tested by the text's authors, the Test Bank contains more than 5,000 items, tagged by learning objectives, level of difficulty, business program (AACSB) outcomes and Bloom's taxonomy level.

  • MINDTAP® INCLUDE A WEALTH OF LEARNING RESOURCES TO HELP STUDENTS UNDERSTAND AND RETAIN CONCEPTS. Students can explore video materials, flashcards, interactive quizzes, PowerPoint® slides, and applied learning activities. Decision-making exercises in the MindTap™ help elevate student thinking.

  • "WHY YOU SHOULD CARE" FEATURES EMPHASIZE THE RELEVANCE OF BUSINESS IN YOUR LIFE. These "Why Should You Care" features begin each chapter to demonstrate the importance of the material that follows.

  • "CONCEPT CHECKS" ENABLE YOU TO ASSESS PERSONAL COMPREHENSION. These Concept Checks at the end of each major section within a chapter help you self-check your understanding of each important concept before moving ahead.

  • SOCIAL MEDIA FEATURES HIGHLIGHT THE IMPACT OF THIS EMERGING ONLINE TOOL. You clearly see how social media is both influencing and reshaping the lives of individuals and affecting today's business world.

  • BUILDING SKILLS FOR CAREER SUCCESS HELPS YOU MASTER SKILLS YOU CAN USE IMMEDIATELY. This feature focuses on skills you learn and use right now in three important areas: Social Media, Building Team Skills, and Researching Different Careers.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Cengage Testing, powered by Cognero® for Pride/Hughes/Kapoor's Foundations of Business
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Instructor's Companion Website for Pride/Hughes/Kapoor's Foundations of Business
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Instructor's Resource DVD for Pride/Hughes/Kapoor's Foundations of Business
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VitalSource eBook: Foundations of Business 12 Months
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MindTap: Foundations of Business 12 Months
9781337017442