Agribusiness Fundamentals and Applications, Soft Cover,
2nd Edition

Cliff Ricketts, PhD., Kristina G. Ricketts

ISBN-13: 9781337904575
Copyright 2018 | Published
512 pages | List Price: USD $104.95

Agribusiness: Fundamentals and Applications, second edition, discusses the broad spectrum of the agribusiness world. Several chapters focus on the agricultural input sector, which are the supplies and services needed by ranchers, farmers, and or other production agriculturists. Some examples include the feed, seed, fertilizer, chemical, and farm machinery agribusinesses. Once basic production economics and farm management are discussed, several more chapters cover the agribusiness output sectors that include agribusinesses, which move food and fiber from the farms and ranches to the consumer. The fundamentals and applications of agribusiness are detailed showing how products go from their source to the consumer highlighting the many steps in this process. Basic principles of commodity marketing, international agriculture marketing and food and fiber processing channels are some of the topics explored in detail. Basic agricultural economic principles are discussed to assist the user to better manage an agribusiness. This book not only discusses employment opportunities, but also explains how to start-up, run and manage your own agribusiness.


Unit I: Introduction to Agribusiness
Chapter 1: Agriculture and Agribusiness
Chapter 2: Agricultural Economics and the American Economy
Chapter 3: The Size and Importance of Agribusiness
Chapter 4: Emerging Agribusiness Technologies

Unit II: Starting and Running an Agribusiness
Chapter 5: Planning and Organizing an Agribusiness
Chapter 6: Types of Agribusiness
Chapter 7: Personal Financial Management
Chapter 8: Agribusiness Record Keeping and Accounting
Chapter 9: Human Resource Management
Chapter 10: Farm Management

Unit III: The Agribusiness Input Sector
Chapter 11: The Agribusiness Input Sector
Chapter 12: Agricultural Policy
Chapter 13: Agribusiness Input Services: Credit

Unit IV: The Agribusiness Output (Marketing) Sector
Chapter 14: Basic Principles of Agrimarketing
Chapter 15: Commodity (Futures) Marketing
Chapter 16: International Agriculture Marketing
Chapter 17: Agrimarketing Channels

Unit V: Agricultural Economics
Chapter 18: Production Economics
Chapter 19: Economic Activity and Analysis


  • Cliff Ricketts, PhD.

    Cliff Ricketts holds a Bachelor of Science in Agricultural Education and a Masters of Education (Administration and Supervision) from the University of Tennessee. He received his PhD in Agricultural and Teacher Education from Ohio State University. The winner of several prestigious awards (including AGR Agricultural Teacher of the Year and FFA Blue & Gold Award), Dr. Ricketts has taught a wide variety of Agricultural Education and Teaching Methods courses over his fifteen-year career. He is currently a Professor of Agricultural Education in the Department of Agribusiness and Agriscience at Middle Tennessee State University in Murfreesboro, Tennessee.

  • Kristina G. Ricketts

    Kristina G. Ricketts was born and raised in Lincoln, Nebraska. Upon graduating from high school, she pursued and graduated with a degree in Agricultural Leadership, Education and Communication from the University of Nebraska- Lincoln. Continuing in the academic line, she moved to Gainesville, Florida and received a Master’s degree in 2003, and a Ph.D. in 2005- both from the University of Florida, within the field of agricultural leadership, collaborative leadership and youth leadership development. She is presently an Assistant Professor within the Department of Agricultural Extension Education at the University of Kentucky.

  • New Chapter on financing the agribusiness to explain to production agriculturalist or agribusiness owner the factors when considering a loan such as returns, repayment and risk.

  • New chapter on managing human resources to explain to agribusiness owners how to more effectively work with and motivate their employees to get maximum performance and productivity.

  • Two chapters have been added to emphasize the agricultural economic concepts and applications to running a farm or agribusiness.

  • Written and formatted for easy reading, comprehension, and application

  • Each chapter begins with performance objectives to guide the reader to desired learning outcomes.

  • Inclusive coverage of the agriculture industry includes agribusinesses that supply inputs to the farmer, rancher and other production agriculturists.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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