Media/Impact,
12th Edition

Part I: THE MASS MEDIA INDUSTRIES.
1. Mass Media and Everyday Life.
2. Books: Rearranging the Page.
3. Newspapers: Mobilizing Delivery.
4. Magazines: Chasing the Audience.
5. Recordings: Streaming Sounds.
6. Radio: Riding New Waves.
7. Movies: Digitizing Dreams.
8. Television: Changing Channels.
9. Internet Media: Widening the Web.
Part II: SELLING THE MESSAGE.
10. Advertising: Catching Consumers.
11. Public Relations: Promoting Ideas.
Part III: CHANGING MESSAGES.
12. News and Information: Staying Connected.
13. Social and Political Issues: Shaping the Arguments.
14. Law and Regulation: Rewriting the Rules.
15. Ethics: Placing Responsibility.
16. Global Media: Discovering New Markets.
Glossary.
Media Information Resource Guide.

• Shirley Biagi

  Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.

• CURRENCY. Reflecting the latest developments from the field, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition delivers the most up-to-date coverage of current trends and technology affecting the dynamic, rapidly changing media industries. Topics include digital delivery, net neutrality, media industry consolidation, social media, mobile media, and the interplay between mass media and today's society.

• IMPACT BOXES. More than 50 new IMPACT BOXES feature late-breaking topics and trends from the best sources covering the media business, such as Bloomberg, THE NEW YORK TIMES, THE WASHINGTON POST, WIRED, ADVERTISING AGE, THE GUARDIAN, and the Pew Research Center. IMPACT BOXES are divided into five subject areas: Convergence, Money, Profiles, Audience, and Global. Topics include bookless libraries, social media, the growth of Buzzfeed, international music festivals, Netflix-exclusive programming, the relationship between video games and violence in society, and how Millennials consume news.

• SOCIAL MEDIA. Expanded coverage of convergence now includes the increasing importance of mobile media and social media, which have turned cell phones into the fastest-growing media marketplace.

• GRAPHIC ILLUSTRATIONS. Statistical information is beautifully displayed in more than 30 new illustrations that reflect current research on such key topics such the average American's daily media usage, digital and mobile radio, international movie markets, Internet advertising, popular social media sites, and digital-only news sites.

• CURRENCY. MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition delivers the most up-to-date coverage of current trends and technology affecting the dynamic, rapidly changing media industries. Topics include digital delivery, net neutrality, media industry consolidation, social media, mobile media, and the interplay between mass media and today's society.

• IMPACT BOXES. More than 50 new IMPACT BOXES feature the latest topics and trends from the best sources covering the media business, such as Bloomberg, THE NEW YORK TIMES, THE WASHINGTON POST, WIRED, ADVERTISING AGE, THE GUARDIAN, and the Pew Research Center. IMPACT BOXES are divided into five subject areas: Convergence, Money, Profiles, Audience, and Global. Topics include bookless libraries, social media, the growth of Buzzfeed, international music festivals, Netflix-exclusive programming, the relationship between video games and violence in society, and how Millennials consume news.

• SOCIAL MEDIA. Providing up-to-the-minute insight, expanded coverage of convergence now includes the increasing importance of mobile media and social media, which have turned cell phones into the fastest-growing media marketplace.

• GRAPHIC ILLUSTRATIONS. Statistical information is vividly displayed in more than 30 new illustrations that reflect current research on such key topics as the average American's daily media usage, digital and mobile radio audiences, international movie markets, Internet advertising, popular social media sites, and digital-only news sites.

• MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA's emphasis on the mass media as interconnected businesses helps students see how economic concepts apply in books, newspapers, magazines, recordings, radio, movies, television, and the Internet.

• Bringing text concepts to life, more than 300 carefully selected all-new photos, cartoons, and illustrations throughout the book highlight timely trends and important issues in today's media business.

• A marginal glossary of key terms runs throughout each chapter, giving students concise definitions right where they need them and helping them build a media vocabulary.

• Each chapter features robust concluding materials, including a summary organized by headings that correspond to the chapter's major topics; key terms with related chapter page numbers; critical questions to engage students in analysis of the chapter, helping to deepen their understanding; and a "Working the Web" list of 10 websites with information relevant to the chapter.

• Each industry chapter includes a detailed, illustrated historical TimeFrame of key events to help students understand the progression of mass media.

• Located at the end of the book, the Student Resource Media Information Guide is a valuable reference tool packed with hundreds of resources to help students thoroughly explore media topics--and get the most from your course.

• A marginal glossary of key terms runs throughout each chapter, giving you concise, easy-to-understand definitions right where you need them as well as helping you build your media vocabulary.

• Maximizing your study time and course success, end-of-chapter materials include a summary organized by headings that correspond to the chapter's major topics; key terms with related chapter page numbers; critical questions to engage you in analysis of the chapter and deepen your understanding; and a "Working the Web" list of 10 websites with information relevant to the chapter.

• Each industry chapter includes a detailed, illustrated historical TimeFrame of key events, helping you understand the progression and development of mass media.

• The text ends with its popular Student Resource Media Information Guide, a one-stop reference tool that equips you with hundreds of resources to help you explore and understand current and emerging media topics.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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