4th Edition

Dr. Charles P. Griner

ISBN-13: 9781337390705
Copyright 2019 | Published
448 pages | List Price: USD $235.95

Master the basics of constructing floral arrangements and explore your creativity with this engaging, reader-friendly text. FLORICULTURE: DESIGNING AND MERCHANDISING, Fourth Edition, provides a comprehensive introduction to the floral design industry and includes step-by-step instructions--complete with high-quality images and detailed material lists--for a wide range of floral design projects. Projects are built around low-cost materials to help you avoid breaking the budget, but the author also offers insights related to alternate materials you’re likely to find in a typical floral shop today.


1. Exploring Careers in the Retail Flower Business.
2. The History of Floral Design.
3. Principles of Design.
4. Selection of Cut Flowers and Greens.
5. Conditioning and Storing Cut Flowers and Greens.
6. Mechanics and Supplies Used in Floral Design.
7. Selecting Wire and Wiring Flowers.
8. Selecting Ribbons and Tying Bows.
9. Boutonnieres and Corsages.
10. Bud Vases.
11. Circular Arrangements.
12. Triangular Arrangements.
13. Line Arrangements.
14. Constructing Wreaths.
15. Holiday Arrangements.
16. Wedding Flowers.
17. Sympathy Flowers.
18. Drying Flowers.
19. Arranging Permanent Flowers.
20. Selecting Indoor Plants.
21. Decorating Potted Plants.
22. Pricing Strategies.
23. Selling in the Flower Shop.
24. Displays.
25. Delivery.
26. Professional Organizations.
Appendix A: Cut Flowers.
Appendix B: Cut Foliages.
Appendix C: Dried Materials.
Appendix D: Foliage Houseplants.
Appendix E: Permanent Flowering Potted Plants.
Appendix F: Temporary Flowering Potted Plants.
Appendix G: Flower Arrangement Rating Scale.
Appendix H: Floral Design Related Websites.
Appendix I: Suggested Supervised Agricultural Experience Activities.

  • Dr. Charles P. Griner

    Charles P. Griner is a leader in the development of the original curriculum in Horticulture for the State of Georgia. He retired from Colquitt County High School, Moultrie, Georgia after 40 years in education. In 1978, Dr. Griner was named Colquitt County High School’s Teacher of the Year and was Abraham Baldwin Agricultural College Alumni Association’s Educator of the Year in 1997. He is also the recipient of the Lifetime Achievement Award from National Vocational Agriculture Teachers Association in 2003 and was elected to the Georgia Agricultural Education Hall of Fame in 2004. Dr. Griner has taught numerous workshops in Floral Design for Horticulture teachers and has taught numerous winners in state floral design competitions. He holds a Bachelor of Science Degree, a Master of Education Degree, and Educational Specialist Degrees in Agricultural Education from The University of Georgia. He earned a Doctorate Degree in Vocational Education from Virginia Polytechnic Institute and State University.

  • The author has revised and updated text content to reflect current practices in the industry, including the use of alternate filler, greenery, and flowers often featured in more modern designs by today’s floral shops.

  • All-new, high-quality photography and an updated, visually engaging design make material highly appealing for today’s visual learners, inspiring greater interest in the floral design industry and its practices.

  • Step-by-step projects are now organized into “Procedures” highlighting various techniques and arrangements, enabling readers to easily reference material for review purposes. Each “Procedure” is accompanied by a photo of relevant tools, materials, and mechanics, making it easy to plan and complete construction of the arrangement.

  • New “Exploring Your Creativity” features introduce alternate arrangements for many projects, as well as suggesting various materials that can be used to create a unique and personalized design.

  • Units are organized logically to help readers master fundamental concepts, build progressively more advanced knowledge and skills, and gain a strong understanding of the floral design industry and its many elements.

  • A unit on career opportunities introduces readers to the retail flower business, highlighting important job skills and offering tips on securing a job and forging a successful career in the industry.

  • A “Flower Arrangement Rating Scale” offers readers a consistent and effective way to evaluate their own floral designs and arrangements--and identify opportunities for improvement.

  • The text includes suggestions on supervised agricultural experience activities and floral design-related websites to provide readers with ways to expand their industry knowledge and experience outside the classroom.

  • A section on business operations and professional development provides insights on running a retail flower shop, including units on pricing strategies, the art of selling, arranging floral displays, delivery, and professional organizations for continuing education.

  • Extensive appendices provide useful and important reference material, including photo glossaries of different types of cut flowers, cut foliages, dried materials, foliage houseplants, permanent and temporary flowering potted plants, and more.

  • Agriscience MindTap for Griner’s FLORICULTURE: DESIGNING & MERCHANDISING, Fourth Edition, is an integrated course offering that delivers a complete digital experience for students and instructors alike. Highly customizable, it combines an enhanced ebook with engaging interactive resources, such as auto-graded activities and quizzing, games, PowerPoint® presentations (by unit), visual flashcards, video clips, and much more.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Cengage Testing, powered by Cognero® for Griner's Floriculture: Designing & Merchandising

Cengage Testing, powered by Cognero® for Griner's Floriculture: Designing & Merchandising, Instant Access

Instructor Companion Website for Griner's Floriculture: Designing & Merchandising, 4th