GRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more. GRAPHIC DESIGN SOLUTIONS has everything you need to know to start formulating concepts and creating powerful, effective visual messages.
Historical Timeline
1. Introduction: The Graphic Design Profession.
2. Quickstart: Graphic Design Basics.
3. Typography.
4. The Design Process.
5. Concept Generation and Creativity.
6. Visualization and Color.
7. Composition.
8. Proportional Systems and The Grid.
9. Posters.
10. Book Cover Design.
11. Branding and Visual Identity.
12. Advertising.
13. Web Design, Mobile and Motion Graphics.
14. Package Design.
15. The Portfolio.
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Robin Landa
Robin Landa is a Distinguished Professor in the Michael Graves College, Kean University. She has written over twenty books about graphic design, advertising design, branding, creativity, and drawing -- including Graphic Design Solutions, 6th Edition, Advertising By Design, 3rd Edition, and Nimble: Thinking Creatively In The Digital Age, which received an outstanding review in Communication Arts. She has won numerous awards for her design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. She received the 2015 Human Rights Educator award, 2013 Kean Teacher of the Year, and the Carnegie Foundation lists her among the great teachers of our time. Robin was the sole judge of the 2014 HOW Logo Competition and is a favorite speaker at the HOW Design conferences.Crack The Spine published Robin’s short story, “Bottled Up.” Recently, Robin presented on the subject of personal branding at Columbia University and HOW Design magazine has published many of her articles. She is a Chair on the governance board of Design Incubation, a design research and practice organization. Visit her online at www.robinlandabooks.com .
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The entire text has been expanded and updated to include new examples, exercises, projects, and cutting-edge approaches to web design and typography, mobile media, motion/animation, branding, advertising, storytelling for design and more--to ensure students can conceive engaging concepts and design in a rapidly changing, wired world.
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New figures throughout provide a visual resource of outstanding historical, modern and contemporary design, and new diagrams illustrate design principles.
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All chapters have been revised to reflect the latest industry standards, terminology, theories and expectations.
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*NEW* The entire text has been expanded and updated to include new examples, exercises, projects, and cutting-edge approaches to web design and typography, mobile media, motion/animation, branding, advertising, storytelling for design and more--to ensure students can conceive engaging concepts and design in a rapidly changing, wired world.
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*NEW* New figures throughout provide a visual resource of outstanding historical, modern and contemporary design, and new diagrams illustrate design principles.
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*NEW* All chapters have been revised to reflect the latest industry standards, terminology, theories and expectations.
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A variety of resources provide substantial background and theoretical and applied information for students throughout the text and at the end of chapters, including: Case Studies; Before & After Case Studies; Interviews with professional designers and art directors; Showcases of designers’ work with commentary by the designers themselves; Essays by professional designers; and Exercises and Projects.
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Sidebars with suggestions, tips and important design considerations within the chapters further reinforce covered concepts and materials.
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Chapter 3: Typography and Chapter 12: Advertising are comprehensives guides to those disciplines that students can use throughout their studies and into their careers.
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A variety of resources provide substantial background and theoretical and applied information for students throughout the text and at the end of chapters, including: Case Studies; Before & After Case Studies; Interviews with professional designers and art directors; Showcases of designers’ work with commentary by the designers themselves; Essays by professional designers; and Exercises and Projects.
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Sidebars with suggestions, tips and important design considerations within the chapters further reinforce covered concepts and materials.
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Chapter 3: Typography and Chapter 12: Advertising are comprehensives guides to those disciplines that students can use throughout their studies and into their careers.
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A Basic Compositional Checklist in Chapter 7 and a Glossary with key terms and definitions at the end of the book help students with terminology.
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An extensive Index includes all subject matter, agencies, clients, creative professionals and studios mentioned in the book.
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Instructor's Companion Website (with PowerPoint®, Instructor's Resource Manual) for Landa's Graphic Design Solutions, 6th
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MindTap: Graphic Design Solutions 12 Months
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Cengage eBook: Graphic Design Solutions 12 Months
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