Unlikely Innovation: How Corporations Innovate to Lead Their Markets,1st Edition,
1st Edition

Sarah Lai Yin Cheah, Maw Der Foo, Wu Shineng Luke

Unlikely Innovation: How Corporations Innovate to Lead Their Markets,1st Edition
    ISBN-13: 9789814866460
    Copyright 2019 | Published
    119 pages | List Price: USD $35.00

    Unlikely Innovation traces the journey of five corporations (BreadTalk, SPH Media Fund, DBS Foundation, IBM and Zara) in pursuing corporate innovation and entrepreneurship to fend off competition in their markets. It adopts a case study approach to highlight the challenges and dilemma that each of the five firms encountered in the face of technological disruptions and new competition, and how they adopted new strategies to deal with internal and external factors, as well as transform the organization to minimize the threats and seize the opportunities presented. Unlikely Innovation is written for professionals and managers who have the mandate to grow their business and individuals who are interested in applying the latest concepts of innovation to advance their career.

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    Preface
    About the Authors
    Case Study 1
    Breadtalk Group: Bringing in the Dough
    Case Study 2
    SPH Media Fund: Crossroads in Corporate Venture Capital
    Case Study 3
    DBS Foundation: Rethinking Corporate Social Responsibility through Social Enterprises
    Case Study 4
    IBM: Boundless Opportunities, Limited Resources
    Case Study 5
    INDITEX (ZARA): Amancio Ortega and the Growth of a Fashion Empire