William M. Pride, O. C. Ferrell
ISBN-13: 9780357033791©2020
Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. This...
Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry J. Babin, William Zikmund
ISBN-13: 9780170438964©2020
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as...
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