Unlikely Innovation traces the journey of five corporations (BreadTalk, SPH Media Fund, DBS Foundation, IBM and Zara) in pursuing corporate innovation and entrepreneurship to fend off competition in their markets. It adopts a case study approach to highlight the challenges and dilemma that each of the five firms encountered in the face of technological disruptions and new competition, and how they adopted new strategies to deal with internal and external factors, as well as transform the organization to minimize the threats and seize the opportunities presented. Unlikely Innovation is written for professionals and managers who have the mandate to grow their business and individuals who are interested in applying the latest concepts of innovation to advance their career.
Preface
About the Authors
Case Study 1
Breadtalk Group: Bringing in the Dough
Case Study 2
SPH Media Fund: Crossroads in Corporate Venture Capital
Case Study 3
DBS Foundation: Rethinking Corporate Social Responsibility through Social Enterprises
Case Study 4
IBM: Boundless Opportunities, Limited Resources
Case Study 5
INDITEX (ZARA): Amancio Ortega and the Growth of a Fashion Empire
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Sarah Lai Yin Cheah
Dr. Sarah Cheah Lai Yin is Associate Professor with the National University of Singapore (NUS) Business School, with research and practice in innovation and entrepreneurship, as well as early stage technology incubation and commercialization. She is also faculty associate of the Asia Center for Social Entrepreneurship and Philanthropy (hosted by NUS Business School). Since 2014, she has taught more than 1,500 undergraduates on entrepreneurship and mentored many technology commercialization and start-up projects.
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Maw Der Foo
Dr. Foo Maw Der is an Associate Professor in Nanyang Business School, Nanyang Technological University. He holds honorary/ guest professorships in Jilin University and in Nankai University. He co-founded Startup@Singapore and is a lead organizer of MIT’s $50K, now $100K, business plan competition. Dr. Foo is interested in fair and sustainable business practices.
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Wu Shineng Luke
Luke Wu Shineng is manager at the Institute of Innovation & Entrepreneurship (IIE), which anchors the Area of Excellence in Innovation at Singapore Management University (SMU). He is responsible for the commercialization of SMU research and IIE’s angel club, RAINmakers, where he manages the angel investors and assesses potential deals for them.
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Comprehensive supporting materials for each case
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Useful resource toolkit for instructors in corporate innovation and entrepreneurship
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Comprehensive supporting materials for each case
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Useful resource toolkit for instructors in corporate innovation and entrepreneurship
Cengage eBook: Unlikely Innovation: How Corporations Innovate to Lead Their Markets,1st Edition 12 Months
9788000041728