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Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible...

Master the core concepts and applications of foundation analysis and design with Das’ best-selling PRINCIPLES OF FOUNDATION ENGINEERING, SI, 10th Edition. A must-have resource in your engineering education, this edition is specifically written for undergraduate civil engineering students like you to provide an ideal balance between today's most current research...

In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the...

Learn about the entrepreneurial mindset and the true process of a successful entrepreneur with Kuratko's ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 12th EDITION! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics...

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case...

Learn human resource management your way with DeNisi/Griffin's HR, 6E from 4LTR Press. This inviting, easy-reference text guides you through mastering human resource management concepts and skills. Visually engaging, brief chapters offer numerous learning features and helpful study tools. You choose the format that best suits your learning preferences. HR,...

Over a million students have learned to be more discerning at constructing and evaluating arguments with the help of Hurley's A CONCISE INTRODUCTION TO LOGIC. The text's clear, student-friendly and thorough presentation has made it the most widely used logic text in North America. Studying logic offers multiple benefits. It...

ESSENTIALS OF METEOROLOGY: AN INVITATION TO THE ATMOSPHERE, Ninth Edition, is written for students interested in gaining insights into the dynamic workings of the atmosphere. The authors' ability to explain even complicated ideas in an easy-to-understand way enables both science and non-science majors to visualize and understand important principles of...

Learn how statistical information impacts decisions in today’s business world as Camm/Cochran/Fry/Ohlmann/Anderson/Sweeney/Williams' leading STATISTICS FOR BUSINESS AND ECONOMICS, 15E connects concepts in each chapter to actual business practices. This edition combines clear statistical methods with a proven approach that presents a problem, then a scenario. Updated applications reflect the latest...

Succeed in your course and prepare for your paralegal career with McCord/Tepper's THE LITIGATION PARALEGAL: A SYSTEMS APPROACH, 7th edition. Combining theories and principles of law with practical skills, this engaging, highly visual text includes forms, checklists and online resources that illustrate real-world practice. The book covers the latest electronic...

A little boy misses his grandfather who is away on "astronaut training". World Chinese Graded Readers is a 10-level series for learners of the Chinese language. Comprising hundreds of best-loved children’s readers, this series features fascinating content, beautiful illustrations, and authentic language usage. Graded with reference to the ACTFL Proficiency...

Mother Mouse worries about her three children. They are getting fatter and may easily be eaten by a cat as they cannot run fast. She comes up with a solution. World Chinese Graded Readers is a 10-level series for learners of the Chinese language. Comprising hundreds of best-loved children’s readers,...

The courier boxes want to change their destiny and take on other roles. World Chinese Graded Readers is a 10-level series for learners of the Chinese language. Comprising hundreds of best-loved children’s readers, this series features fascinating content, beautiful illustrations, and authentic language usage. Graded with reference to the ACTFL...

Packed with hands-on activities, Tomsho's MICROSOFT EXAM AZ-800: GUIDE TO ADMINISTERING WINDOWS SERVER HYBRID CORE INFRASTRUCTURE, 1st EDITION, empowers you to pass the Windows Server Hybrid Administrator Associate Exam AZ-800 while preparing for success as a cloud administrator, server administrator or network engineer. The goal of this text is to...

The toilet bowl looks scary to the little girl and she wants her mother to accompany her to the bathroom. But her mother is busy and she has to go to the bathroom by herself. World Chinese Graded Readers is a 10-level series for learners of the Chinese language. Comprising...

A strange sound causes a stir among the animals. What is happening? World Chinese Graded Readers is a 10-level series for learners of the Chinese language. Comprising hundreds of best-loved children’s readers, this series features fascinating content, beautiful illustrations, and authentic language usage. Graded with reference to the ACTFL Proficiency...

Delivering unrivaled insight into the latest trends and issues, Jones/Crain/Wlezien/Flores' TEXAS POLITICS TODAY, ENHANCED, 19th EDITION, combines a comparative approach with tightly integrated learning objectives and questions addressing the Texas GOVT 2306 Core Objectives. Equipping you to think critically, it offers expanded coverage of ideology and social issues that affect...

Today's financial accounting is continuously changing. Now, you have a resource to help you understand the importance of accounting information and how that information is critical to others in business today with Wahlen/Jones/Pagach's INTERMEDIATE ACCOUNTING, 4E. Positive examples and cases from familiar companies, such as Starbucks, Coca-Cola, Apple, Louis Vuitton...

Master today's most current 2023 CPT® and HCPCS diagnostic and procedural coding as well as the latest guidelines from federal agencies, Medicare and the American Medical Association (AMA) with Bowie's UNDERSTANDING CURRENT PROCEDURAL TERMINOLOGY AND HCPCS CODING SYSTEMS, 2023 Edition. This trusted and comprehensive resource is updated annually to ensure...

Strengthen your skills and develop a solid foundation for professional success with Green's UNDERSTANDING HEALTH INSURANCE: A GUIDE TO BILLING AND REIMBURSEMENT, 2023 Edition. This reader-friendly, comprehensive resource provides a practical, up-to-date guide to current medical code sets and coding guidelines, preparing you to assign ICD-10-CM, CPT® and HCPCS Level...

Packed with detailed, full-color illustrations and live surgery images, the Association of Surgical Technologists' SURGICAL TECHNOLOGY FOR THE SURGICAL TECHNOLOGIST: A POSITIVE CARE APPROACH, 6th EDITION, delivers the most up-to-date and comprehensive coverage of over 200 essential surgical procedures. It includes essential topics such as surgical asepsis, the surgical patient,...

Gain a strong understanding of the three primary aspects of finance -- financial institutions, investments and corporate finance – and how they relate to one another with the reader-friendly approach in BASIC FINANCE: AN INTRODUCTION TO FINANCIAL INSTITUTIONS, INVESTMENTS, AND MANAGEMENT, 13E. Brief chapters in a modular format let you...

Master the core concepts and applications of foundation analysis and design with Das’ best-selling PRINCIPLES OF FOUNDATION ENGINEERING, 10th Edition. A must-have resource in your engineering education, this edition is specifically written for undergraduate civil engineering students like you to provide an ideal balance between today's most current research and...

READING KEYS offers a comprehensive introduction to reading skills by providing clear explanations followed by concrete examples to help students thoroughly understand reading concepts. Students will enjoy engaging excerpts that include timely topics such as the benefits and drawbacks of using technology programs like ChatGPT to facilitate reading comprehension.

With its practically focused approach, Bidgoli's MIS 11 helps you explore MIS concepts and advancements that will enhance your personal and professional success. Over 130 real-life information boxes and cases illustrate how the materials covered in the text positively impact your everyday life as well as future career. With this...

Cybersecurity attacks grow more complex every day. The first edition of Wilson's COMPTIA PENTEST+ GUIDE TO PENETRATION TESTING helps you gain the knowledge and skills necessary to analyze systems in the same way hackers do. It provides the information you need to successfully pass the CompTIA PenTest+ PTO-002 certification exam...

If you are interested in learning about full stack web development but don’t know enough about programming or computer science to get started, Coller's WEB DEVELOPMENT: FULL STACK is the book for you. This book makes no assumptions about your background, or the technical knowledge you might already have. The...

IC3 DIGITAL LITERACY GLOBAL STANDARD 6 CERTIFICATION GUIDE USING WINDOWS 10 & MICROSOFT 365, 3rd edition, helps you master the requirements for the Basic, Intermediate and Advanced IC3 Internet and Computing Core Certification exams -- equipping you to earn globally accepted, validated credentials and prove to employers, customers or higher...