William M. Pride, O. C. Ferrell

ISBN-13: 9780357984260
©2025

Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels,...

Charles W. Lamb, Joe F. Hair, Carl McDaniel

ISBN-13: 9780357929216
©2025

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the...

Thomas N. Ingram, Raymond (Buddy) W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams

ISBN-13: 9780357901380
©2024

Master today's most effective professional selling concepts and skills with SELL, 7E by 4LTR Press. Updated, streamlined chapters cover the most relevant topics and current industry selling practices. This edition covers recent technology, including artificial intelligence, for use in the selling process. New or expanded coverage addresses storytelling in sales,...

Michael D. Hutt, Thomas W. Speh, Douglas Hoffman

ISBN-13: 9780357718230
©2024

Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the...

K. Douglas Hoffman, John E.G. Bateson

ISBN-13: 9780357718308
©2024

Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible...

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Angeline Close-Scheinbaum

ISBN-13: 9780357721292
©2024

Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and...

Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

ISBN-13: 9780357901847
©2024

In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the...

Debra Zahay, Lauren Labrecque, Mary Lou Roberts, Brooke Reavey

ISBN-13: 9780357720738
©2024

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide...

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Angeline Close-Scheinbaum

ISBN-13: 9789815160611
©2024

Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and...

Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

ISBN-13: 9780357445129
©2023

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market...

Kellie Bennett, Brody Heritage, Peter Allen

ISBN-13: 9780170460163
©2023

SPSS is enormously powerful – and challenging to learn. This concise yet detailed handbook guides you step by step through the process of using SPSS software to analyse, interpret and report on data. Illustrated examples work through each statistical procedure and are followed by interpretation and reporting of results in...

Melissa Barker, Debra Zahay, Mary Lou Roberts, Donald I. Barker, Nicholas F. Bormann, Janna Parker

ISBN-13: 9780357516188
©2023

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed...

Charles W. Lamb, Jr.,, Joe F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner

ISBN-13: 9780170453936
©2023

MKTG5 is the resource to help you succeed in your introductory marketing subjects. The easy-to-read text is broken down into four digestible parts, with marketing concepts presented in a succinct format in a modern design that makes the content visually appealing. Case studies relevant to the Asia-Pacific region and examples...

Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

ISBN-13: 9789815059496
©2023

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market...

Debra Zahay, Mary Lou Roberts, Janna Parker, Donald I. Barker, Melissa Barker

ISBN-13: 9789815059465
©2023

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed...

Thomas O'Guinn, Angeline Close Scheinbaum, Chris Allen, Richard J. Semenik

ISBN-13: 9780357721407
©2023

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior...

Angeline Close Scheinbaum, Thomas O'Guinn, Richard J. Semenik

ISBN-13: 9789815097146
©2023

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior...

Isobel Doole, Robin Lowe, Alexandra Kenyon

ISBN-13: 9781473778696
©2022

Barry J. Babin, Eric Harris

ISBN-13: 9780357518205
©2022

Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris’ CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile...

Dawn Iacobucci

ISBN-13: 9780357635087
©2022

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci’s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading....

O. C. Ferrell, Michael Hartline, Bryan W. Hochstein

ISBN-13: 9780357516300
©2022

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as...

Louis E. Boone, Louis E. Boone, David L. Kurtz

ISBN-13: 9780357461709
©2022

Reimagine a practically focused and timely introduction to the foundations of marketing today with the innovative approach found in Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap. This edition focuses on application-based learning with streamlined content that highlights real skills that marketing professionals use on a regular basis. Rather than introducing...

William M. Pride, O. C. Ferrell

ISBN-13: 9780357129463
©2022

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics,...

Charles W. Lamb, Joe F. Hair, Carl McDaniel

ISBN-13: 9780357127810
©2021

MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day.

Edwina Luck, Nigel Barker, Ann-Marie Sassenberg, Bill Chitty, Terence A. Shimp, J. Craig Andrews

ISBN-13: 9780170443005
©2021

Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage...

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey

ISBN-13: 9780170439978
©2021

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and...

Charles W. Lamb, Joe F. Hair, Carl McDaniel

ISBN-13: 9789814930550
©2021

MKTG with MindTap brings marketing fundamentals to life by showing students how they’re applied at the world’s top companies every day, all at an affordable price. MKTG combines an engaging paperback textbook and digital solution, MindTap. With MindTap and you, students begin to think and act like marketers as they’re...

Thomas N. Ingram, Raymond (Buddy) W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams

ISBN-13: 9781337407939
©2020

Learn Principles of Selling YOUR Way with SELL! SELL’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, SELL Online allows easy exploration of SELL anywhere,...

Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

ISBN-13: 9789814878043
©2020

BASIC MARKETING RESEARCH, 9E balances a reader-friendly, accessible approach with an ideal level of coverage. The authors introduce two dominant approaches to gathering marketing information: marketing analytics on data that exist within the firm and customer insights gathered for a specific purpose. The book merges these approaches in an ongoing...

William M. Pride, O. C. Ferrell

ISBN-13: 9780357033791
©2020

Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. This...

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