AE Global Strategy,
5th Edition

Global Literacy Pre-Course Assessment.
PART I: FOUNDATIONS OF GLOBAL STRATEGY.
Strategizing Around the Globe.
Managing Industry Competition.
Leveraging Resources and Capabilities.
Emphasizing Institutions, Cultures, and Ethics.
PART II: BUSINESS-LEVEL STRATEGIES.
Growing and Internationalizing the Entrepreneurial Firm.
Entering Foreign Markets.
Making Strategic Alliances and Networks Work.
Managing Competitive Dynamics.
PART III: CORPORATE-LEVEL STRATEGIES.
Diversifying and Managing Acquisitions Globally.
Strategizing, Structuring, and Innovating Around the World.
Governing the Corporation Around the World.
Strategizing on Corporate Social Responsibility.
Integrative Cases.
Business Insights.
Group Project.
Global Literacy Post-Course Assessment.

• Mike W. Peng

  Mike Peng is the Jindal Chair of Global Strategy at The University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a fellow of the Academy of International Business (AIB) and the Asia Academy of Management (AAOM). Dr. Peng holds a bachelor’s degree from Winona State University in Minnesota and a Ph.D. from the University of Washington, Seattle. He has served on the faculty at the Ohio State University, University of Hawaii and Chinese University of Hong Kong. He has also held visiting or courtesy appointments in Australia, Brazil, Britain, Canada, China, Denmark, Hong Kong and Vietnam. Truly global in scope, Dr. Peng’s research has investigated firm strategies in Africa, Asia, Europe and North and South America. With more than 160 articles and five books, Dr. Peng is one of the most prolific and influential scholars in global strategy. Used in more than 40 countries, his textbooks on global business and strategy are world market-leaders that have been translated into Chinese, Portuguese and Spanish. He has more than 50,000 Google citations, and both the United Nations and the World Bank have cited his work. Among the top 0.1% of most cited researchers worldwide, Dr. Peng is one of only 101 top scholars in business and economics listed among Highly Cited Researchers (compiled by Clarivate Analytics/Web of Science based on citation impact) in 2020. He has been on this distinguished list every year since 2014 and is the only global business text author to have attained this honor. Dr. Peng’s consulting clients include AstraZeneca, Berlitz, Canada Research Chair, MTR Hong Kong, Nationwide, SAFRAN, Texas Instruments, UK Government Office for Science and World Bank.

• NEW CONTENT HIGHLIGHTS THE MOST RECENT DEVELOPMENTS AND DEBATES. This edition helps students make sense of both recent developments and debates in the field, such as the COVID-19 coronavirus challenge, the deglobalization movement, the digital business model, the antitrust case against Big Tech and Brexit.

• STUDENTS LEARN THE NEWEST STRATEGIC BUSINESS TERMS AND CONCEPTS. This edition introduces today's newest global business terms, such as additive manufacturing/3D printing, artificial intelligence, blitzscaling and design thinking as well as environmental, social, and governance (ESG) performance. In addition, students examine extraterritoriality, hybrid organization, pivot, servitization, shareholder democracy, socially responsible investment, socioemotional wealth and unicorns.

• UPDATES HIGHLIGHT THE LATEST RESEARCH FROM THE AUTHOR AND WITHIN THE FIELD. This edition draws on leaders with the most contemporary global strategy research, such as R. D’Aveni on pan-industrials, R. Hoffman on blitzscaling, A. Lee on unicorns, T. Piketty on income inequality and D. Srinivasan and T. Wu on building an antitrust case against Big Tech. These works complement content that focuses on the author’s own cutting-edge research.

• UPDATED BRIEF AND FOCUSED INTEGRATIVE CASES APPEAL TO TODAY'S TIME-STARVED STUDENTS. This edition leverages short and to-the-point Integrative Cases to support your case teaching. These Integrative Cases emphasize critical information while averaging 5-6 pages in length as opposed to traditional 15-20-page cases.

• THE MOST UP-TO-DATE COVERAGE ADDRESSES GLOBAL CHALLENGES AS RECENT AS COVID-19. Content offers the most current presentation among all competing textbooks, with copious coverage on how firms can strategically respond timely issues, such as the COVID-19 coronavirus challenge.

• NUMEROUS DEBATES IN EACH CHAPTER REFLECT CURRENT RESEARCH AND NEW PRACTICES. Students remain engaged and actively participating as each chapter offers a number of captivating debates that draw on today's cutting-edge research and practice.

• VARIETY OF RELEVANT CASES GUIDES READERS THROUGH EACH CHAPTER AND PROMPT INTENSE DISCUSSION. Each chapter opens with an engaging case and closes with an in-depth case. Three lively strategy-in-action boxes in every chapter prompt involvement. Some cases are written in a future tense—such as the closing case, "Is There an Antitrust Case against Big Tech?" and all are designed to generate intense classroom debates.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.