Business Management,
14th Edition

UNIT 1: MANAGING AND MANAGEMENT RESPONSIBILITIES.
1. Managers and Managing.
2. Management, Supervision, and Decision Making.
3. The Manager as Leader.
4. Planning and Organizing.
5. Staffing, Leading, and Controlling.
UNIT 2: THE ENVIRONMENT OF BUSINESS MANAGEMENT.
6. Characteristics of Business.
7. Social and Ethical Environment of Business.
8. Economic Environment of Business.
9. International Environment of Business.
UNIT 3: BUSINESS ORGANIZATION AND MANAGEMENT.
10. Managing the Form of Business Ownership.
11. Legal Aspects of Business.
12. Technology and Information Management.
13. Organizational Communications.
14. Data Analysis and Decision Making.
UNIT 4: FINANCIAL MANAGEMENT.
15. Business Financial Records.
16. Financing a Business.
17. Financial Services.
18. Credit and Insurance.
UNIT 5: PRODUCTION AND MARKETING MANAGEMENT.
19. Managing Production and Operations.
20. Nature and Scope of Marketing.
21. Product Development and Distribution.
22. Pricing and Promotion.
UNIT 6: HUMAN RESOURCES MANAGEMENT.
23. Managing Human Resources.
24. Rewarding and Developing Employees.
25. Developing an Effective Organization.
Glossary English.
Glossary Spanish.
Index.

• James L. Burrow

  James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

• Brad Kleindl

  Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and conference papers. Dr. Kleindl has served twice as a Senior Fulbright Scholar, during 2007 in Austria and 2003 in South Africa. He has taught courses in consumer behavior, marketing research, principles of marketing, Internet marketing, international marketing, and has presented at conferences and industry meetings across the United States, Europe, Africa, and Asia.

• Michael B. Becraft

  Dr. Michael B. Becraft has worked in both industry and higher education in roles such as developing standardized tests, serving as a corporate trainer, leading a multinational support team, and academic work as both a faculty member and senior administrator. While at Park University, he first served in the role of Assistant Dean of the School of Business, then as the Edward F. Lyle Professor of Finance and Director of the Graduate Program in Business. Prior to that, he held the position of assistant vice president for academic affairs at Austin Peay State University. Becraft earned a teaching license in secondary social sciences and holds certifications from the Federal Emergency Management Agency/Emergency Management Institute in disaster and emergency management. His writings for high school and college audiences include business education titles and biographies of founders of technology firms. He has taught courses in ethics, finance, leadership, logistics, management, research methods, and strategy.

• The revision will address the trend identified in the curriculum documents provided by the state departments of education and various curriculum development projections, i.e., National Academy Foundation, Career Clusters, MarkEd. E-commerce, international business and marketing, management, team conflict resolution, and web-based management.

• The Winning Edge features that prepare students for BPA, DECA, and FBLA competitive Events are included.

• The revision will address the trend identified in the curriculum documents provided by the state departments of education and various curriculum development projections, i.e., National Academy Foundation, Career Clusters, MarkEd. E-commerce, international business and marketing, management, team conflict resolution, and web-based management.

• The Winning Edge features that prepare students for BPA, DECA, and FBLA competitive Events are included.

• Chapters are broken into lessons to maximize student learning with CHECKPOINT questions following each major section, providing opportunities for informal evaluation of learning.

• MAKE ACADEMIC CONNECTIONS provides the integrated curriculum activities that show students how business management concepts relate to other courses of study. The cross-curricular assessment activities connect business principles to math, communication, writing, reading, technology, research and other academic subjects.

• REALITY CHECK presents a story written to introduce concepts in the chapter using real-world examples.

• The Winning Edge features prepare students for BPA, DECA, and FBLA competitive events while encouraging critical-thinking and decision-making skills.

• FOCUS ON... features take a look at current events, technology topics, international trends, innovation, ethics, change, and other important issues that impact the business environment to give students a larger view of the business community.

• CAREER CLUSTERS present the needed skills, education, work experience, and industry opportunities for a variety of business-related career paths linking what students learn in school with the knowledge and skills they need for success in college and careers.

• NET KNOWLEDGE encourages students to use the Internet for research.

• Integrated ASSESSMENT puts practical knowledge to the test: Chapter Concepts provide a brief review of the key topics from every lesson in the chapter; Review Terms and Concepts assesses knowledge of basic chapter content and vocabulary; Case in Point presents in-depth scenarios related to the chapter content and then asks students to analyze the cases using critical-thinking skills.

• Chapters are broken into lessons to maximize learning with CHECKPOINT questions following each major section, providing opportunities for informal evaluation of learning.

• MAKE ACADEMIC CONNECTIONS provides the integrated curriculum activities that show how business management concepts relate to other courses of study. The cross-curricular assessment activities connect business principles to math, communication, writing, reading, technology, research and other academic subjects.

• REALITY CHECK presents a story written to introduce concepts in the chapter using real-world examples.

• The Winning Edge features help you prepare for BPA, DECA, and FBLA competitive events while encouraging critical-thinking and decision-making skills.

• FOCUS ON... features take a look at current events, technology topics, international trends, innovation, ethics, change, and other important issues that impact the business environment to give you a larger view of the business community.

• CAREER CLUSTERS present the needed skills, education, work experience, and industry opportunities for a variety of business-related career paths linking what you learn in school with the knowledge and skills needed for success in college and careers.

• FACTS & FIGURES presents interesting information, including statistics and numerical representations, which help you understand the breadth and scope of business enterprises and activities.

• NET KNOWLEDGE encourages you to use the Internet for research.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.