Media Now,
10th Edition

Joseph Straubhaar, Robert LaRose, Lucinda Davenport

ISBN-13: 9781305950849
Copyright 2018 | Published
592 pages | List Price: USD $187.95

Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success.


1. The Changing Media.
2. Media and Society.
3. Books. 4. Print to Digital Newspapers.
5. Magazines.
6. Recorded Music.
7. Radio.
8. Film and Video.
9. Television.
10. The Internet.
11. The Third Screen: Smartphones and Tablets.
12. Video Games.
13. Public Relations.
14. Advertising.
15. Media Uses and Impacts.
16. Media Policy and Law.
17. Media Ethics.
18. Global Communications Media.

  • Joseph Straubhaar

    Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communication in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication at the University of Texas at Austin. He previously served as Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. Dr. Straubhaar has published books, articles, and essays on international communication, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics. His primary teaching, research, and writing interests include global media, international communication and cultural theory, the digital divide in the United States and other countries, and global television studies. In addition to his own research in Latin America, Asia, and Africa, Dr. Straubhaar has taken student groups to Latin America and Asia, and he has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. Currently he serves on the editorial boards of COMMUNICATION THEORY, MEDIA INDUSTRIES, CHINESE JOURNAL OF COMMUNICATION, JOURNAL OF LATIN AMERICAN COMMUNICATION RESEARCH, STUDIES IN LATIN AMERICAN POPULAR CULTURE, COMUNICACIÓN E CULTURA, and REVISTA INTERCOM. Visit Professor Straubhaar at

  • Robert LaRose

    Dr. Robert LaRose is an Emeritus full professor in the Department of Media and Information at Michigan State University. He was recently honored with the MSU William J. Beal Outstanding Faculty Award. Other accolades include the Outstanding Article Award of the Year in the field of communication from the International Communication Association and the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper "The Problem of Media Habits". Dr. LaRose conducts research on the uses and effects of the Internet and has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Professor LaRose at

  • Lucinda Davenport

    Dr. Lucinda Davenport is the Director of the School of Journalism at Michigan State University, a nationally accredited program since 1949. She previously served as Associate Dean for Graduate Studies in the College of Communication Arts and Sciences, among other administrative positions. In addition to the Michigan State University Excellence in Teaching Award and the College of Communication Arts and Sciences Faculty Impact Award, she has earned national honors for her research, which focuses mainly on news media and innovative technology, media history, and journalistic ethics. Dr. Davenport has professional experience in newspaper, radio, television, public relations, and digital news, and she is known to be an innovator with digital news and journalism education. She earned her Ph.D. in mass communication from Ohio University, an MA in journalism from the University of Iowa, and a BA double major in journalism and Radio/TV/Film from Baylor University. Her master's thesis and doctoral dissertation were firsts in the country on computerized information services and online news. Visit Dr. Davenport at

  • Thoroughly updated to reflect the latest developments, trends, and issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, begins its cutting-edge coverage with "Media and the Information Age". Chapter 1, The Changing Media, examines how smartphone and tablet apps expand conventional typologies of communication. It also charts the end game in the conversion of conventional media to digital forms. Chapter 2, Media and Society, considers the new business models that are emerging in social media and tracks recent trends in the adoption of media forms old and new.

  • Chapter 3 traces the evolution of technology, content, audiences, and multiple delivery methods (print, audio, and digital) for books, along with the effects of those changes on the industry and consumers.

  • Highlighting the positive impact of journalism on the growth of democracy, Chapter 4, Print to Digital Newspapers, analyzes the industry as it evolves with the digital landscape toward immersive journalism and experiments with changes in its business model.

  • A full chapter is now devoted to Magazines and examines the good influence of (muckraking) content on society, the expansion of genres, and the shifts that technology, audiences, and owners have caused in the industry.

  • Chapter 6, Recorded Music, tracks how the music industry copes with declining sales by exploring new outlets for music on the Internet, such as streaming music services. In the Radio chapter, students examine the Internet "cloud music" trend, evolving Internet radio, and their impact on conventional broadcasting.

  • Chapter 8, Film and Video, analyzes how the industry prospers through premium ticket sales in 3-D and IMAX venues and tries to take advantage of streaming services like Netflix -- all while changing global distribution to fight piracy and maximize growing international revenues.

  • Chapter 9 explores how the basic nature of television and its conventional business models are evolving in response to the challenge of streaming media with new business models even as a new golden age of television drama fills the home screen.

  • The Internet chapter scrutinizes trends that are leading to a decline in Internet use in American homes as social media apps challenge the conventional PC-oriented model.

  • Chapter 11, The Third Screen: Smartphones and Tablets, monitors the latest trends in mobile apps and the evolution of smartphones into an entertainment and advertising medium, while Chapter 12, Video Games, profiles a rapidly changing industry and anticipates the impact of virtual reality and augmented reality.

  • The Public Relations chapter gives students an up-close of view of how social media present new opportunities, tools, and ways to communicate to various publics across the country and to other cultures throughout the world, while the chapter on Advertising thoroughly examines mobile advertising trends and the growing threats to consumer privacy.

  • Offering expanded coverage of new media, Chapter 15, Media Uses and Impacts, takes a closer look at the relationship between media consumption and well-being. Chapter 16, Media Policy and Law, considers the implications of new FCC rulings on network neutrality and universal access.

  • Equipping students for real-world practice, an entire chapter is devoted to Media Ethics. Chapter 17 expounds on professional responsibility to society, the processes of ethical decision-making, and the importance of ethical behavior that has magnified with the new challenges brought about by social media.

  • Incorporating the latest trends and issues, Chapter 18, Global Communications Media, investigates the impact of social media and smartphones on a wide variety of global media use and accelerating global film, television, and music flows.

  • Figures: Updated with the latest data, vibrant visuals integrated throughout capture key trends and statistics in an accessible and graphically appealing style common to the new media.

  • Media Literacy: Included within each media chapter, Media Literacy sections focus on key issues regarding the impact of media on culture and society, encouraging students to think critically and analyze issues related to their own consumption of media. This edition emphasizes privacy issues and changes in media ownership patterns that affect consumers.

  • Featured Boxes: Four types of boxes appear in the text, each designed to target specific issues and pique students' interest: Media and Culture highlights cultural issues in the media; Technology Demystified clearly explains technological information; Your Media Career guides readers to "hot spots" in media industries; and World View encourages a more global perspective.

  • Hands-On Application: Helping students maximize their study time and course success, Stop & Review questions in each chapter enable students to assess their understanding of key material as they progress through the text, while Summary & Review sections conclude each chapter with questions and brief narrative answers.

  • MindTap® for Communication Arts: With its highly personalized, online digital learning platform, MindTap® provides students with an immersive learning experience that builds critical thinking skills. Through a carefully designed chapter-based learning path, MindTap® enables students to easily identify the chapter's learning objectives, read the chapter, test their content knowledge, and reflect on what they've learned. The course is as flexible as you want it to be: you can add your own activities, PowerPoint slides, videos, and Google docs -- or simply select from the available content and rearrange the parts to suit the needs of your course. Analytics and reports provide a snapshot of class progress, time in course, engagement, and completion rates.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Cengage Testing, powered by Cognero® for Straubhaar/Larose/Davenport’s Media Now: Understanding Media, Culture, and Technology

Cengage Testing, powered by Cognero® for Straubhaar/Larose/Davenport's Media Now: Understanding Media, Culture, and Technology, Instant Access




Instructor's Web Site for Straubhaar/Larose/Davenport’s Media Now: Understanding Media, Culture, and Technology

Online Instructor's Resource Manual for Straubhaar/Larose/Davenport’s Media Now: Understanding Media, Culture, and Technology




VitalSource eBook: Media Now 12 Months

MindTap: Media Now 12 Months