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Successful Event Management: A Practical Handbook,
5th Edition

Anton Shone, Bryn Parry

ISBN-13: 9781473759114 | ISBN-10: 1473759110

Copyright 2019

| Published 2019

| 352 pages

List Price USD $61.00

Overview

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  • Coverage of hostile vehicle mitigation measures and various other modern-day security challenges.
  • Hands-on advice of how to get your own event off the ground, including useful checklists, forms and tips.
  • Brand new case studies on voluntary and charitable events, economic and sustainability implications of events, safety, and evaluation and ethics.
  • Consistent balance between theory, concepts and practical application throughout the text.
  • Discussion questions encourage self-testing and learning.
  • Sample forms and checklists give you a head start in your new career in event management.
  • New and revised sections covering topics such as online ticketing, social media, charities and volunteer activities, sustainability, safety and disaster management.

Table of Contents

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PART ONE: THE EVENTS BUSINESS
1 An introduction to events
2 The market demand for events
3 The events business: supply and suppliers
4 Events in context

PART TWO: MANAGING EVENTS
5 Making a start and planning the event
6 Financial management and the budget
7 Event logistics and supplies
8 Marketing and public relations for events
9 Risk management and legalities
10 Event project management and set-up issues
11 The organisation manager and the team: during the event
12 Close-down, evaluation and legacies

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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Pricing Options

Successful Event Management

  • ISBN-10: 1473759110
  • ISBN-13: 9781473759114

Price USD$ 61.00

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