Foundations of Business,
5th Edition

William M. Pride, Robert J. Hughes, Jack R. Kapoor

ISBN-13: 9781305511064 | ISBN-10: 1305511069

Copyright 2017

| Published 2016

| 560 pages

List Price USD $124.95


With FOUNDATONS OF BUSINESS, 5E today's business course does not have to be difficult. Every chapter in this edition has been evaluated by instructors with years of teaching experience and by business students, like you. As a result, every chapter helps you understand business to become a better employee, more informed consumer, and even a successful business owner. This up-to-date, comprehensive survey of business highlights forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Core topics emphasize ethics and social responsibility, small business and entrepreneurship, and global issues, while new coverage examines cutting-edge topics, such as social media in business, the economic recovery, international business, green and socially responsible business, and sustainability. A wealth of online learning resources further clarify the concepts you are learning.

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Meet the Authors

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William M. Pride is professor of marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of Cengage Learning’s market-leading FOUNDATIONS OF BUSINESS. Dr. Pride teaches principles of marketing at both undergraduate and graduate levels and consistently solicits student feedback in order to most effectively revise this principles of marketing text. Dr. Pride’s research interests focus on advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India.Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.

  • NEW AND EXPANDED ONLINE LEARNING ACTIVITIES IN MINDTAP® NOW HIGHLIGHT DECISION-MAKING. MindTap's personalized teaching experience has expanded assignments to include meaningful decision-making exercises that require students to apply content in every chapter to real-world situations. Students learn to analyze, apply, and improve thinking while you measure skills and outcomes with ease.
  • ALL-NEW BOX FEATURES EMPHASIZE KEYS TO ETHICS AND BUSINESS SUCCESS. These important boxes in each chapter emphasize how both today's employees and entrepreneurs can be ethical and successful in the business world today.
  • ALL-NEW INSIDE BUSINESS CHAPTER OPENING CASES IMMEDIATELY ENGAGE STUDENTS. These intriguing Inside Business Cases at the beginning of each chapter highlight how successful companies conduct business on a day-to-day basis.
  • NEW AND REVISED EXAMPLES, FIGURES, AND TABLES CLEARLY ILLUSTRATE KEY TOPICS. Each chapter integrates helpful examples and visuals that demonstrate applications or showcase important concepts.
  • FIVE ONLINE APPENDIXES PROVIDE MORE DETAIL ON KEY TOPICS. Appendixes provide in-depth exploration into "Understanding Personal Finances and Investments"; "Careers in Business"; "Enhancing Union-Management Relations"; "Risk Management and Insurance"; and "Business Law, Regulation, and Taxation."
  • MINDTAP® INCLUDE A WEALTH OF LEARNING RESOURCES TO HELP STUDENTS UNDERSTAND AND RETAIN CONCEPTS. Students can explore video materials, flashcards, interactive quizzes, PowerPoint® slides, and applied learning activities. Decision-making exercises in the MindTap™ help elevate student thinking.
  • REVISED ONGOING VIDEO CASE FEATURES GRAETER'S, A SPECIALTY ICE CREAM RETAILER. This intriguing ongoing Video Case at the end of each part offers a unique, firsthand look into one business's day-to-day operations. Students gain a better understanding of the real challenges that today's business owners face. Students also can apply what they learn by analyzing problems, solutions, and actions taken at the company.
  • BUILDING A BUSINESS PLAN PROJECT WALKS STUDENTS THROUGH PREPARING A REAL BUSINESS PLAN. This invaluable project at the end of each part guides students step-by-step through the process of creating an effective business plan.
  • THE THEME OF SUCCESS IS HIGHLIGHTED THROUGHOUT THE BOOK WITH AN EMPHASIS ON BEST PRACTICES. This edition continues to prepare students for career success as they gain important insights into today's best practices for attaining their individual business and career goals. For example, all Career Success, Ethical Success or Failure, and Entrepreneurial Success features are new and are tied to important concepts in each chapter.
  • "WHY YOU SHOULD CARE" FEATURES EMPHASIZE THE RELEVANCE OF BUSINESS IN STUDENTS' LIVES. These "Why Should You Care" features begin each chapter to draw students into the material that follows. In addition, Personal App features in every chapter provide hands-on opportunities for students to apply important chapter content to their lives now and in the future.
  • COMPREHENSIVE INSTRUCTOR'S SUPPORT INCLUDES HELPFUL TEACHING TOOLS AND PROVEN TEST BANK. The Instructor's Resource Manual features easy-to-navigate layouts and ready-to-duplicate classroom activities for each chapter. The companion instructor site includes the complete IRM, chapter IRMs, Test Bank, and two PowerPoint® slide decks focused on student engagement and lectures. Primarily written and class-tested by the text's authors, the Test Bank contains more than 5,000 items, tagged by learning objectives, level of difficulty, business program (AACSB) outcomes and Bloom's taxonomy level.
  • END-OF-CHAPTER VIDEO CASES HIGHLIGHT AN ACTUAL ORGANIZATION SUCCESSFULLY APPLYING THE CHAPTER'S CONCEPTS. Included in each chapter, these Video Cases focus on a successful, real-world company that applies selected chapter content to a real-world situation. Accompanying student questions encourage students to closely examine the keys to success.

Table of Contents

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1. Exploring the World of Business and Economics.
2. Being Ethical and Socially Responsible.
3. Exploring Global Business.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
14. Understanding Social Media and e-Business.
15. Using Management Information Systems and Accounting Information.
16. Mastering Financial Management.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Instructor's Resource DVD for Pride/Hughes/Kapoor's Foundations of Business

For your convenient reference and use, all of the videos for this edition's end-of-chapter and end-of-part cases are included in this DVD.

Instructor's Companion Website for Pride/Hughes/Kapoor's Foundations of Business

Instructor's Companion Website

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Foundations of Business

  • ISBN-10: 1305511069
  • ISBN-13: 9781305511064

Price USD$ 124.95

MindTap: Foundations of Business 12Months

  • ISBN-10: 8000011050
  • ISBN-13: 9788000011059

Price USD$ 113.00

eBook–Internally Hosted eBook: Foundations of Business 12Months

  • ISBN-10: 8000008300
  • ISBN-13: 9788000008301

Price USD$ 46.49

MindTap: Foundations of Business 12Months

  • ISBN-10: 1337017442
  • ISBN-13: 9781337017442

Price USD$ 114.00


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