Essentials of Business Communication is a comprehensive textbook on effective business communication in the Asian business environment. The fourth Asia Edition delves into the intricacies of communication specific to Asian business contexts. It covers a wide range of topics, including communication in a global workplace environment, the business writing process, electronic messages in today’s digital world, contemporary business letter writing, writing business proposals and reports, professionalism at work, and employment communication.
Unit 1: Intercultural Business Communication in the Information Age
Chapter 1 Communicating in a Global Workplace in the Digital Era
Unit 2: The Writing Process in the Digital Era
Chapter 2 Planning Business Messages
Chapter 3 Organizing and Drafting Business Messages
Chapter 4 Revising Business Messages
Unit 3: Workplace Communication
Chapter 5 Short Workplace Messages and Digital Media
Chapter 6 Positive and Neutral Messages
Chapter 7 Bad-News Messages
Chapter 8 Persuasive Messages
Unit 4: Business Proposals and Reports—Best Practices
Chapter 9 Business Proposals
Chapter 10 Informal Reports
Chapter 11 Formal Reports
Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills
Chapter 12 Professionalism at Work: Business Etiquette, Teamwork, and Meetings
Chapter 13 Business Presentations
Unit 6: Employment Communication
Chapter 14 The Job Search, Résumés, and Cover Messages
Chapter 15 Interviewing and Following Up
Unit 7: Communication with Ethics
Chapter 16 Ethics in Business Communication
Unit 8: Integrative Cases on Business Communication
Case 1 Persuasive Memo Report Writing: Whom to Hire
Case 2 Ethics in Business Communication: Decision Making on EasyFix
Case 3 Minutes Writing: To Recall or Not to Recall
Appendixes
A Document Format Guide
B Citation Formats
C Correction Symbols and Proofreading Marks
D Grammar/Mechanics Handbook
End Matter
Notes
Index
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Mary Ellen Guffey
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books.
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Bertha Du-Babcock
Dr. Bertha Du-Babcock is Chair Professor of Business and Professional Communication at Wenzao Ursuline University of Languages. Prior to joining the University, she taught at the City University of Hong Kong. During her sabbatical years, she taught in Japan and Mainland China. She teaches business and management communication as well as crosscultural organizational communication. Dr. Bertha Du-Babcock’s research is a testament to her intercultural communication expertise and dedication. Her focus on theory development and teaching innovations in intercultural business communication has led to significant advancements in the field.
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Reid McLain
Reid McLain has been teaching business communication courses to undergraduates in Korea for over a decade as an assistant professor with the Department of Global Business & Technology at Hankuk University of Foreign Studies (HUFS) and teaches in the school’s Ingenium College of Convergence Studies Business Module. Originally from Colorado, USA, he holds an MBA in International Business from Regis University and a Master of Educational Technology from Boise State University, specializing in technology integration, and is currently pursuing a Ph.D. in Instructional Design and Technology at Liberty University. Before his academic career, Professor McLain had a diverse professional background, including experience in luxury travel, hospitality, retail, and conflict resolution/mediation. He also owned and operated a competitive Scottish Highland dance school for many years.
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Dana Loewy
Dana Loewy taught business communication at California State University, Fullerton for nearly two decades. She enjoyed introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she also taught various German courses and was a regular guest lecturer at Fachhochschule Nürtingen, Germany. Dr. Loewy has played an increasingly significant role in collaborating with Dr. Guffey on recent editions of Essentials of Business Communication and Business Communication: Process & Product. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a PhD in English at the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest—literary criticism, translation, business communication, and business ethics.
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Presentation skills featuring contemporary examples including coverage of smartphone best practices to prepare you for the realities of workplace communication and technology.
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Critical-thinking questions and activities in every chapter to stimulate and develop skills ever more important in a society confronted by disinformation.
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A standout feature of this book is its chapter on analyzing ethical situations in business communication. This chapter highlights the vital role of ethical communication in today’s business practices, particularly in Asia, fostering a more aware and responsible approach to business interactions among our readers.
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Teamwork skills with a heavy emphasis on professionalism and etiquette in the workplace so that you will know how to meet employer expectations and excel in teams face-to-face or working from home.
IAC Cognero 2-SEM Essentials of Business Communication: An Asia Edition 4E
9788000062136