The Speaker's Handbook, Spiral bound Version,
12th Edition

Jo Sprague, Douglas Stuart, David Bodary

ISBN-13: 9781337558617 | ISBN-10: 1337558613

Copyright 2019

| Published 2018

| 528 pages

List Price USD $124.95


Helping you build your public speaking skills for a variety of contexts, THE SPEAKER'S HANDBOOK, 12th Edition, covers the entire process of preparing, organizing, developing and delivering a speech, making it the ideal resource for beginning and experienced speakers alike. The handbook's comprehensive coverage emphasizes ethics, reasoning, audience analysis, and diversity throughout. Each chapter is designed to stand alone, so you can easily refer only to the sections you need. Vivid graphics illustrate key concepts like public speaking anxiety. Recent speeches from beginning speakers as well as public figures--including Congressman John Lewis’s dedication speech for the National Museum of African American History and Culture--give you relevant speech models to analyze. In addition to valuable tips and advice, the handbook is packed with hands-on activities to give you plenty of practice and checklists to help you review what you've learned.

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Meet the Authors

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Jo Sprague is professor emeritus of Communication Studies at San José State University, where she also served as associate director of the Center for Faculty Development and Support. In addition, she is a former president of the Western States Communication Association. Her research focuses on critiquing, teaching, and the scholarship of speech communications.

Douglas Stuart is Vice President of Technical and Marketing Publications at FirstTel Systems Corporation.

David Bodary is a professor of Communication at Sinclair Community College in Dayton, Ohio, where he teaches public speaking and coordinates the Service Learning office. He belongs to both the National Communication Association (NCA) and the Central States Communication Association. Dr. Bodary has served in a variety of roles for both organizations and is pleased to have participated in the NCA Learning Outcomes in Communication project. He earned his bachelor's from Eastern Michigan University and a master's and doctorate from Wayne State University.

  • More Checklists throughout the text provide students with frequent opportunities to check their knowledge.
  • Revised MindTap Speech for THE SPEAKER’S HANDBOOK is a personalized teaching experience with relevant assignments that guide students to analyze, apply, and improve thinking--allowing you to measure skills and outcomes with ease.
  • New full speech examples from students and public figures provide speech models and opportunities for analysis.
  • REAL-WORLD EXAMPLES. Full speech examples from students and public figures provide speech models and opportunities for analysis. Speeches by public figures reflect the diversity of voices that define the current age and include speeches from heads of state, popular artists, environmentalists and interfaith leaders. One new student speech addresses the idea of teaching critical media studies in elementary school. New speeches from public figures include Congressman John Lewis’s dedication speech for the National Museum of African American History and Culture, Senator Marco Rubio’s Senate floor speech, and Eboo Patel's address on "The Only Shame Is in Stagnation."
  • DISTINCTIVE COVERAGE OF AUDIENCE ANALYSIS. Going well beyond audience members' traits and characteristics, in Chapter 7 the text also illustrates how audience members make sense of speakers’ messages.
  • LEARNING OBJECTIVES. At the beginning of each tabbed part, all-new Learning Objectives correlate directly with main headings in the chapters and with the Summary at the end of the chapter. The objectives highlight what students need to know to process and understand the chapter--making them an excellent study tool.
  • FULL CHAPTER ON PRACTICING SPEECHES. Chapter 24 provides detailed guidelines for practicing speech presentations, including helpful suggestions and timetables for this important dimension of speech preparation.
  • EMPHASIS ON DIVERSITY. Consistent attention to social and cultural diversity in this handbook reflects the diversity of contemporary life.
  • EXTENSIVE COVERAGE OF REASONING. Reasoning is discussed in Chapter 16 through an examination of the links people draw between data and conclusions. The text discusses how people can logically reach opposite conclusions from the same evidence, emphasizing the need to spell out and justify the links in one's reasoning.
  • REVISED INTERACTIVE ONLINE RESOURCE. MindTap Speech is a personalized teaching experience with relevant assignments that guide students to analyze, apply and improve thinking--and allow instructors to measure skills and outcomes with ease. Activities powered by MindApps, developed specifically for this discipline, walk students step-by-step through the process of analyzing sample speeches, creating a topic, building an outline and practicing and presenting their speech.
  • EMPHASIS ON LANGUAGE. In Chapter 17, language is presented as a powerful communicative element--rather than an adornment or frill--to emphasize the need for thoughtful, sensitive and appropriate use of words and symbols.
  • UP-TO-DATE CHECKLISTS. New and updated Checklists throughout provide students with frequent opportunities to check their understanding of such topics as Questions for Assessing a Speaker's Claims, Finding a Balance in Ethical Decisions, Reducing Your Anxiety, Describing Your Audiences, Attention-Getting Techniques, Assessing Your Speaking Image, Helpful Strategies for Informative Speaking and Assessing and Modifying Vocal Behavior.
  • GRAPHICS. Throughout the handbook, vivid graphics illustrate key concepts, including public speaking anxiety, audience analysis and generational culture.
  • ADDITIONAL PRACTICAL APPLICATIONS. The twelfth edition features more "For Your Benefit" boxes, providing practical speech advice while offering additional insight for speaking in the classroom--and the boardroom. Topics include being aware of urban legends, conducting interviews, standpoint and bias, using clickers and cell phones and being your own personal brand.

Table of Contents

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1. Understanding Speaking.
2. Listening.
3. Speaking Ethics.
4. Addressing Speech Anxiety.
5. Planning.
6. Topic Selection and Analysis.
7. Audience Analysis.
8. Research.
9. Transforming Ideas into Speech Points.
10. Organizing Points.
11. Outlining.
12. Connectives.
13. Introductions.
14. Conclusions.
15. Supporting Materials.
16. Reasoning.
17. Language and Style.
18. Attention and Interest.
19. Credibility.
20. Motivational Appeals.
21. Informative Strategies.
22. Persuasive Strategies.
23. Modes of Delivery.
24. Practice Sessions.
25. Vocal Delivery.
26. Physical Delivery.
27. Presentation Aids.
28. Adapting to the Speech Situation.
29. Answering Questions.
30. Analyzing Speech Contexts.
31. Educational Context.
32. Workplace Context.
33. Social and Ceremonial Context.
34. Civic and Political Context.
35. Leadership Across Contexts.
Speeches by Student Speakers.
Speeches by Public Figures.
Guide to Common Pronunciation and Usage Errors.
Glossary of Key Terms.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Instructor's Companion Website for Sprague/Stuart/Bodary's The Speakers Handbook, 12th

Everything you need for your course in one place! This collection of product-specific lecture and class tools is available online via the instructor resource center. You'll be able to access and download materials such as the Instructor’s Manual, Test Bank and PowerPoint® Presentation Slides.

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Pricing Options

The Speaker's Handbook, Spiral bound Version

  • ISBN-10: 1337558613
  • ISBN-13: 9781337558617

Price USD$ 124.95

MindTap: The Speaker's Handbook, Spiral bound Version 12Months

  • ISBN-10: 1337676055
  • ISBN-13: 9781337676052

Price USD$ 60.00


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