Students might find it a challenge to orientate themselves to the working world. In Essentials of Business Communication, An Asia Edition this book serves to bridge that gap with useful learning tools provided in the book and local examples that will be relevant to the Asian student. From detailed grammar/mechanics exercises to resources like the communication workshop to promote career skills, your learning experience will be meaningful and engaging. Students will also be trained to become an effective communicator in today’s wired and mobile workplace.
About the Authors
Acknowledgements
Unit 1 Workplace Communication Today
1. Communication Skills as Career Filters
Unit 2 The Business Writing Process
2. Planning Business Messages
3. Composing business Messages
4. Revising Business Messages
Unit 3 Communicating at Work
5. Electronic Messages and Digital Media
6. Positive Messages
7. Negative Messages
8. Persuasive Messages
Unit 4 Reports and Proposals
9. Business Plans and Proposals
10. Informal Reports
11. Writing Formal Business Reports
UNIT 5 Professionalism, Teamwork, Meetings and Speaking Skills
12. Professionalism at Work: Business Etiquette, Ethics, Teamwork and Meetings
13. Business Presentations
UNIT 6 Employment Communication
14. The Job Search, Résumés and Cover Letters
15. Interviewing and Following Up
UNIT 7 Analyzing Ethical Situations in Business Communication
16. Ethics in Business Communication
Integrative Cases
Appendixes
Grammar/Mechanics Handbook
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Mary Ellen Guffey
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.
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Bertha Du-Babcock
Bertha Du-Babcock is Associate Professor and Director of Internationalization at the College of Humanities and Social Sciences, City University of Hong Kong where she has taught business and management communication as well as cross-cultural organizational communication for over a decade.
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Dana Loewy
Dana Loewy taught business communication at California State University, Fullerton for two decades. She enjoyed introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she taught various German courses and was a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a business etiquette consultant certified by The Protocol School of Washington. She also occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a her doctorate degree in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.
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The Premium Web site provides you with invaluable resources to help you excel in this course and develop workplace communication skills.
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Improve your proficiency and enrich your learning with features like Flashcards that help you memorize glossary terms and The Personal Language Trainer which will boost your grammar skills.
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Interactive group exercises at the end of chapters to facilitate and enhance your overall learning experience.
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This edition also features a new chapter on writing business plans and proposals.
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This book helps to reinforce basic communication and writing skills in different business settings. Students will find useful tips to be proficient in both written and oral communication, and be better prepared for the working world.
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