Business in Context,
7th Edition

David Needle, Jane Burns

ISBN-13: 9781473758391
Copyright 2019 | Published
656 pages | List Price: USD $68.25
Purchase Enquiry INSTRUCTOR’S eREVIEW COPY

1. The Concept of Business in Context

Part I: The Environmental Context
2. Globalization
3. The Environment and Business: The Economy and the State
4. The Environment and Business: Technology and Labour
5. Cultural and Institutional Frameworks

Part II: Organisational and Strategic Contexts
6. Organizational Aspects of Business
7. Management and Leadership
8. Strategy
9. Business Ethics and Corporate Social Responsibility

Part III: The Activities Context
10. Innovation
11. Operations
12. Marketing
13. Human Resource Management
14. Finance and Accounting