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AE An Introduction to Management Science: Quantitative Approach,
15th Edition

David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann

ISBN-13: 9789814834186 | ISBN-10: 9814834181

Copyright 2019

| Published 2018

| 792 pages

List Price USD $249.95

Overview

Equip students with a conceptual understanding of the role that management science plays in the decision-making process while integrating the latest developments in Microsoft® Office Excel® 2016. The market leader for more than two decades, Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann's AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, 15E provides unwavering accuracy with emphasis on applications and timely examples. A hallmark problem-scenario approach introduces each quantitative technique within an applications setting. Students apply the management science model to generate solutions and recommendations for management. All data sets, applications, and screen visuals reflect Excel 2016. A comprehensive support package offers timesaving support from the text authors as well as online chapters, an appendix, LINGO software and Excel add-ins.

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Meet the Authors

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David R. Anderson is a leading author and professor emeritus of quantitative analysis in the College of Business Administration at the University of Cincinnati. Dr. Anderson has served as head of the Department of Quantitative Analysis and Operations Management and as associate dean of the College of Business Administration. He was also coordinator of the college’s first Executive Program. In addition to introductory statistics for business students, Dr. Anderson has taught graduate-level courses in regression analysis, multivariate analysis and management science. He also has taught statistical courses at the Department of Labor in Washington, D.C. Dr. Anderson has received numerous honors for excellence in teaching and service to student organizations. He is the co-author of ten well-respected textbooks related to decision sciences, and he actively consults with businesses in the areas of sampling and statistical methods. Born in Grand Forks, North Dakota, Dr. Anderson earned his B.S., M.S. and Ph.D. degrees from Purdue University.

Dennis J. Sweeney is professor emeritus of quantitative analysis and founder of the Center for Productivity Improvement at the University of Cincinnati. Born in Des Moines, Iowa, he earned a B.S.B.A. degree from Drake University and his M.B.A. and D.B.A. degrees from Indiana University, where he was an NDEA fellow. Dr. Sweeney has worked in the management science group at Procter & Gamble and has been a visiting professor at Duke University. He also served as head of the Department of Quantitative Analysis and served four years as associate dean of the College of Business Administration at the University of Cincinnati. Dr. Sweeney has published more than 30 articles and monographs in the area of management science and statistics. The National Science Foundation, IBM, Procter & Gamble, Federated Department Stores, Kroger and Cincinnati Gas & Electric have funded his research, which has been published in journals such as Management Science, Operations Research, Mathematical Programming and Decision Sciences. Dr. Sweeney has co-authored ten textbooks in the areas of statistics, management science, linear programming and production and operations management.

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Jeffrey D. Camm is the Inmar Presidential Chair and associate dean of business analytics in the School of Business at Wake Forest University. Born in Cincinnati, Ohio, he holds a B.S. from Xavier University (Ohio) and a Ph.D. from Clemson University. Prior to joining the faculty at Wake Forest, he served on the faculty of the University of Cincinnati. He has also been a visiting scholar at Stanford University and a visiting professor of business administration at the Tuck School of Business at Dartmouth College. Dr. Camm has published more than 45 papers in the general area of optimization applied to problems in operations management and marketing. He has published his research in many professional journals, including Science, Management Science, Operations Research and the INFORMS Journal on Applied Analytics. Dr. Camm was named the Dornoff Fellow of Teaching Excellence at the University of Cincinnati, and he was the 2006 recipient of the INFORMS Prize for the Teaching of Operations Research Practice. A firm believer in practicing what he preaches, Dr. Camm has served as an operations research consultant to numerous companies and government agencies. From 2005 to 2010 he served as editor-in-chief of the INFORMS Journal on Applied Analytics (formerly Interfaces). In 2016, Dr. Camm received the George E. Kimball Medal for service to the operations research profession, and in 2017 he was named an INFORMS fellow.

James J. Cochran is associate dean for research, professor of applied statistics and the Rogers-Spivey Faculty Fellow at The University of Alabama. Born in Dayton, Ohio, he earned his B.S., M.S. and M.B.A. from Wright State University and his Ph.D. from the University of Cincinnati. He has been at The University of Alabama since 2014 and has served as a visiting scholar at Stanford University, Universidad de Talca, the University of South Africa and Pole Universitaire Leonard de Vinci. Dr. Cochran has published more than 50 papers in the development and application of operations research and statistical methods. He has published in numerous journals, including Management Science, The American Statistician, Communications in Statistics-Theory and Methods, Annals of Operations Research, European Journal of Operational Research, Journal of Combinatorial Optimization, INFORMS Journal on Applied Analytics and Statistics and Probability Letters. Dr. Cochran received the 2008 INFORMS Prize for the Teaching of Operations Research Practice, the 2010 Mu Sigma Rho Statistical Education Award and the 2016 Waller Distinguished Teaching Career Award from the American Statistical Association. Dr. Cochran was elected to the International Statistics Institute in 2005 and was named a fellow of the American Statistical Association in 2011 and a fellow of INFORMS in 2017. He also received the Founders Award in 2014 and the Karl E. Peace Award in 2015 from the American Statistical Association. In addition, he received the INFORMS President's Award in 2019. A strong advocate for effective operations research and statistics education as a means of improving the quality of applications to real problems, Dr. Cochran has chaired teaching effectiveness workshops around the globe. He has also served as an operations research consultant to numerous companies and not-for-profit organizations.

Michael J. Fry is professor of operations, business analytics and information systems (OBAIS) and academic director of the Center for Business Analytics in the Carl H. Lindner College of Business at the University of Cincinnati. Born in Killeen, Texas, Dr. Fry earned a B.S. from Texas A&M University and M.S.E. and Ph.D. degrees from the University of Michigan. He has been at the University of Cincinnati since 2002, where he served as department head from 2014 to 2018. Dr. Fry has been named a Lindner Research fellow. He has also been a visiting professor at Cornell University and at the University of British Columbia. Dr. Fry has published more than 25 research papers in journals such as Operations Research, Manufacturing & Service Operations Management, Transportation Science, Naval Research Logistics, IIE Transactions, Critical Care Medicine and INFORMS Journal of Applied Analytics. He serves on editorial boards for journals such as Production and Operations Management, INFORMS Journal of Applied Analytics (formerly Interfaces) and Journal of Quantitative Analysis in Sports. His research interests focus on applying analytics to the areas of supply chain management, sports and public-policy operations. He has worked with many different organizations for his research, including Dell, Inc., Starbucks Coffee Company, Great American Insurance Group, the Cincinnati Fire Department, the State of Ohio Election Commission, the Cincinnati Bengals and the Cincinnati Zoo & Botanical Gardens. In 2008, he was named a finalist for the Daniel H. Wagner Prize for Excellence in Operations Research Practice, and he has been recognized for both his research and teaching excellence at the University of Cincinnati. In 2019, Dr. Fry led the team that was awarded the INFORMS UPS George D. Smith Prize on behalf of the OBAIS Department at the University of Cincinnati.

Jeffrey W. Ohlmann is associate professor of business analytics and a Huneke Research fellow in the Tippie College of Business at the University of Iowa. Born in Valentine, Nebraska, he earned a B.S. from the University of Nebraska, and M.S. and Ph.D. degrees from the University of Michigan. Dr. Ohlmann has been at the University of Iowa since 2003. His research on the modeling and solution of decision-making problems has produced more than two dozen research papers published in journals such as Operations Research, Mathematics of Operations Research, INFORMS Journal on Computing, Transportation Science and the European Journal of Operational Research. He has collaborated with organizations such as Transfreight, LeanCor, Cargill, the Hamilton County Board of Elections and three National Football League franchises. Because of the relevance of his work to industry, Dr. Ohlmann received the George B. Dantzig Dissertation Award, and he was recognized as a finalist for the Daniel H. Wagner Prize for Excellence in Operations Research Practice.

  • REAL DATA EXAMPLES DEMONSTRATE ACTUAL BUSINESS SITUATIONS AND CHALLENGES. Known for its practical, real-world emphasis, this book provides actual data drawn from real business that emphasizes applications as well as solid management science and quantitative methodology.
  • SELF-TEST EXERCISES ENSURE UNDERSTANDING. Helpful Self-Test Exercises throughout each chapter with complete solutions allow students to check their understanding of concepts as they progress through the text. The exercises also serve as excellent exam-prep tools. A complete, step-by-step solution to each Self-Test exercise is included in the online Appendix E.
  • ROBUST ONLINE CONTENT REINFORCES AND EXPANDS UPON THE BOOK'S EXPLANATIONS. This edition's wealth of digital content provides five online chapters, Excel templates and add-ins that correspond with text examples and models and software. Students can also access LINGO trial edition software and Analytic Solver Platform.
  • PROBLEM-SCENARIO APPROACH ENSURES COMPREHENSION. A hallmark strength of this text, the authors' proven problem-scenario approach introduces problems using the management science model and introduces each quantitative technique within an application setting. Students must apply the management science technique to each problem to generate a business solution or recommendation.
  • INTEGRATED SOFTWARE APPLICATIONS HELP STUDENTS MASTER CRITICAL SKILLS. The text integrates coverage of the software applications most commonly used today, helping you equip students with critical skills in LINGO as well as Excel with quantitative add-ins. For your convenience, coverage of LINGO and Excel with add-in Analytic Solver Platform appears in the appendixes. This allows you to introduce this content when it best fits within your course.
  • PROVEN AUTHOR TEAM DELIVERS LEADING, TRUSTED PRESENTATION. Respected leaders and active consultants in the fields of business and statistics, the Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann team of authors personally write and confirm all of this edition's explanations, examples, problems, as well as Test Bank content to ensure unwavering accuracy and dependability.

Table of Contents

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1. Introduction.
2. An Introduction to Linear Programming.
3. Linear Programming: Sensitivity Analysis and Interpretation of Solution.
4. Linear Programming Applications in Marketing, Finance, and Operations Management.
5. Advanced Linear Programming Applications.
6. Distribution and Network Models.
7. Integer Linear Programming.
8. Nonlinear Optimization Models.
9. Project Scheduling: PERT/CPM.
10. Inventory Models.
11. Waiting Line Models.
12. Simulation.
13. Decision Analysis.
14. Multicriteria Decisions.
15. Time Series Analysis and Forecasting.
16. Markov Processes.
17. Linear Programming: Simplex Method (online).
18. Simplex-Based Sensitivity Analysis and Duality (online).
19. Solutions Procedures for Transportation and Assignment Problems (online).
20. Minimal Spanning Tree (online).
21. Dynamic Programming (online).
Appendix A: Building Spreadsheet Models.
Appendix B: Areas for the Standard Normal Distribution.
Appendix C: Values of e–λ.
Appendix D: References and Bibliography.
Appendix E: Self-Test Solutions and Answers to Even-Numbered Problems (online only).

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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AE An Introduction to Management Science: Quantitative Approach

  • ISBN-10: 9814834181
  • ISBN-13: 9789814834186

Price USD$ 249.95

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