AE Foundations of Business,
6th Edition

William M. Pride, Robert J. Hughes, Jack R. Kapoor

ISBN-13: 9789814834407 | ISBN-10: 9814834408

Copyright 2019

| Published 2018

| 560 pages

List Price USD $124.95


Recognized for its concise, easy-to-understand approach, Pride/Hughes/Kapoor's FOUNDATIONS OF BUSINESS, 6E helps students build the solid foundation they need to succeed in today's competitive business world and in their personal lives. Up-to-date coverage presents forms of business ownership, management and organization, human resources management, marketing, social media and e-business, information systems, accounting, and finance. Students study how a nation's economy affects both individuals and business, ethics and social responsibility, small business and entrepreneurship, and the global environment. In addition, new cutting-edge topics examine the impact of social media on business, international business, green and socially responsible business and sustainability. MindTap online personalized learning experience now offers more activities and decision-making exercises.

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Meet the Authors

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William M. Pride is professor of marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of Cengage Learning’s market-leading FOUNDATIONS OF BUSINESS. Dr. Pride teaches principles of marketing at both undergraduate and graduate levels and consistently solicits student feedback in order to most effectively revise this principles of marketing text. Dr. Pride’s research interests focus on advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India.Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.

  • THIS BOOK HIGHLIGHTS THE THEME OF SUCCESS THROUGHOUT WITH AN EMPHASIS ON BEST PRACTICES. Prepare students for career success as they gain important insights into today's best practices for attaining their individual business and career goals. All-new CareerWorks!, Ethics and Social Responsibility Concerns, Going Green, Using Social Media, and Developing Entrepreneurial Skills features highlight success while connecting to important concepts in each chapter.
  • FIVE ONLINE APPENDIXES PROVIDE MORE DETAIL ON KEY TOPICS. Appendixes provide in-depth exploration into "Understanding Personal Finances and Investments"; "Careers in Business"; "Enhancing Union-Management Relations"; "Risk Management and Insurance"; and "Business Law, Regulation, and Taxation." These helpful appendices are available on the instructor companion site and at the end of the full learning path in MindTap.
  • UPDATED, COMPREHENSIVE INSTRUCTOR'S SUPPORT INCLUDES REVISED TEACHING TOOLS AND PROVEN TEST BANK. The Instructor's Resource Manual (IRM) features easy-to-navigate layouts and classroom activities for each chapter. The instructor companion site includes the IRM, information about MindTap activities, Test Bank, and two PowerPoint® slide decks for student engagement and lectures. Primarily written and class-tested by the text's authors, the Test Bank contains more than 3,000 items tagged by learning objectives, topic, difficulty, business program (AACSB) outcomes, and Bloom's taxonomy level.
  • BUILDING A BUSINESS PLAN PROJECT WALKS STUDENTS THROUGH PREPARING A REAL BUSINESS PLAN. This invaluable project at the end of each part guides students step-by-step through the process of creating an effective business plan.
  • ONGOING VIDEO CASE FEATURES GRAETER'S, A SPECIALTY ICE CREAM RETAILER. This intriguing ongoing Video Case at the end of each part offers a unique, first-hand look into one business' day-to-day operations. Students gain a better understanding of the real challenges that today's business owners face. Students also can apply what they learn by analyzing problems, solutions, and actions taken by the retailer.
  • MINDTAP INCLUDES A WEALTH OF LEARNING RESOURCES TO HELP STUDENTS UNDERSTAND AND RETAIN CONCEPTS. Students can explore video materials from real companies or take practice exams that use questions similar to the Test Bank to ease exam anxiety through Adaptive Test Prep. Students can also study and create flashcards, review PowerPoint® slides, and apply concepts through experiential activities such as You Make the Decision activities, Group Projects, Role Plays, and Business Plan Assignments. These decision-making exercises help elevate student thinking.
  • UPDATED "WHY SHOULD YOU CARE" AND "INSIDE BUSINESS" FEATURES EMPHASIZE THE RELEVANCE OF TODAY'S BUSINESS ISSUES IN STUDENTS' LIVES. These "Why Should You Care" and "Inside Business" features highlight timely business challenges as they begin each chapter and draw students into the material that follows.
  • END-OF-CHAPTER VIDEO CASES HIGHLIGHT AN ACTUAL ORGANIZATION SUCCESSFULLY APPLYING THE CHAPTER'S CONCEPTS. Engaging Video Cases in each chapter focus on a successful, real-world company that uses concepts from the chapter content in real-world situations. Accompanying questions encourage students to closely examine the keys to success.

Table of Contents

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1. Exploring the World of Business and Economics.
2. Ethics and Social Responsibility in Business.
3. Global Business.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
14. Exploring Social Media and e-Business.
15. Using Management and Accounting Information.
16. Mastering Financial Management.
Online Appendices:
Appendix A: Understanding Personal Finances and Investments.
Appendix B: Careers in Business.
Appendix C: Enhancing Union-Management Relations.
Appendix D: Risk Management and Insurance.
Appendix E: Business Law, Regulation, and Taxation.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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AE Foundations of Business

  • ISBN-10: 9814834408
  • ISBN-13: 9789814834407

Price USD$ 124.95


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