Business Ethics,
11th Edition

Part I: AN OVERVIEW OF BUSINESS ETHICS.
1. The Importance of Business Ethics.
2. Stakeholder Relationships, Social Responsibility, and Corporate Governance.
Part II: ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS.
3. Emerging Business Ethics Issues.
4. The Institutionalization of Business Ethics.
Part III: THE DECISION-MAKING PROCESS.
5. Ethical Decision Making and Ethical Leadership.
6. Individual Factors: Moral Philosophies and Values.
7. Organizational Factors: The Role of Ethical Culture and Relationships.
Part IV: IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY.
8. Developing an Effective Ethics Program.
9. Managing and Controlling Ethics Programs.
10. Ethical Leadership.
11. Business Ethics in a Global Economy.
12. Sustainability: Ethical and Social Responsibility Dimensions
Part V: CASES.
1. Monsanto Attempts to Balance Stakeholder Interests.
2. Starbucks' Mission: Social Responsibility and Brand Strength.
3. Walmart Manages Ethical and Compliance Challenges.
4. Managing Risks in the Oil Industry.
5. New Belgium Brewing: Ethical and Environmental Responsibility.
6. National Collegiate Athletic Association: Football Compliance.
7. Google: The Quest to Balance Privacy with Profits.
8. Zappos: Delivering Happiness to Stakeholders.
9. Enron: Questionable Accounting Leads to Collapse.
10. Home Depot Implements Stakeholder Orientation.
11. Frauds of the Century.
12. Insider Trading at the Galleon Group.
13. Whole Foods Strives to Be an Ethical Corporate Citizen.
14. Apple Inc.'s Ethical Successes and Challenges.
15. PepsiCo's Journey Toward an Ethical and Socially Responsible Culture.
16. Recreational Equipment Incorporated (REI): A Responsible Retail Cooperative.
17. Better Business Bureau: Protecting Consumers and Dealing with Organizational Ethics Challenges.
18. Managing the Risks of Bribery in Global Business.
19. Mattel Responds to Ethical Challenges.
20. Best Buy Fights Against Electronic Waste.

• O. C. Ferrell

  O. C. Ferrell is the James T. Pursell Sr. Eminent Scholar Chair in Ethics and director of the Center for Ethical Organizational Cultures in the Raymond J. Harbert College of Business at Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. He also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. Dr. Ferrell received his Ph.D. in marketing from Louisiana State University. He is a past president of the Academic Council of the American Marketing Association and previously chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition, Dr. Ferrell is past president of the Academy of Marketing Science, where he also served as vice president of publications. He is a member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. Dr. Ferrell has received a Lifetime Achievement Award from the Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students as well as the Harold Berkman Lifetime Service Award and the Cutco Vector Distinguished Marketing Educator Award -- both from the Academy of Marketing Science. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.

• John Fraedrich

  John Fraedrich is the Jannetides Professor of Business Ethics at Southern Illinois University. He received his B.S. from Brigham Young and M.S. and Ph.D. from Texas A&M University. He has written more than 50 books, articles and proceedings, primarily related to the application of ethics and values. He has also represented academia at the ambassador level in Washington D.C. Considered one of the world's top ethics researchers, Dr. Fraedrich was among 50 marketing ethics professors selected to participate in the International Consortium on Ethics and Social Responsibility. On a global level, Dr. Fraedrich has helped affect business ethics dialogue as the only ethics professor invited by a former U.S. Secretary of State to participate in an executive seminar on globalization and its implications and challenges for societies, corporate responsibility and public policy. This seminar included ambassadors and economic ministers from Argentina, Australia, Bosnia/Herzegovina, Germany, the Republic of Georgia, Lesotho, Mexico, Peru and Poland, as well as Fortune 100 firms such as Raytheon, Lockheed-Martin and Sumitomo Corporation. Dr. Fraedrich has also taught for the Department of the Army at the Brigadier General Officer-level concerning "The Consequences of Power." He is also author of an integrated application-oriented ethics software for academics and Fortune 500 corporations.

• Ferrell

  Linda Ferrell is the Globe Life Professor of Marketing and Business Ethics at Auburn University, having previously served as chair of the marketing department. She was formerly the Distinguished Professor of Leadership and Business Ethics at Belmont University. She earned her Ph.D. in business administration with a concentration in management from the University of Memphis. She has also taught at the University of Tampa, Colorado State University, University of Northern Colorado, University of Memphis and University of Wyoming. In addition, she team-taught marketing strategy classes at Thammasat University in Bangkok, Thailand for 16 years. Dr. Ferrell's work experience as an account executive for McDonald’s and Pizza Hut’s advertising agencies supports her teaching of advertising, marketing strategy, marketing ethics and marketing principles. She has written for numerous professional publications, including the Journal of Public Policy & Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, AMS Review, Journal of Marketing Theory and Practice, Journal of Academic Ethics, Journal of Marketing Education, Marketing Education Review, Journal of Teaching Business Ethics, Marketing Management Journal and Case Research Journal. She has co-authored numerous books, including BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, BUSINESS AND SOCIETY and INTRODUCTION TO BUSINESS. Dr. Ferrell is a past president of the Academy of Marketing Science and past president of the Marketing Management Association. She serves on the college advisory board for Cutco/Vector. She is also on the board, executive committee and academic advisory committee of the Direct Selling Education Foundation. She has served as an expert witness in cases related to advertising, business ethics and consumer protection.

• Ethics Self-Assessments act as a guide for how in tune students are to ethical issues.

• An "Ethical Dilemma" at the opening of each chapter highlights a realistic situation and provides guided discussion questions on how the dilemma could be resolved. Chapter-ending "Resolving Ethical Business Challenges" are mini-cases that give your students an opportunity to put what they have learned into action as they use their critical-thinking skills to address realistic ethical issues.

• New simulation presents 40 business vignettes and 120 questions tied directly to the 11th edition chapters.

• Updated Check Your E.Q. (Ethics Quotient) exercises will help your students identify key concepts, initiate discussion, enhance problem-solving skills, and provide an opportunity for self-assessment.

• All 20 of the original cases in this edition are either new or have been substantially updated by the authors, as well as additional cases in the MindTap®, where faculty can modify the case selection to meet their specific course objectives.

• MindTap® is a personalized classroom management experience that promotes better outcomes with relevant assignments that guide students to analyze, apply, and improve thinking while you measure skills and outcomes with ease.

• Ethics Self-Assessments act as a guide for how in tune students are to ethical issues.

• An "Ethical Dilemma" at the opening of each chapter highlights a realistic situation and provides guided discussion questions on how the dilemma could be resolved. Chapter-ending "Resolving Ethical Business Challenges" are mini-cases that gives you an opportunity to put what they have learned into action as they use their critical-thinking skills to address realistic ethical issues.

• New simulation presents 40 business vignettes and 120 questions tied directly to the 11th edition chapters.

• Updated Check Your E.Q. (Ethics Quotient) exercises will help you identify key concepts, initiate discussion, enhance problem-solving skills, and provide an opportunity for self-assessment.

• All 20 of the original cases in this edition are either new or have been substantially updated by the authors, as well as additional cases in the MindTap®.

• MindTap® is a personalized classroom management experience that promotes better outcomes with relevant assignments that guide students to analyze, apply, and improve thinking while you measure skills and outcomes with ease.

• This market-leading text emphasizes decision-making, leadership, and strategy as it illustrates how to develop, implement, and audit an effective ethics program in a global environment.

• Ensuring your students get the most from the course, the text's rich pedagogical program includes Chapter Objectives, a Chapter Outline, a detailed Chapter Summary, and Check Your E.Q. (Ethics Quotient) exercises that help students identify key concepts, initiate discussion, enhance problem-solving skills, and provide an opportunity for self-assessment.

• The text is packed with real-world, hands-on applicationsplacing your students in the role of decision maker. An "Ethical Dilemma" at the opening of each chapter highlights a realistic situation and provides guided discussion questions on how the dilemma could be resolved. Chapter-ending "Resolving Ethical Business Challenges" are mini-cases that give your students an opportunity to put what they have learned into action as they use their critical-thinking skills to address realistic ethical issues.

• Role-play cases in the Instructor's Resource Manual provide excellent culminating experiences for your students to integrate concepts covered in the text. Cases are also effective as ongoing exercises to provide your students with extensive opportunities for interacting and making ethical decisions.

• This market-leading text emphasizes decision-making, leadership, and strategy as it illustrates how to develop, implement, and audit an effective ethics program in a global environment.

• Ensuring you get the most from the course, the text's rich pedagogical program includes Chapter Objectives, a Chapter Outline, a detailed Chapter Summary, and Check Your E.Q. (Ethics Quotient) exercises that help you identify key concepts, initiate discussion, enhance problem-solving skills, and provide an opportunity for self-assessment.

• The text is packed with real-world, hands-on applications --placing you in the role of the decision maker. An "Ethical Dilemma" at the opening of each chapter highlights a realistic situation and provides guided discussion questions on how the dilemma could be resolved. Chapter-ending "Resolving Ethical Business Challenges" are mini-cases that give you an opportunity to put what you have learned into action as you use your critical-thinking skills to address realistic ethical issues.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Cengage Testing, powered by Cognero® for Ferrell/Fraedrich/Ferrell's Business Ethics: Ethical Decision Making & Cases
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Cengage Testing, powered by Cognero® for Ferrell/Fraedrich/Ferrell's Business Ethics: Ethical Decision Making & Cases, Instant Access
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DVD for Ferrell/Fraedrich/Ferrell's Business Ethics: Ethical Decision Making & Cases, 11th
9781305641563

Instructor's Companion Website for Ferrell/Fraedrich/Ferrell's Business Ethics: Ethical Decision Making & Cases
9781305500860

VitalSource eBook: Business Ethics 12 Months
9788000011615

MindTap: Business Ethics 12 Months
9781337018036