Video Basics,
8th Edition

Herbert Zettl

ISBN-13: 9781305950863 | ISBN-10: 1305950860

Copyright 2018

| Published 2017

| 448 pages

List Price USD $144.95


Reflecting the latest from real-world practice, VIDEO BASICS, 8th Edition, by Emmy award–winning producer, director, and innovator Herbert Zettl delivers the most authoritative, current, and technically accurate guide to video production available. Concise yet thorough, the text moves you quickly from video concepts and processes to production tools and techniques, and -- ultimately -- the production environment (studio and field, indoors and out) and its effects. A more conceptual framework helps you progress from the idea (what to create) to the image (how to create) on video. In addition, the accompanying MindTap digital experience helps you ensure your course success with a range of interactive study tools.

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Meet the Authors

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Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU), where he led the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and the Broadcast Education Association's Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco, where he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, Zettl was elected to the prestigious Silver and Gold Circles of the National Academy of Television Arts and Sciences (NATAS), Northern California, and received their highest honor, the Governors’ Award, which includes an Emmy. He is also a member of the Broadcast Legends of the NATAS Northern California Chapter. Lecturing extensively at universities and professional broadcast institutions both in the United States and abroad, Zettl has presented key papers at a variety of national and international communication conventions. He is the author of VIDEO BASICS, TELEVISION PRODUCTION HANDBOOK and SIGHT SOUND MOTION, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide, and he also developed an interactive DVD-ROM -- Zettl's VideoLab 4.0 (Cengage Learning). His previous CD-ROM version won several prominent awards, including the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.

  • Super-HDTV scanning modes, normally used for digital cinema, are introduced.
  • Tapeless recording media and digital editing are emphasized throughout the text.
  • 3D video is thoroughly explained both in chapter 4, Video Camera, and chapter 6, Looking through the Viewfinder.
  • Some of the content in chapter 3, Image Formation and Digital Video, has been rearranged or eliminated to make this important, information-packed chapter less challenging for readers to work through.
  • New coverage of LED lighting equipment and its studio use have been added.
  • References to high-definition video have been eliminated because HDV has been replaced by true high-definition television (HDTV), even in small consumer camcorders.
  • DSLR cameras and some new camera mounts are now discussed, giving students insight into the latest equipment.
  • The exciting new Eighth Edition of VIDEO BASICS delivers the most current coverage available. Extremely student friendly, all chapters are completely up to date, concepts are fully clarified, and the text is streamlined so that its content can easily be taught in a single semester.
  • Providing constant visual support to the concepts and applications, the text features more than 250 vibrant photos and diagrams updated to include the latest technology and equipment.
  • The term video is used throughout the text as a more inclusive term than television to encompass today's productions for nonbroadcast purposes, without distinguishing commercial from noncommercial productions or highly artistic creations from standard programming.
  • Up-to-date discussions and illustrations of the latest technologies and innovations include digital capture equipment, new field units, and digital audio equipment. Current lighting instruments (such as LED lights) are discussed in chapter 8, Light, Color, and Lighting. Compositional needs for the various aspect ratios are covered in chapter 6, Looking through the Viewfinder, and Chapter 9, Graphics and Effects.
  • Drawing from his vast expertise as an Emmy award–winning producer, director, and innovator in the field of television and video production, Professor Zettl brings students the most technically accurate, current, and authoritative text for the video or television production course.
  • Focusing on the convergence of field and studio production, the text provides a more practical introduction to the video industry by covering such key issues as budgeting and scheduling as well as creativity and storytelling. It also presents the production process within a simplified framework.
  • To provide students with practical information for real-world practice, chapter 12, Postproduction: Digital Editing, explains major digital recording processes and postproduction procedures.
  • Script samples in a variety of formats, as well as scripts that have been marked up by a director, expose students to this essential production step.
  • To explain some of the often-puzzling terminology of digital television (DTV) and the various scanning systems, chapter 3, Image Formation and Digital Video, explores the major differences between the scanning, sampling, and compression standards of digital television and high-definition television (HDTV).
  • The text's unique production model helps students clarify early on the nature and basic purpose of their productions.
  • The emphasis on aesthetics, extensively featured throughout the text, helps students understand the why and how of achieving high-quality video and audio effects.
  • Acknowledging that digital video is now an established medium, VIDEO BASICS, 8e, only includes references to analog to help explain the digital process or the analog equipment that is still in use.

Table of Contents

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1. Production Process.
2. Production Team: Who Does What When?
3. Image Formation and Digital Video.
4. Video Camera.
5. Operating the Camera.
6. Looking through the Viewfinder.
7. Audio and Sound Control.
8. Light, Color, and Lighting.
9. Graphics and Effects.
10. Switcher and Switching.
11. Video Recording.
12. Postproduction: Digital Editing.
13. Editing Principles.
14. Production Environment: Studio.
15. Production Environment: Field and Synthetic.
16. Talent, Clothing, and Makeup.
17. Putting It All Together: Directing.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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Pricing Options

Video Basics

  • ISBN-10: 1305950860
  • ISBN-13: 9781305950863

Price USD$ 144.95

eBook: Video Basics 12Months

  • ISBN-10: 8000027585
  • ISBN-13: 9788000027586

Price USD$ 29.49

MindTap: Video Basics 12Months

  • ISBN-10: 1337364002
  • ISBN-13: 9781337364003

Price USD$ 74.00


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