International Business,
4th Edition

Mike Peng, Klaus Meyer

ISBN-13: 9781473779891 | ISBN-10: 1473779898

Copyright 2023

| Published 2023

| 624 pages

List Price USD $.00


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Meet the Authors

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Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). Dr Peng holds a bachelor’s degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. Truly global in scope, Dr Peng’s research has investigated firm strategies in Africa, Asia Pacific, Europe, and North and South America. With more than 160 published articles and five books, he is one of the most prolific and influential scholars in global business. Used in over 40 countries, his textbooks are worldwide market leaders that have been translated into Chinese, Portuguese, and Spanish. He is one of only 101 scholars in economics and business listed among Highly Cited Researchers (based on Web of Science citations) in 2020 and has been on this distinguished list every year since 2014. Dr Peng has served on the editorial boards of AMJ, AMP, AMR, GSJ, JIBS, JMS, JWB, and SMJ; and served one term as Editor-in-Chief of the APJM. In recognition of his contributions, APJM named its best paper award the Mike Peng Best Paper Award. He has guest-edited special issues for JIBS and JMS, co-chaired an AIB/JIBS Frontiers conference in San Diego (2006) and chaired the Richard Farmer Best Dissertation Award Committee for the Washington conference (2012). He served as program chair for the biennial conference in Bali, Indonesia (2019), and is currently Vice President of AAOM.

Klaus E. Meyer is Professor of International Business at Ivey Business School. He joined in 2017 after six years at the China Europe International Business School in Shanghai. Professor Meyer is a leading scholar in the field of international business, conducting research on the strategies of multinational enterprises (MNEs), especially foreign entry strategies, in emerging economies, especially Eastern Europe and East Asia. A central theme of his research is the influence of local contexts on the strategies and operations of MNEs operating in emerging economies. Recent work is investigating the strategies of MNEs originating from emerging economies, in particular China, and how their origins shape their international growth strategies. Professor Meyer has published over 80 articles in leading scholarly journals, in particular the Journal of International Business Studies, Strategic Management Journal and Journal of Management Studies. He is also the author of nine books and has been serving as Area Editor of the Journal of International Business Studies since July 2016. From 2012-2014, he was Vice President of the AIB and chaired the 2014 AIB conference in Vancouver, Canada.

  • New recommended reading suggestions and updated referenced help contextualize the text within the wider research field.
  • New and updated case studies and In Focus boxes cover recent global developments and current issues, showing how the concepts and principles discussed apply to topics and businesses they would be familiar with.
  • Over 100 new and updated case studies and ‘In Focus’ boxes illustrate key concepts using both European and global examples, providing students with international context and real-life application.
  • Recommended reading sections in each chapter point students towards resources to deepen their knowledge.
  • Dedicated online resources are available to allow self-study, concept check and revision, including MindTap, a customizable online learning solution with additional assessment questions, videos and cases.
  • End of chapter features such as ‘Debates and Extensions’, ‘Implications for Practice’ and questions encourage students to critically engage with key topics.
  • Key terms, figures and data are presented in a clear and colourful text design to help students’ understanding and learning experience.

Table of Contents

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Part I: Foundations
1. Globalizing Business
2. Formal Institutions: Political, Economic and Legal Systems
3. Informal Institutions: Analyzing Culture
4. Firm Resources: Competitiveness and Growth

Part II: Business Across Borders
5. Trading Internationally
6. Investing Abroad Directly
7. Exchange Rates

Part III: Globalization
8. European Integration
9. Global Integration and Multilateral Organizations
10. Responsible Business

Part IV: The Firm on the Global Stage
11. Starting International Business
12. Foreign Entry Strategies
13. Competitive Dynamics
14. Global Growth Strategies : Partnerships and Acquisitions

Part V: Operations in the Global MNE
15. Organizing and Innovating in the MNE
16. People in the MNE
17. Customers and Suppliers of the MNE

Part VI: Integrative Cases

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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International Business

  • ISBN-10: 1473779898
  • ISBN-13: 9781473779891

Price USD$ 43.50


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