Managerial Economics,
16th Edition

Eric Bentzen, Carsten Scheibye, Mark Hirschey

Managerial Economics
ISBN-13: 9781473778955
Copyright 2022 | Published
816 pages | List Price: USD $73.00

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Part I. Overview of Managerial Economics
1. Nature and Scope of Managerial Economics
2. Economic Optimization
3. Demand and Supply

Part II. Demand Analysis and Estimation
4. Demand Analysis
5. Demand Estimation
6. Forecasting

Part III. Production and Competitive Markets
7. Production Analysis
8. Cost Analysis and Estimation
9. Linear Programming
10. Competitive Markets
11. Performance and Strategy in Competitive Markets

Part IV. Imperfect Competition
12. Monopoly and Monopsony
13. Monopolistic Competition and Oligopoly
14. Game Theory and Competitive Strategy
15. Pricing Practices

Part V. Long-Term Investment Decisions
16. Risk Analysis
17. Capital Budgeting
18. Organization Structure and Corporate Governance
19. Government in the Market Economy

  • Eric Bentzen

    Eric Bentzen is Associate Professor at Copenhagen Business School, where he teaches undergraduate and graduate courses in Managerial Economics and Business Analytics. He is a member of several professional organizations. He has published in Applied Financial Economics, European Journal of Finance, Management Decision, Financial Markets and Portfolio Management, and other leading academic journals.

  • Carsten Scheibye

    Carsten Scheibye is Assistant Professor at Copenhagen Business School, where he teaches undergraduate courses in Managerial Economics. He has significant experience in course coordination and management as well as within didactical and pedagogical development of the learning environment surrounding the field of Managerial Economics. In addition, he has received educational prizes for his teaching abilities. Among these are the Education Prize from the Danish Society of Business and Education.

  • Mark Hirschey

    The late Mark Hirschey was the Anderson W. Chandler Professor of Business at the University of Kansas, where he taught undergraduate and graduate courses in managerial economics and finance. Professor Hirschey was also president of the Association of Financial Economists and a member of several professional organizations.

  • Updated real world company cases and examples give students access to the latest economic developments in business to demonstrate a practical application.

  • Updated graphs, tables and statistics give students detailed data to work with, closely resembling the actual data used in businesses.

  • Updated self-test problems and solutions faciliate students in applying their knowledge.

  • The new edition addresses key environmental concerns including climate change, energy efficient action and renewable energy development to ensure students engage with these crucial and relevant issues.

  • Discusses the economic impact of the COVID-19 pandemic on supply and demand and consumer behaviour, helping students to understand these key issues.

  • Each chapter features a wide variety of numerical examples and detailed practical illustrations to aid students in their understanding of economic concepts and how they relate to important business decisions.

  • The new edition has updated figures, tables and statistics to reflect the current economic climate and provide an accurate representation of the data students can expect to work with in managerial positions.

  • Each chapter includes updated Managerial Application boxes to demonstrate how the concepts introduced in the chapter apply to real-world examples.

  • The text combines theory and applications that will equip students with a unique combination of business knowledge and economic skills in their careers post study.

  • A case study is included in each chapter, providing an example of how the economic concepts covered can be applied in real world scenarios.

  • Practice questions and solutions at the end of each chapter demonstrate how economic tools and techniques are used to solve practical business problems.

  • The new edition employs a digital mindset for the future of business to enable students to keep up-to-date with digital trends.

  • A fully updated companion website is available to accompany the text, featuring PowerPoint slides, an Instructors Manual and practice questions.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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