Business in Context: An Introduction to Business and its Environment,
7th Edition

David Needle, Jane Burns

ISBN-13: 9781473758391 | ISBN-10: 1473758394

| Published 2019

| 656 pages

List Price USD $58.00

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Overview

David Needle was a Senior Teaching Fellow, Associate Lecturer and Consultant at King’s College, University of London, UK. He is a graduate of the University of Liverpool and the London School of Economics and has previously taught at Queen Mary, University of London and University of East London, UK.

Jane Burns was Principal Teaching Fellow at University College London, UK. She is a graduate of the UCL Institute of Education (IOE) and the University of Reading and has previously taught at Kingston University London, UK. Prior to entering academia, she had a long career in the IT industry.

The likely impact of Brexit is discussed, an important topic that will affect the way business is conducted in the future.
Additional focus on a services and technology dominated industry and its impact on society and consumers has been added, emphasising how the business world is changing.
Coverage of the gig economy, growing levels of automation in jobs and new strategic directions in Human Resource Management has been included, reflecting the changing ways in which people are employed.

Reflection Points in every chapter encourages students to see through the gloss of modern business and identify key issues.
Fully updated to reflect the latest changes in the business world including coverage of the ‘gig economy’, the likely implications of Brexit and new strategic directions in HRM.
Questions at the end of each chapter give students a chance to practice what they have learned as well as further reading to encourage them to research further in to the topics.
Case studies throughout have been updated and new ones developed, including on Moonpig, Carillion and Apple, to highlight key business issues and concepts and encourage students to think critically about businesses and the environment the operate in.

1. The Concept of Business in Context

Part I: The Environmental Context
2. Globalization
3. The Environment and Business: The Economy and the State
4. The Environment and Business: Technology and Labour
5. Cultural and Institutional Frameworks

Part II: Organisational and Strategic Contexts
6. Organizational Aspects of Business
7. Management and Leadership
8. Strategy
9. Business Ethics and Corporate Social Responsibility

Part III: The Activities Context
10. Innovation
11. Operations
12. Marketing
13. Human Resource Management
14. Finance and Accounting