Public Speaking,
5th Edition

Stephanie J. Coopman, James Lull

ISBN-13: 9780357656754
Copyright 2024 | Published
420 pages | List Price: USD $187.95

Employers rank communication skills -- not technical knowledge -- as the most important qualification they look for when hiring and promoting people in their workforce. Coopman/Lull's PUBLIC SPEAKING: THE EVOLVING ART, 5th edition, helps you acquire the diverse skills you need for making effective classroom and workplace presentations -- both in person and online (aka "distance speaking"). The authors' wealth of insight ranges from how to mindfully manage increased speaker anxiety and critically assess the credibility of information sources to expert tips on research, digital literacy and maximizing tools like PowerPoint for in-person and online presentations. Technologically up to date, clearly written and packed with examples from popular culture, sports, politics and quality social media influencers, this book delivers the most engaging and complete public speaking guide available.


1. The Evolving Art of Public Speaking.
2. Building Your Confidence.
3. Listening.
4. Developing Your Purpose and Topic.
5. Adapting to Your Audience.
6. Researching Your Topic.
7. Supporting Your Ideas.
8. Organizing and Outlining Your Speech.
9. Beginning and Ending Your Speech.
10. Using Language Effectively.
11. Integrating Presentation Media.
12. Delivering Your Speech.
13. Informative Speaking.
14. Persuasive Speaking.
15. Understanding Argument.
16. Distance Speaking and Media Appearances.
17. Special Occasion and Group Presentations.

  • Stephanie J. Coopman

    Stephanie J. Coopman is professor of communication studies at San José State University. She served as department chair for five years and chair of the SJSU University Council of Chairs and Directors for three years. A recipient of the SJSU College of Social Sciences Teaching Excellence Award, she has taught public speaking since the start of her career and has conducted numerous professional development sessions on public speaking and communication pedagogy. Dr. Coopman's research interests include experiential learning, team communication, online representations of identity and communication competence. She contributes 20 percent of her royalties from the sale of PUBLIC SPEAKING: THE EVOLVING ART to the Robert R. Zimmermann "Dr. Bob" Scholarship fund for students and the Dr. Robert R. "Dr. Bob" Zimmermann Endowed Teaching Chair Award for faculty at Delta College in University Center, Michigan. She earned her Ph.D. from the University of Kentucky.

  • James Lull

    James Lull is professor emeritus of communication studies at San José State University. He has taught public speaking for more than 25 years and is a recipient of the National Communication Association's Golden Anniversary Monograph Award. An internationally recognized leader in media studies and cultural analysis, Dr. Lull is the author or editor of more than a dozen books, including EVOLUTIONARY COMMUNICATION: AN INTRODUCTION, and many articles published in the top journals in the field. In addition, he is the founder and host of the Evolutionary Communication channel on YouTube. Dr. Lull earned his Ph.D. from the University of Wisconsin-Madison. He holds honorary doctorates and professorships from several universities in Europe and Latin America, where he regularly gives plenary addresses and seminars.

  • The nature of the professional workplace has changed. Speakers now must be proficient in both public speaking and "distance speaking" -- making presentations from remote locations. While in-person speech remains the focus of the 5th edition's instruction, the text also reflects emerging structural changes in society by integrating distance speaking skills with traditional in-person public speaking skills. This integration forms the foundation for a thoughtful re-imagination of public and professional speaking that is progressively taking place in immersive virtual spaces and physical locations.

  • In addition to the usual stress of giving a speech, many college students are also experiencing significantly increased levels of social anxiety prompted by the health crisis and political turmoil of recent years. The 5th edition provides a unique set of special skills to help public speaking students build their confidence by strengthening resilience, committing to mindfulness, practicing proven relaxation techniques, engaging in reframing and applying defusion techniques.

  • Widespread fake news, misinformation, disinformation and alternative facts and realities challenge the ability of today's speakers -- and audiences -- to identify credible information. The authors go into great detail addressing the integrity of factual information and the principles of critical analysis in ways that respond to the global crisis of credibility in the information age.

  • While speech instructors encourage students to use solid evidence and apply logical reasoning to the arguments they prepare and present in their speeches, emotional appeals can be especially powerful too -- especially in persuasive discourse. The 5th edition thoroughly explains how to exploit the power of human emotion in ethical ways that inspire confidence in speakers and persuade audiences.

  • Research and digital literacy -- especially skills that are essential to locating and evaluating supportive material for informative and persuasive speeches -- receive expert attention from the authors, whose academic base is located in the heart of Silicon Valley.

  • Offering a proven -- and fun -- way to successfully start a public speaking course, Chapter 1 now features the ungraded "Speech of Introduction" that prompts students to introduce a classmate. The activity gives learners an early experience with organizing a research objective -- gathering material by interviewing another student in the class -- and addressing an audience by introducing that person to the rest of the class.

  • Known for their clear and engaging writing style, the authors provide numerous contemporary photos and speech examples, giving students current, real-world examples to which they can relate. The book is packed with examples from popular culture that keep students engaged with chapter material, including musical artists like Billie Eilish, athletes such as Steph Curry and famous political figures like Ukrainian President Volodymyr Zelenskyy.

  • A unique, practical pedagogical system embedded in every chapter -- "Read it, Analyze it, Review it" -- gives structure to each chapter and directs students to easy-to-access online material. In addition, "Apply It" boxes show readers how to use their public speaking skills in situations outside the classroom.

  • New research and teaching strategies concerning gender sensitive, aggressive and ableist language, hate speech and humor are integrated throughout.

  • Reflecting the emergence of distance speaking as an essential component of professional communication, the authors offer thorough coverage of audience analysis, including the expanded resources available to help speakers analyze their audiences as well as insight to guide speakers as they navigate today's increased group diversity, additional ways to gather information about the audience beforehand, greater need to adapt their approach to complex audiences and situations, and new techniques for gauging audience feedback.

  • In addition to tips and insights for using tools like PowerPoint to add texture and appeal to in-person presentations, the authors also include substantial material on how to use presentation software for distance speaking occasions, comparing the two platforms in terms of what works best visually and rhetorically in person versus online.

  • The speech to persuade -- the cornerstone of public speaking -- is divided into two types of speech based on content. Common speech subjects like recycle, give blood, volunteer for charity and eat healthier are "practical" persuasion topics, while more weighty topics such as gender equality, immigration policy, assisted suicide and corporal punishment fall into the category of "issued based" persuasion. Identifying and treating these contrasting types of speeches individually helps instructors better manage the persuasive speaking assignment.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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