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Small Business Management and Entrepreneurship,
8th Edition

David Stokes, Nick Wilson

ISBN-13: 9781473773899 | ISBN-10: 147377389x

Copyright 2021

| Published 2021

| 512 pages

List Price USD $70.25

Overview

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Meet the Authors

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Professor David Stokes is Emeritus Professor of Entrepreneurship, in the Small Business Research Centre (SBRC), Kingston Business School, Kingston University, London. Following education at Oriel College, Oxford and the City University Business School, his management career has been with large and small enterprises in the private and public sectors. The subject of his Ph.D. thesis was small enterprise development in the public sector, and he has been involved in many research studies into diverse aspects of small business management, including marketing, critical survival factors and raising finance.

Professor Nick Wilson is Professor of Culture and Creativity at the Department of Culture, Media and Creative Industries, King’s College London, where he founded the MA in Arts & Cultural Management. He was previously Principal Lecturer in Entrepreneurship and Small Business at Kingston University, and Course Director of the Programme of Masters courses in the Creative Industries & the Creative Economy.

  • Updated content on the business environment ensures students grasp the importance of developing more sustainable enterprises focused on the needs of society and the planet.
  • Includes new and updated case studies on current issues, immersing students in in today’s fast-changing world of business.
  • Includes the latest theoretical developments in entrepreneurship research, including a new focus on creativity and applied approaches to problem solving to aid students’ development of these key skills.
  • Many international case studies and examples ensure students develop a well-rounded understanding with a strong global emphasis.
  • The coverage of entrepreneurship theory addresses the very latest thinking on core new topics including entrepreneurial cognition and intent, lean start-ups, business models, effectuation theory and social media marketing.
  • The companion website provides a variety of supporting lecturer and student resources.

Table of Contents

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Part I. Understanding small business and entrepreneurship
1. Small business in the economy
2. Entrepreneurship, the entrepreneur and the owner-manager
3. The small business and entrepreneurial environment
4. Innovation and the marketplace
5. Information and help

Part II. Creating the entrepreneurial small business
6. Business planning
7. Successful small business strategies
8. Start-ups and franchises
9. Buying an existing business
10. Forming and protecting a business

Part III. Managing the entrepreneurial small business
11. Management of people and resources
12. Marketing
13. Money matters for small business
14. Business exits and realizing value

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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Pricing Options

Small Business Management and Entrepreneurship

  • ISBN-10: 147377389x
  • ISBN-13: 9781473773899

Price USD$ 70.25

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