Foundations of Business,
7th Edition

William M. Pride, Jack R. Kapoor, Robert J. Hughes

ISBN-13: 9780357717943
Copyright 2023 | Published
560 pages | List Price: USD $144.95
ISBN: 9780357717943

Authors Pride/Hughes/Kapoor believe that success is measured not only by the grade you receive in this course, but also by how the information in this book helps you build a foundation for a better life. That’s what FOUNDATIONS OF BUSINESS, 7E is all about. Updates highlight the specific challenges facing businesses and individuals, particularly following the global pandemic. The latest content, real examples and powerful new cases show you how to become a better employee, more informed consumer and successful business owner. You examine issues within the economy, business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. You also learn how cultural diversity, ethics and social responsibility, small business and entrepreneurship and environmental concerns impact both the nation’s economy and you, as an individual consumer. MindTap and Infuse digital resources are also available.


1. Exploring the World of Business and Economics.
2. Ethics and Social Responsibility in Business.
3. Global Business.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
14. Exploring Social Media and e-Business.
15. Using Management and Accounting Information.
16. Mastering Financial Management.
Online Chapters
17. Understanding Personal Finances and Investments.
18. Enhancing Union-Management Relations.
Online Appendices
Appendix A Careers in Business.
Appendix B Risk Management and Insurance.
Appendix C Business Law, Regulation, and Taxation.

  • William M. Pride

    William M. Pride is professor of marketing for Mays Business School at Texas A&M University. He received his Ph.D. from Louisiana State University. Dr. Pride has taught principles of marketing at both the undergraduate and graduate levels for more than 50 years. Dr. Pride’s research interests focus on advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

  • Jack R. Kapoor

    Jack R. Kapoor holds an Ed.D. from Northern Illinois University. He has been a professor of business and economics in the business and technology division at the College of DuPage, where he has taught introduction to business, marketing, management, economics and personal finance for more than 40 years. Dr. Kapoor previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business and other colleges. Dr. Kapoor is a recipient of the Business and Technology Division’s Outstanding Professor Award. He has also served as an assistant national bank examiner for the U.S. Treasury Department and has worked as an international trade consultant for Bolting Manufacturing Co., Ltd. in Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS. He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business and the Chicago Tribune. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist and communist countries.

  • Robert J. Hughes

    Robert J. Hughes received his Ph.D. from the University of North Texas with an emphasis in business administration and college instruction. He has taught introduction to business courses for more than 35 years, both on campus and online for Richland College -- one of seven campuses that are part of the Dallas College District. Dr. Hughes has also taught accounting, personal finance, small business management and business mathematics. In addition to FOUNDATIONS OF BUSINESS, he has authored college textbooks for personal finance and business mathematics. He has also served as a content consultant for two popular national televisions series -- "It’s Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." In addition, Dr. Hughes served as lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment advisor to individuals, businesses and charitable organizations. Dr. Hughes is the recipient of three different teaching in excellence awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There’s nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only additional academic courses, but also life in the real world."

  • NEW, UPDATED CONTENT THROUGHOUT EACH CHAPTER HIGHLIGHTS THE LATEST DEVELOPMENTS IN BUSINESS TODAY. The authors integrate the latest information available at the time of publication. This edition's two new online chapters provide optional, increased coverage of personal finance and investment related topics as well as material that addresses union and management relations today.

  • ALL-NEW "INSIDE BUSINESS" CHAPTER-OPENING CASES SHOWCASE FAMILIAR, SUCCESSFUL COMPANIES. Each chapter features an "insider's glimpse" into an organization students will immediately recognize. Students watch as Starbucks, Coca Cola, Southwest Airlines, Tesla and Vanguard tackle today’s business challenges and plan for the future.

  • INCREASED NUMBER OF NEW AND REVISED EXAMPLES ILLUSTRATE CHANGE IN BUSINESS TODAY. This edition features more contemporary examples woven into each chapter that depict recent changes in the current business environment. Examples clearly display how today's change impacts both individuals and businesses.

  • NEW BOXED FEATURES IN EVERY CHAPTER HIGHLIGHT IMPORTANT ISSUES. This edition includes five new feature boxes that highlight five different critical topics. Feature boxes address Ethics and Social Responsibility, Technology and Innovation, Exploring Careers, Sustaining the Planet and Entrepreneurial Success.

  • NEW CASE AT THE END OF EVERY CHAPTER HIGHLIGHTS HOW FAMILIAR BUSINESS LEADERS SOLVE PROBLEMS. These new cases describe how leading individuals, including a firm’s owners, managers or employees, solve problems in successful companies. Leading companies highlighted include Zoom, Whole Foods, SC Johnson, Google and Target.

  • UPDATED MINDTAP DIGITAL LEARNING RESOURCES REINFORCE TEXT CONCEPTS. The latest MindTap online resources correspond with the changes throughout this edition. These updated MindTap resources include new or revised learning activities, decision-making exercises, videos and assessment materials to reinforce topics in the printed text and help students prepare for exams.

  • BOOK HIGHLIGHTS THE THEME OF SUCCESS WITH AN EMPHASIS ON BEST PRACTICES. The authors prepare students for career success as they offer insights into today's best practices to help students attain individual business and career goals. All-new Exploring Careers, Ethics and Social Responsibility, Sustaining the Planet, Entrepreneurial Success, and Technology and Innovation features emphasize success while connecting to important concepts presented in each chapter.

  • NEW "INSIDE BUSINESS" AND "WHY SHOULD YOU CARE" FEATURES EMPHASIZE THE RELEVANCE OF TODAY'S BUSINESS ISSUES IN STUDENTS' LIVES. Both features highlight timely business challenges at the beginning of each chapter and draw students into the relevant and interesting material that follows.

  • COMPREHENSIVE INSTRUCTOR'S SUPPORT INCLUDES REVISED TEACHING TOOLS AND A PROVEN TEST BANK. The instructor companion site includes the Instructor's Resource Manual (IRM), information about MindTap digital activities, Infuse digital resources, test bank, and two PowerPoint® slide decks for student engagement and lectures. The IRM features easy-to-navigate layouts and classroom activities for each chapter. Written and reviewed by the text's authors, the test bank contains more than 3,000 items tagged by learning objectives, topic, difficulty, business program (AACSB) outcomes and Bloom's taxonomy level.

  • ENGAGING CASES HELP STUDENTS APPLY THE CHAPTER'S CONCEPTS. A new, interesting end-of-chapter case for every chapter illustrates how a successful, real-world company uses the principles featured in the chapter in real business world situations. Accompanying questions encourage students to closely examine how the information in the chapter applies to the situation described in the case.

  • REVISED CONTINUING CASE FEATURES GRAETER'S, A SPECIALTY ICE CREAM RETAILER. This intriguing case study at the end of each major part in the text offers a unique, first-hand look into one business' day-to-day operations. Students gain a better understanding of the real challenges that today's business owners face. Students also can apply what they learn by analyzing problems, solutions and actions taken by Graeter’s management team.

  • TWO ONLINE CHAPTERS AND THREE APPENDIXES PROVIDE MORE DETAIL ON KEY TOPICS. Two online chapters explore personal finances, investments, and union and management relationships in depth. In addition, three appendixes provide additional information on business careers, risk management and insurance, and business law and taxation. These online chapters and appendixes are available in MindTap digital resources and on the instructor's companion site.

  • UPDATED MINDTAP DIGITAL RESOURCES HELP STUDENTS UNDERSTAND AND RETAIN CONCEPTS. MindTap's universal learning path introduces students to core concepts using a simplified learning path that progresses from understanding to application.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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