Essentials of Business Communication

ISBN-13: 9789814687102

Students might find it a challenge to orientate themselves to the working world. In Essentials of Business Communication, An Asia Edition this book serves to bridge that gap with useful learning tools provided in the book and local examples that will be relevant to the Asian student. From detailed grammar/mechanics exercises to resources like the communication workshop to promote career skills, your learning experience will be meaningful and engaging. Students will also be trained to become an effective communicator in today’s wired and mobile workplace.

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About the Authors
Acknowledgements
Unit 1 Workplace Communication Today
1. Communication Skills as Career Filters
Unit 2 The Business Writing Process
2. Planning Business Messages
3. Composing business Messages
4. Revising Business Messages
Unit 3 Communicating at Work
5. Electronic Messages and Digital Media
6. Positive Messages
7. Negative Messages
8. Persuasive Messages
Unit 4 Reports and Proposals
9. Business Plans and Proposals
10. Informal Reports
11. Writing Formal Business Reports
UNIT 5 Professionalism, Teamwork, Meetings and Speaking Skills
12. Professionalism at Work: Business Etiquette, Ethics, Teamwork and Meetings
13. Business Presentations
UNIT 6 Employment Communication
14. The Job Search, Résumés and Cover Letters
15. Interviewing and Following Up
UNIT 7 Analyzing Ethical Situations in Business Communication
16. Ethics in Business Communication
Integrative Cases
Appendixes
Grammar/Mechanics Handbook

Mary Ellen Guffey
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books.
Bertha Du-Babcock
Dr. Bertha Du-Babcock is Chair Professor of Business and Professional Communication at Wenzao Ursuline University of Languages. Prior to joining the University, she taught at the City University of Hong Kong. During her sabbatical years, she taught in Japan and Mainland China. She teaches business and management communication as well as crosscultural organizational communication. Dr. Bertha Du-Babcock’s research is a testament to her intercultural communication expertise and dedication. Her focus on theory development and teaching innovations in intercultural business communication has led to significant advancements in the field.
Dana Loewy
Dana Loewy taught business communication at California State University, Fullerton for nearly two decades. She enjoyed introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she also taught various German courses and was a regular guest lecturer at Fachhochschule Nürtingen, Germany. Dr. Loewy has played an increasingly significant role in collaborating with Dr. Guffey on recent editions of Essentials of Business Communication and Business Communication: Process & Product. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English at the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest—literary criticism, translation, business communication, and business ethics.

The Premium Web site provides you with invaluable resources to help you excel in this course and develop workplace communication skills.
Improve your proficiency and enrich your learning with features like Flashcards that help you memorize glossary terms and The Personal Language Trainer which will boost your grammar skills.
Interactive group exercises at the end of chapters to facilitate and enhance your overall learning experience.
This edition also features a new chapter on writing business plans and proposals.

This book helps to reinforce basic communication and writing skills in different business settings. Students will find useful tips to be proficient in both written and oral communication, and be better prepared for the working world.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

3P-AEBK: AGRIBUSINESS FUNDAMEN TALS & APPLICATIONS
9789814878654

3P-AEBK: AGRICULTURAL MECHANIC S FUND/APPS UPDATED PRECISION
9789814878630

3P-AEBK: AGRISCIENCE FUNDAMENT ALS & APPS UPDATED
9789814878647

3P-AEBK: EARTH SCIENCE INTRODU CTION
9789814853149

3P-AEBK: GEOLOGY EARTH IN PERS PECTIVE
9789814853156

3P-AEBK: INTRODUCTION TO FORES TRY SCIENCE
9789814878623

3P-AEBK: LANDSCAPING PRINCIPLE S & PRACTICES
9789814878708

3P-AEBK: UNIVERSE HYBRID
9789814878838

3P-AEBK: WORKBOOK T/A WILDLIFE & NATURAL RESOURCE MANAGEMENT
9789814878685

3P-AEBK: CARDIOPULMONARY ANATO MY & PHYSIOLOGY
9789814834766

3P-AEBK: LAW & ETHICS PHARMACY TECHNICIANS
9789814834773

3P-AEBK: RCA BASIC PRINCIPLES FOR CONSTRUCTION
9789814839006

3P-AEBK: INTRODUCTION GENERAL ORGANIC &BIOCHEMISTRY
9789814698986

CTE Advertising and Integrated Brand Promotion with CourseMate
9789814716086

CTE Chemistry
9789814716116

CTE Chemistry
9789814716130

CTE Transportation
9789814716093

Essentials of Business Communication,3rd Edition

Mary Ellen Guffey, Bertha Du-Babcock, Dana Loewy

Essentials of Business Communication,
3rd Edition