Business in Context,
8th Edition

David Needle, Jane Burns

ISBN-13: 9781473786707
Copyright 2023 | Published
656 pages | List Price: USD $69.25

Purchase Enquiry INSTRUCTOR’S eREVIEW COPY

Chapter 1. The Concept of Business in Context

PART I. THE ENVIRONMENTAL CONTEXT
Chapter 2. Globalization
Chapter 3. The Environment and Business: the Economy and the State
Chapter 4. The Environment and Business: Technology and Labour
Chapter 5. Cultural and Institutional Frameworks

PART II. ORGANIZATIONAL AND STRATEGIC CONTEXTS
Chapter 6. Organizational Aspects of Business
Chapter 7. Management and Leadership
Chapter 8. Strategy
Chapter 9. Business Ethics, Sustainability and Corporate Social Responsibility

PART III. THE ACTIVITIES CONTEXT
Chapter 10. Innovation
Chapter 11. Operations
Chapter 12. Marketing
Chapter 13. Human Resource Management
Chapter 14. Finance and Accounting

  • David Needle

    David Needle is Lecturer in International Business in the Department of Management, King's College London. He joined the Department Management as a Teaching Fellow in 2008. He was an undergraduate at the University of Liverpool and completed an MSc in Industrial Relations at the London School of Economics. He began his academic career teaching English to mining apprentices and training shop stewards. He has worked in the UK university sector for over 30 years. He joined Kings from the School of Business and Management at Queen Mary, where he spent four years. For several years he was a Head of Department in the Business School at the University of East London, in which capacity he managed and taught postgraduate courses in Singapore, Malaysia, China, Portugal and Germany. During his time with UEL he was seconded to for a period to Ford Motor Company. He teaches courses in international business, comparative management and the evolution of modern business. His consultancy work focuses on human relations issues and change management.

  • Jane Burns

    Jane Burns is Principal Teaching Fellow at University College London, UK. She is a graduate of the UCL Institute of Education (IOE) and the University of Reading and has previously taught at Kingston University London, UK. Prior to entering academia, she had a long career in the IT industry.

  • Updated case studies demonstrate how concepts and theories play out in the real world, reflecting the impact of economic, technological and social developments.

  • New material on cybercrime, de-globalization, the effects of COVID-19, Brexit, corporate social responsibility and corporate governance makes topical content relevant to students.

  • Increased focus on inclusivity and diversity in leadership and HR emphasizes the importance of these topics in today’s business world.

  • This title is available with a bespoke MindTap for the first time, a flexible online learning solution that provides your students with all the tools they need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.

  • Reflection points in every chapter encourage learners to see through the gloss of modern business and identify critical issues.

  • Key concept boxes allow students to gain an understanding of essential terminology quickly.

  • Case studies and accompanying questions highlight key business issues and encourage students to think critically about businesses and the environment they operate in.

  • Discussion questions at the end of each chapter allow learners to put their knowledge into practice and consider wider implications.

  • Further reading suggestions give students the means to explore topics further.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.