Through ongoing research into students’ workflows and preferences, GLOBAL from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative experience – all at an affordable price. New for this edition, students explore GLOBAL anywhere, anytime. With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, GLOBAL engages students of all generations and learning styles, and integrates seamlessly into your Global Business Course. GLOBAL4 features all-new animated PengAtlas maps, cutting-edge examples, and chapter introduction videos.
PART I: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Politics, Laws, & Economics.
3. Emphasizing Cultures, Ethics, & Norms.
4. Leveraging Resources & Capabilities.
PART II: ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing with Foreign Exchange.
8. Capitalizing on Global & Regional Integration.
PART III: MANAGING AROUND THE WORLD.
9. Growing & Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Making Alliances & Acquisitions Work.
12. Strategizing, Structuring, & Learning Around the World.
PART IV: BUILDING FUNCTIONAL EXCELLENCE
13. Managing Human Resources Globally.
14. Competing on Marketing & Supply Chain Management
15. Managing Corporate Social Responsibility Globally.
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Mike W. Peng
Mike Peng is the Jindal Chair of Global Strategy at The University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a fellow of the Academy of International Business (AIB) and the Asia Academy of Management (AAOM). Dr. Peng holds a bachelor’s degree from Winona State University in Minnesota and a Ph.D. from the University of Washington, Seattle. He has served on the faculty at the Ohio State University, University of Hawaii and Chinese University of Hong Kong. He has also held visiting or courtesy appointments in Australia, Brazil, Britain, Canada, China, Denmark, Hong Kong and Vietnam. Truly global in scope, Dr. Peng’s research has investigated firm strategies in Africa, Asia, Europe and North and South America. With more than 160 articles and five books, Dr. Peng is one of the most prolific and influential scholars in global strategy. Used in more than 40 countries, his textbooks on global business and strategy are world market-leaders that have been translated into Chinese, Portuguese and Spanish. He has more than 50,000 Google citations, and both the United Nations and the World Bank have cited his work. Among the top 0.1% of most cited researchers worldwide, Dr. Peng is one of only 101 top scholars in business and economics listed among Highly Cited Researchers (compiled by Clarivate Analytics/Web of Science based on citation impact) in 2020. He has been on this distinguished list every year since 2014 and is the only global business text author to have attained this honor. Dr. Peng’s consulting clients include AstraZeneca, Berlitz, Canada Research Chair, MTR Hong Kong, Nationwide, SAFRAN, Texas Instruments, UK Government Office for Science and World Bank.
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With the unique StudyBits™ functionality, students easily collect notes and create StudyBits™ from interactive content to collect what’s important. And intuitive tagging and filtering options helps students maximize their study efforts as they make flashcards, take practice quizzes, view related content, and track their progress all in one place!
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Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student’s workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price.
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Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course.
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Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation.
Cengage Testing, powered by Cognero® for Peng's GLOBAL
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Cengage Testing, powered by Cognero® for Peng's GLOBAL, Instant Access
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MindTap: GLOBAL 4 12 Months
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