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Media/Impact: An Introduction to Mass Media,
12th Edition

Shirley Biagi

ISBN-13: 9781305580985 | ISBN-10: 1305580982

Copyright 2017

| Published 2016

| 448 pages

List Price USD $149.95

Overview

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.

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Meet the Authors

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Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.

  • IMPACT BOXES. More than 50 new IMPACT BOXES feature late-breaking topics and trends from the best sources covering the media business, such as Bloomberg, THE NEW YORK TIMES, THE WASHINGTON POST, WIRED, ADVERTISING AGE, THE GUARDIAN, and the Pew Research Center. IMPACT BOXES are divided into five subject areas: Convergence, Money, Profiles, Audience, and Global. Topics include bookless libraries, social media, the growth of Buzzfeed, international music festivals, Netflix-exclusive programming, the relationship between video games and violence in society, and how Millennials consume news.
  • SOCIAL MEDIA. Expanded coverage of convergence now includes the increasing importance of mobile media and social media, which have turned cell phones into the fastest-growing media marketplace.
  • GRAPHIC ILLUSTRATIONS. Statistical information is beautifully displayed in more than 30 new illustrations that reflect current research on such key topics such the average American's daily media usage, digital and mobile radio, international movie markets, Internet advertising, popular social media sites, and digital-only news sites.
  • CURRENCY. Reflecting the latest developments from the field, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition delivers the most up-to-date coverage of current trends and technology affecting the dynamic, rapidly changing media industries. Topics include digital delivery, net neutrality, media industry consolidation, social media, mobile media, and the interplay between mass media and today's society.
  • Bringing text concepts to life, more than 300 carefully selected all-new photos, cartoons, and illustrations throughout the book highlight timely trends and important issues in today's media business.
  • MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA's emphasis on the mass media as interconnected businesses helps students see how economic concepts apply in books, newspapers, magazines, recordings, radio, movies, television, and the Internet.
  • Located at the end of the book, the Student Resource Media Information Guide is a valuable reference tool packed with hundreds of resources to help students thoroughly explore media topics--and get the most from your course.
  • A marginal glossary of key terms runs throughout each chapter, giving students concise definitions right where they need them and helping them build a media vocabulary.
  • Each chapter features robust concluding materials, including a summary organized by headings that correspond to the chapter's major topics; key terms with related chapter page numbers; critical questions to engage students in analysis of the chapter, helping to deepen their understanding; and a "Working the Web" list of 10 websites with information relevant to the chapter.
  • Each industry chapter includes a detailed, illustrated historical TimeFrame of key events to help students understand the progression of mass media.

Table of Contents

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Part I: THE MASS MEDIA INDUSTRIES.
1. Mass Media and Everyday Life.
2. Books: Rearranging the Page.
3. Newspapers: Mobilizing Delivery.
4. Magazines: Chasing the Audience.
5. Recordings: Streaming Sounds.
6. Radio: Riding New Waves.
7. Movies: Digitizing Dreams.
8. Television: Changing Channels.
9. Internet Media: Widening the Web.
Part II: SELLING THE MESSAGE.
10. Advertising: Catching Consumers.
11. Public Relations: Promoting Ideas.
Part III: CHANGING MESSAGES.
12. News and Information: Staying Connected.
13. Social and Political Issues: Shaping the Arguments.
14. Law and Regulation: Rewriting the Rules.
15. Ethics: Placing Responsibility.
16. Global Media: Discovering New Markets.
Glossary.
Media Information Resource Guide.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Instructor's Web Site for Biagi's Media/Impact: An Introduction to Mass Media, 12th

ISBN13:9781305581425
ISBN10:1305581423
Instructor's Web Site

Online Instructor's Resource Manual for Biagi's Media/Impact: An Introduction to Mass Media, 12th

ISBN13:9781305581401
ISBN10:1305581407
This detailed manual provides online tools to assist instructors in teaching the course.

Cengage Testing, powered by Cognero® for Biagi's Media/Impact: An Introduction to Mass Media

ISBN13:9781305582170
ISBN10:1305582179
Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

Cengage Testing, powered by Cognero® for Biagi's Media/Impact: An Introduction to Mass Media, Instant Access

ISBN13:9781305582217
ISBN10:1305582217
Cengage Learning Testing Powered by Cognero® is a flexible, online system that allows you to import, edit, and manipulate content from the text's test bank or elsewhere, including your own favorite test questions; create multiple test versions in an instant; and deliver tests from your LMS, your classroom, or wherever you want.

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Media/Impact

  • ISBN-10: 1305580982
  • ISBN-13: 9781305580985

Price USD$ 149.95

eBook: Media/Impact 12Months

  • ISBN-10: 8000007827
  • ISBN-13: 9788000007823

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MindTap: Media/Impact 12Months

  • ISBN-10: 133701754X
  • ISBN-13: 9781337017541

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