16th Edition

Kathleen S. Verderber, Deanna D. Sellnow, Rudolph F. Verderber

ISBN-13: 9780357799062
Copyright 2024 | Published
480 pages | List Price: USD $250.95

Become an effective communicator in all your personal and professional endeavors -- live and in-person or virtually -- with Verderber/Sellnow's COMMUNICATE!, 16th EDITION. This book will engage you actively in learning communication theories and best practices in interpersonal, intercultural, group, and formal public speaking/presentation settings. Throughout the book, you will be invited to engage in skill-building exercises and reflect on concepts as they occur in real-life settings, including your personal experiences. COMMUNICATE! is filled with lively contemporary examples, sample student speeches and real-world features that bring theory to life. The discussion of ethics, civil discourse, and listening has been expanded throughout the text as it is critical to effective communication. The role of technology and social media has been fully integrated, as well as evaluating sources to discern misinformation, disinformation, and mal-information and sources from reliable information and trustworthy sources.


1. Foundations of Communication.
2. Perception of Self and Others.
3. Intercultural Communication.
4. Verbal Messages.
5. Nonverbal Messages.
6. Listening.
7. Interpersonal Relationships.
8. Interpersonal Communication.
9. Communicating in Groups.
10. Group Leadership and Problem Solving.
11. Topic Selection and Development.
12. Organizing Your Speech.
13. Presentational Aids.
14. Language and Oral Style.
15. Delivery.
16. Informative Speaking.
17. Persuasive Speaking.
Appendix: Interviewing.

  • Kathleen S. Verderber

    Kathleen S. Verderber is associate professor of management emeritus at Northern Kentucky University. She has consulted with various civic, professional and business organizations. Dr. Verderber has published numerous articles in several journals and presented papers at communication and management conferences. In addition, she is a co-author of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM and SPEAK, all with Cengage, as well as author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. She holds an M.A. in speech communication as well as an MBA and a Ph.D. in organizational behavior from the University of Cincinnati.

  • Deanna D. Sellnow

    Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. Dr. Sellnow has published in regional, national and international journals and served as editor of the JOURNAL OF COMMUNICATION PEDAGOGY, COMMUNICATION TEACHER and the BASIC COMMUNICATION COURSE ANNUAL. She is co-author of COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM and SPEAK, all with Cengage.

  • Rudolph F. Verderber

    Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

  • Expanded discussion of cultural and co-cultural identities as related to effective and ethical communication.

  • Fully integrated examples of communication theories, concepts and strategies as applied to both live and in-person settings, as well as to technologically mediated contexts.

  • Expanded coverage of ethical and unethical communication across contexts and cultures, including the critical role of both effective listening and civil discourse.

  • Fully integrated discussion of mis-, dis-, and mal-information as it occurs across Internet platforms generally and on social media in particular.

  • Completely new “Question of Ethics” features that depict post-pandemic communication contexts, topics and channels.

  • "Speech-Plan Action" steps and activities provide students with concrete steps in speech planning, organizing and presenting. These activities help walk students through the process of preparing and presenting formal speeches one step at a time, making the process more manageable and the product more effective.

  • "Communicating in the World" features illustrate key communication concepts and theories played out in daily life. These features help make abstract concepts concrete as students see them happening in the actual lived experiences of real people.

  • "Diverse Voices" essays target intercultural communication challenges as told by real people who have experienced them. These essays help students see the subtle ways in which cultural norms impact effective (or ineffective) perceptions and communication interactions.

  • Sample Formal Outlines prepared by students and annotated by the authors help readers see how the elements of effective formal presentations are applied to actual speeches.

  • "Apply It!" boxes are threaded through out the chapters. Students are invited to reflect on concepts being discussed as they occur or have occurred in their personal or professional lives.

  • Scientific Terminology and Translations are used intentionally and defined simply to empower students to learn the terms of the discipline in ways that make them intelligible regardless of the reader’s academic area(s) of study/expertise.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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