Business in Context,
8th Edition

David Needle, Jane Burns

ISBN-13: 9781473786707 | ISBN-10: 1473786703

Copyright 2023

| Published 2023

| 656 pages

List Price USD $44.75


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Meet the Authors

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David Needle was a Senior Teaching Fellow, Associate Lecturer and Consultant at King’s College, University of London, UK. He is a graduate of the University of Liverpool and the London School of Economics and has previously taught at Queen Mary, University of London and University of East London, UK.

Jane Burns was Principal Teaching Fellow at University College London, UK. She is a graduate of the UCL Institute of Education (IOE) and the University of Reading and has previously taught at Kingston University London, UK. Prior to entering academia, she had a long career in the IT industry.

  • This title is available with a bespoke MindTap for the first time, a flexible online learning solution that provides your students with all the tools they need to succeed, including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.
  • New material on cybercrime, de-globalization, the effects of COVID-19, Brexit, corporate social responsibility and corporate governance makes topical content relevant to students.
  • Updated case studies demonstrate how concepts and theories play out in the real world, reflecting the impact of economic, technological and social developments.
  • Increased focus on inclusivity and diversity in leadership and HR emphasizes the importance of these topics in today’s business world.
  • Discussion questions at the end of each chapter allow learners to put their knowledge into practice and consider wider implications.
  • Reflection points in every chapter encourage learners to see through the gloss of modern business and identify critical issues.
  • Further reading suggestions give students the means to explore topics further.
  • Key concept boxes allow students to gain an understanding of essential terminology quickly.
  • Case studies and accompanying questions highlight key business issues and encourage students to think critically about businesses and the environment they operate in.

Table of Contents

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Chapter 1. The Concept of Business in Context

Chapter 2. Globalization
Chapter 3. The Environment and Business: the Economy and the State
Chapter 4. The Environment and Business: Technology and Labour
Chapter 5. Cultural and Institutional Frameworks

Chapter 6. Organizational Aspects of Business
Chapter 7. Management and Leadership
Chapter 8. Strategy
Chapter 9. Business Ethics, Sustainability and Corporate Social Responsibility

Chapter 10. Innovation
Chapter 11. Operations
Chapter 12. Marketing
Chapter 13. Human Resource Management
Chapter 14. Finance and Accounting

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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Pricing Options

Business in Context

  • ISBN-10: 1473786703
  • ISBN-13: 9781473786707

Price USD$ 44.75


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