Media Now,
11th Edition

Joseph Straubhaar, Robert LaRose, Lucinda Davenport

ISBN-13: 9798214135625
Copyright 2025 | Published
608 pages | List Price: USD $187.95

Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, thoroughly illustrates how media technologies develop, operate, converge and impact society. Its comprehensive introduction to today's global media environment includes ongoing developments in technology, culture and critical theory that transform this rapidly evolving industry. Coverage of history, theories, concepts and technical knowledge prepares you for a career in online, interactive and traditional media. Expanded coverage includes social media consumption, policy changes for internet governance, international trends, online privacy protection, media ethics, mobile media and more. You will learn how various media came about and changed to survive economic shifts in society, culture and technology. Become media savvy as the text opens the back door on media operations and decisions.


1. The Changing Media.
2. Media and Society.
3. Books.
4. Print and E-Newspapers.
5. Magazines.
6. Recorded Music.
7. Radio.
8. Film and Video.
9. Television.
10. Social Media.
11. Video Games.
12. Public Relations.
13. Advertising.
14. Media Uses and Impacts.
15. Media Policy and Law.
16. Media Ethics.
17. Global Communications Media.

  • Joseph Straubhaar

    Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communication in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication at the University of Texas at Austin. He previously served as Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. Dr. Straubhaar has published books, articles, and essays on international communication, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics. His primary teaching, research, and writing interests include global media, international communication and cultural theory, the digital divide in the United States and other countries, and global television studies. In addition to his own research in Latin America, Asia, and Africa, Dr. Straubhaar has taken student groups to Latin America and Asia, and he has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. Currently he serves on the editorial boards of COMMUNICATION THEORY, MEDIA INDUSTRIES, CHINESE JOURNAL OF COMMUNICATION, JOURNAL OF LATIN AMERICAN COMMUNICATION RESEARCH, STUDIES IN LATIN AMERICAN POPULAR CULTURE, COMUNICACIÓN E CULTURA, and REVISTA INTERCOM. Visit Professor Straubhaar at

  • Robert LaRose

    Dr. Robert LaRose is an Emeritus full professor in the Department of Media and Information at Michigan State University. He was recently honored with the MSU William J. Beal Outstanding Faculty Award. Other accolades include the Outstanding Article Award of the Year in the field of communication from the International Communication Association and the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper "The Problem of Media Habits". Dr. LaRose conducts research on the uses and effects of the Internet and has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Professor LaRose at

  • Lucinda Davenport

    Dr. Lucinda Davenport is the Director of the School of Journalism at Michigan State University, a nationally accredited program since 1949. She previously served as Associate Dean for Graduate Studies in the College of Communication Arts and Sciences, among other administrative positions. In addition to the Michigan State University Excellence in Teaching Award and the College of Communication Arts and Sciences Faculty Impact Award, she has earned national honors for her research, which focuses mainly on news media and innovative technology, media history, and journalistic ethics. Dr. Davenport has professional experience in newspaper, radio, television, public relations, and digital news, and she is known to be an innovator with digital news and journalism education. She earned her Ph.D. in mass communication from Ohio University, an MA in journalism from the University of Iowa, and a BA double major in journalism and Radio/TV/Film from Baylor University. Her master's thesis and doctoral dissertation were firsts in the country on computerized information services and online news. Visit Dr. Davenport at

  • A new social media chapter encourages students to think critically about how the social media culture experienced on their smartphones is transforming the media environment. The chapter examines trends in mobile and internet-based media consumption to understand how smartphones have become a dominating media form. Evolving standards are investigated that look ahead to changes students can expect from the computers they hold in their hands.

  • Across several chapters, the new edition examines a revolution in advertising powered by the monitoring and manipulation of online behavior, even as privacy protections advance to slow the online advertising machine. Students will learn how they can take part in creating and, if they wish, profiting from user generated content.

  • The television industry is being upended by the growth of streaming video, smartphones and the introduction of a new generation of digital television. The revised television chapter explains and documents changes that affect the ways students will experience television and the opportunities for them in the changing television environment. The extensively revised chapter explains the changes in the television environment for the benefit of instructors as well as students.

  • Traditional media continue to evolve with technology, especially in the areas of news, books and magazines, as newer generations become more digitally savvy. This is discussed throughout the text and what this means for established print media and local to international markets.

  • This edition illustrates trends through recent issues and events happening around the world and it discusses impacts on and influences from diversity, equity and inclusion as population demographics change.

  • Figures: Updated with the latest data, vibrant visuals are integrated throughout capture key trends and statistics in an accessible and graphically appealing style.

  • Media Literacy: Included within each media chapter, Media Literacy sections focus on key issues regarding the impact of media on culture and society, encouraging students to think critically and analyze issues related to their own consumption of media. This edition emphasizes privacy issues and changes in social media patterns that affect consumers.

  • Featured Boxes: Three types of boxes appear in the text, each designed to target specific issues and pique students' interest: Media and Culture highlights cultural issues in the media, Technology Demystified clearly explains technological information and Your Media Career guides readers to "hot spots" in media industries.

  • Hands-On Application: Helping students maximize their study time and course success, Stop & Review questions in each chapter enable students to assess their understanding of key material as they progress through the text, while Summary & Review sections conclude each chapter with questions and brief narrative answers.

  • Timelines: These general dates of media evolution show students general trends and how changes happen faster in recent history.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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