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Business in Context: An Introduction to Business and its Environment,
7th Edition

David Needle, Jane Burns

ISBN-13: 9781473758391 | ISBN-10: 1473758394

Copyright 2019

| Published 2019

| 656 pages

List Price USD $63.75

Overview

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Meet the Authors

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David Needle is Lecturer in International Business in the Department of Management, King's College London. He joined the Department Management as a Teaching Fellow in 2008. He was an undergraduate at the University of Liverpool and completed an MSc in Industrial Relations at the London School of Economics. He began his academic career teaching English to mining apprentices and training shop stewards. He has worked in the UK university sector for over 30 years. He joined Kings from the School of Business and Management at Queen Mary, where he spent four years. For several years he was a Head of Department in the Business School at the University of East London, in which capacity he managed and taught postgraduate courses in Singapore, Malaysia, China, Portugal and Germany. During his time with UEL he was seconded to for a period to Ford Motor Company. He teaches courses in international business, comparative management and the evolution of modern business. His consultancy work focuses on human relations issues and change management.

Jane Burns is Principal Teaching Fellow at University College London, UK. She is a graduate of the UCL Institute of Education (IOE) and the University of Reading and has previously taught at Kingston University London, UK. Prior to entering academia, she had a long career in the IT industry.

  • The likely impact of Brexit is discussed, an important topic that will affect the way business is conducted in the future.
  • Coverage of the gig economy, growing levels of automation in jobs and new strategic directions in Human Resource Management has been included, reflecting the changing ways in which people are employed.
  • Additional focus on a services and technology dominated industry and its impact on society and consumers has been added, emphasising how the business world is changing.
  • Fully updated to reflect the latest changes in the business world including coverage of the ‘gig economy’, the likely implications of Brexit and new strategic directions in HRM.
  • Reflection Points in every chapter encourages students to see through the gloss of modern business and identify key issues.
  • Questions at the end of each chapter give students a chance to practice what they have learned as well as further reading to encourage them to research further in to the topics.
  • Case studies throughout have been updated and new ones developed, including on Moonpig, Carillion and Apple, to highlight key business issues and concepts and encourage students to think critically about businesses and the environment the operate in.

Table of Contents

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1. The Concept of Business in Context

Part I: The Environmental Context
2. Globalization
3. The Environment and Business: The Economy and the State
4. The Environment and Business: Technology and Labour
5. Cultural and Institutional Frameworks

Part II: Organisational and Strategic Contexts
6. Organizational Aspects of Business
7. Management and Leadership
8. Strategy
9. Business Ethics and Corporate Social Responsibility

Part III: The Activities Context
10. Innovation
11. Operations
12. Marketing
13. Human Resource Management
14. Finance and Accounting

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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Business in Context

  • ISBN-10: 1473758394
  • ISBN-13: 9781473758391

Price USD$ 63.75

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